
Australia’s Special Broadcasting Service (SBS) has reportedly secured the Australian broadcast rights for the 2030 FIFA World Cup, allowing Australians to watch football’s biggest tournament for free.
According to the Australian Financial Review, the broadcaster finalised a deal with FIFA several months ago, although the agreement has yet to be officially announced. If confirmed, the deal would see SBS broadcast its 12th consecutive FIFA World Cup, and host its third in a row exclusively after sharing the rights in 2018 with Optus Sport.
The reported agreement follows a successful 2026 FIFA World Cup campaign for SBS. The broadcaster delivered all 104 matches live and free across SBS’s television channels and its app SBS On Demand. The tournament generated significant audience engagement, with SBS announcing 64% of Australians tuned in to their platforms during the tournament and 5.4 million watched the final of Spain against Argentina.
The 2030 FIFA World Cup is set to be jointly hosted by Morocco, Portugal and Spain, while Uruguay, Argentina and Paraguay will stage the tournament’s opening centenary matches in celebration of the competition’s 100-year anniversary. The fee agreed between FIFA and SBS is yet to be announced, but the state broadcaster paid $30 million to be the national broadcaster of the 2026 World Cup.
As FIFA explores the potential for a 64 team tournament for 2030, broadcasters will continue to battle for coverage rights. An increased number of matches will continue to increase the exposure and financial viability of showing the World Cup.
For Australian football fans, the reported deal would provide continuity in World Cup coverage. With SBS continuing its decades-long commitment to delivering the sport’s premier international competition to free-to-air audiences.
An official announcement from SBS or FIFA regarding the 2030 broadcast agreement is yet to be made.








