
The global backlash to FIFA President Gianni Infantino’s proposal to sell a minority stake in a new commercial entity overseeing the FIFA World Cup and other major global competitions has continued to intensify. Two of the most powerful confederations have now taken a stand against Infantino’s plan.
UEFA and CONCACAF, in separate statements released today, spoke on behalf of Europe and North America, totalling 96 FIFA member associations. They rejected the proposal, citing serious concerns over governance, transparency and the long-term future of the world’s biggest sporting events.
UEFA’s message left little room for interpretation and has now taken action, boycotting FIFA tournaments.
“The World Cup cannot be treated as an investment product,” Europe’s governing body said in its statement.
“The World Cup is not for sale.
UEFA has decided European nations will not participate in any FIFA tournaments if the proposal goes ahead. This includes next year’s FIFA Women’s World Cup and the 2030 World Cup, of which Spain and Portugal are amongst the hosts.
CONCACAF echoed many of those concerns following meetings involving its member associations. They highlighted what it described as a lack of due process surrounding the proposal.
The confederation questioned the compressed decision-making timeline and the absence of review by FIFA’s governance bodies. The governing body of North America didn’t see the need to seek private equity investment following what has been described as the most profitable FIFA World Cup in history.
Rather than endorsing the proposal, Concacaf instructed its FIFA Council members to engage with FIFA on alternative solutions. These included using FIFA’s existing financial reserves to increase investment in football development across the region.
Growing resistance
Infantino’s proposal would establish a new commercial company, reported to be valued at around AUD $29 billion (USD $20 billion). FIFA seeks to sell up to a 20% stake to outside investors while retaining sporting control. FIFA argues the move would unlock billions in additional development funding for its member associations.
However, critics argue the process has moved forward with insufficient consultation and risks fundamentally changing the priorities of world football.
FIFA and Infantino only need a majority of 106 member states for this proposal to pass. However, with UEFA refusing to play in tournaments and considering other confederations that may choose similar action, the proposal hangs in the balance.
The opposition is no longer confined to Europe and North America. Both Asia’s AFC and South America’s CONMEBOL have signalled their displeasure, having not been consulted on the proposal.
A defining moment for FIFA
With several of football’s most influential confederations now publicly opposing the proposal, Infantino faces one of the biggest governance challenges of his presidency.
While FIFA maintains that sporting decisions would remain under its control, UEFA and CONCACAF have made it clear that football’s most iconic competition should remain a public sporting asset rather than an investment vehicle.
As negotiations continue, it is yet to be seen who else may take a stand against Infantino, but without any European nations partaking in global tournaments, FIFA’s grand plan has taken a major blow.















