Paramount and Channel 10’s Football Gamble Pays Off with Record Viewership

Paramount+ has recently highlighted their successful viewership numbers for Australian Football.

Paramount+ and Channel 10 struck a deal in 2024 with Football Australia (FA) that gave them the TV rights for the Australian national teams and domestic Isuzu UTE A-League and Ninja A-League Women’s to be televised on the platforms.

Recently it was posted that a record number of viewers since its deal.

The CommBank Matildas in 2025 reached 2.73 million total national viewers, which averaged 336,000 total national viewers in prime time. This resulted in the biggest ever viewing on Paramount+, which went up 138%.

The 2025-26 season Ninja A-League Women also gained positive results with its biggest ever streaming audiences, up 16% on 10 and up 72% on Paramount+.

These numbers support the consistently growing trend since the 2023 FIFA Women’s World Cup on Australian soil.

The Men’s national team, the CommBank Socceroos, also had successful viewership, their games reached 2.98 million viewers in 2025, averaging 310,000 total national viewers in prime time.

This means the viewers are up 35% year-on-year in total national viewers with the biggest viewing audience ever on 10, up 39% and on Paramount+, up 17%.

The Isuzu UTE A-League Men recorded its biggest ever A-League viewership in the 2024-2025 season on Paramount+ and 10 with 5.1 million national viewers.

The current 2025-26 season further built on this, surpassing last season with numbers up 31% on 10 and up 48% on Paramount+.

These numbers are promising signs of football’s growth on these providing services, Paramount+ and Channel 10 have done well to elevate the local footballing market.

How the numbers increased points to some important influential factors. The Socceroos’ eventual qualification to the FIFA 2026 World Cup brings national traction; the nature of group stage knockouts and a spot in the world’s biggest sporting event brings jeopardy and, respectively, the viewers.

The Matilda’s continue to grow on their recent success towards the 2026 Women’s Asian Cup in Australia. Their rise in the social and sporting worlds has spearheaded this increase.

Australia has always been a nation that has rallied support and viewership when on the national stage.

The rise of the domestic leagues is a rather more interesting surprise. It showcases that the domestic game is still watched and enjoyed, even more so for both women’s and men’s.

Small in comparison to other sporting codes, but progression is still progression. Even when the systems of Australian Football, such as the recent problems with the Australian professional Leagues (APL) and the FA, seem to continue to disrupt.

The FA will undoubtedly be benefiting from this deal; it was, in retrospect, a very smart partnership. Building on this success is important; making it more accessible is key.

The diehard football fans could worry what impact this has had on stadium numbers, however, which have not seen as much of a significant rise. For Paramount+ and Channel 10, it’s great business. To gain rights before big events or following rising trends is a smart move.

The services can only benefit from this traction. If they stay true to the fans, the sport can benefit as well, with growing popularity, investment and accessibility.

If they ask for more and place pressure on the viewers, it could be counter-intuitive. In the end, this is what gaining TV rights for sport involves.

You must relinquish control of the content of the sport. Build on the narratives available; areas where they can market or showcase should be focused on.

In the end, the actual sport itself dictates the viewership.

The games, drama, excitement. it cannot be scripted, only moulded around.

That is why football is so loved; its unique nature keeps its spirit alive.

The common football saying “let the game flow” holds true in this; faith in the game will bring all involved success.

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JH Allan Reserve in Keilor East to undergo lighting upgrades

After strong backing from the community and Football Victoria, Moonee Valley City Council confirmed the green light for upgrades to proceed later this year.

Resounding support

Ahead of the council meeting on Tuesday 24 March, Football Victoria and five Moonee Valley Council clubs created a petition backing lighting improvements at JH Allan Reserve.

What followed was an astounding 624 signatures – a demonstration of the power of united, community support. As a result, main tenants Moonee Ponds United SC and four addition clubs (including Essendon Royals FC, Avondale FC, FC Strathmore and the Moonee Valley Knights) will all benefit from the developments.

“As one of the only facilities within Moonee Valley not shared with other codes, ensuring that JH Allan Reserve meets the needs of our participants is crucial for Football Victoria,” said FV Head of Government Relations and Strategy, Lachlan Cole.

“It was fantastic to see participants and officials from those five clubs come together, support this project, and unite to speak on behalf of their needs. And it was even more heartening to see the wider football community throw their support behind the development by signing the petition.”

 

A long-awaited verdict

The decision comes as a huge step forward for the local football community, arriving after an extended process of consultations and surveys.

In September 2022, Moonee Valley City Council endorsed the Moonee Valley Soccer Strategy, which sought to identify potential upgrades at JH Allan Reserve.

Furthermore, during the community consulation between March and April 2023, 365 people participated in a survey regarding the developments. In the end, 65% of responses supported or strongly supported the installation of sports lighting at the ground.

It is therefore clear that, for much of the community, this was a cause worth fighting for. Over three years since the initial endorsement from Moonee Valley City Council, JH Allan Reserve is now set for a vital upgrade.

Final thoughts

More importantly, however, are the current and future athletes who will feel the benefit from these developments.

Football participation is growing and will continue to do so, in Moonee Valley, Victoria and Australia as a whole. That is why developments like this are so vital.

They are not merely nice to have, but are fundamental to supporting future footballers in the community by providing them with the facilities and environment to play.

Football SA Commits $100,000 to Referee Fuel Subsidy as Cost-of-Living pressure Mounts

Football South Australia has announced a fuel subsidy scheme for match officials across its semi-professional competitions, allocating up to $100,000 for the remainder of the 2026 season in response to rising fuel costs that the governing body says are threatening the delivery of fixtures across the state.

The subsidy, effective immediately, covers referees officiating across the RAA National Premier League, Apex Steel Women’s National Premier League, Apex Steel Women’s State League, HPG Homes State League 1 and State League 2. The subsidy spans senior, reserves and under-18 competitions across both men’s and women’s football.

Under the metro scheme, reimbursements will be tiered against the average Adelaide unleaded petrol price recorded each Friday, applying to all matches played in the following seven-day period. Officials will receive $30 per match day when the average price sits at $3.25 or above, $25 between $2.75 and $3.24, and $20 between $2.35 and $2.74. No subsidy applies below $2.34. For regional matches, referees travelling to Port Pirie, Barossa and Whyalla will see their per-kilometre reimbursement rise from 88 cents to $1.26 when petrol prices exceed $2.35.

All subsidy payments will be funded directly by Football SA, with no cost passed to competing clubs.

The Economics behind the Whistle

Fuel prices in South Australia, as across much of Australia, have been running at elevated levels against the backdrop of an ongoing imperialist war on Iran that has sent shockwaves through global oil markets. Iran’s targeting of the Strait of Hormuz, through which a significant proportion of the world’s oil supply passes, has disrupted shipping and contributed to price surges that are being felt at service stations in Adelaide as acutely as anywhere.

For match officials, who are overwhelmingly volunteers or low-paid part-time workers travelling to multiple venues across a season, those price surges are not an abstraction. They are a direct financial disincentive to take on appointments, particularly in outer metropolitan and regional areas where travel distances are significant and the cost of attending a game can approach, or exceed the payment for officiating it.

The consequences are cancelled fixtures, forfeited points, disrupted seasons and players who stop turning up to clubs that cannot guarantee them a game.

“This initiative recognises the critical role match officials play in delivering competitions,” CEO Michael Carter said in the announcement, “and aims to reduce the impact of travel costs across the 2026 season.”

A Structural Problem, a Seasonal Solution

The subsidy applies only to the 2026 season. Football SA has been careful to frame it as a response to current conditions rather than a permanent structural change. The $100,000 allocation is described as subject to fuel prices remaining at current levels, with the final amount invested likely to vary as the weekly threshold calculations play out across the season.

That framing is honest about what the scheme is and isn’t. It does not resolve the underlying question of whether referee payments in community and semi-professional football are adequate relative to the demands placed on officials. It remains a question that transcends the current fuel price environment and will outlast it. What it does is buy time and goodwill in a moment when both are in short supply.

Sport, and football in particular, depends on a volunteer and semi-volunteer workforce that is increasingly being squeezed by the same cost-of-living pressures affecting every other part of Australian life. When the price of petrol rises, the people who feel it first are not the players or the clubs, it’s the officials, the committee members and the volunteers who make the infrastructure of community sport function.

Football SA’s decision to absorb that cost rather than pass it to clubs is a recognition that the referee pipeline is fragile in ways that are not always visible until it breaks. The SAPA review into South Australian football, released earlier this month, identified referee development and retention as one of the most pressing structural challenges facing the game in the state, recommending greater investment in recruitment and suggesting affiliation fee subsidies for clubs that bring new officials into the system.

Friday’s announcement does not go that far. But in a season already defined by uncertain economic and geopolitical circumstance, the levy sends a clear enough signal about where Football SA’s priorities lie.

The fuel levy will be calculated each Friday using average Adelaide prices listed on Fuel Price Australia, with payments made to officials on the regular weekly schedule.

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