Tom Sermanni- Leading the Matildas in the Right Direction

In September 2024, former Matilda’s and journeyman coach, Tom Sermanni, was quietly going about his business coaching in the women’s program at Western Sydney Wanderers.

The last thing he expected was to receive an offer from the F.A. to become the interim manager for the Matildas.

However, Sermanni reflected on his previous stints with the Matildas from 1994-97 and 2005-12 with a great sense of pride and didn’t hesitate to accept the offer.

After five months in the job, Sermanni and assistant coach Jean-Paul de Marigny have methodically restored confidence in the squad after the disappointment of not qualifying for the quarter finals at the Paris Olympics.

It was certainly a far cry from Sermanni’s previous stints in 1994-97 when players weren’t paid and had to cover their own expenses and 2005-12 when contracts were introduced for the players.

Notably, Sermanni is aware of the strong brand the Matildas carry in Australian sport and every time they venture onto the pitch, there is a weight of expectation for them to perform.

In this interview with Roger Sleeman, Tom Sermanni discusses his progress with the Matildas since September 2024 and the general state of the women’s game in Australia.

ROGER SLEEMAN

What was your mindset when you were offered the job after your last stint with the Matildas in 2005-12?

TOM SERMANNI

Surprise was my first reaction as it came completely out of the blue

I’d actually reached the stage where I wasn’t searching for a career but winding down.

However, it was a compliment to be still considered for coaching at this level.

R.S.

How long did it take you to accept the offer?

T.S.

Only a few minutes because it was a no brainer after I contemplated what was involved.

Photo: Kyoko Kurihara – Football Australia

R.S.

Based on the Matilda’s performance at the Paris Olympics, what areas were you going to concentrate on?

T.S.

I was actually at the U.S.A. and Zambia games which was useful and I also knew a number of players in the squad.

Initially, I wanted to maintain stability because when a tournament doesn’t yield results, there are inquisitions and uncertainty.

Therefore, the lack of confidence had to be restored.

R.S.

What has been your main focus since you commenced the position?

T.S.

When we first assembled for the first match in Switzerland, I outlined the expectations for the team and myself.

I wanted to get back to the way Australian teams play on the front foot and to reassure the players there was a lot of ability in the squad , despite the disappointment of the Olympic’s result.

We needed to establish goals for the players to achieve and winning was critical.

Rebuilding belief, confidence and spirit was essential to achieving this outcome.

R.S.

What were your conclusions after the Switzerland and German clashes in October?

T.S.

There were signs of missing confidence and cohesion in the Swiss clash but against Germany it was a great 2-1 victory and defied our 15th ranking in the world standings.

R.S.

Against Brazil, how did you rate the team’s performance?

T.S.

Both games were probably the most brutally physical I’d ever witnessed in the women’s game.

Also ,the Brazilians were very direct and unfortunately in the first game in Brisbane, the referee didn’t control the game well enough.

In the second game on the Gold Coast this was rectified somewhat .

Critically, the games were a great benchmark to assess our status with the top five teams in the world.

R.S.

Are we technically adept to match the top teams?

T.S.

If you look at Caitlin Foord, Steph Catley, Mary Fowler and Kyra- Cooney Cross, we have players who rate technically with the best.

Also, we have players spread across the best Leagues in the world.

Nevertheless, at the development level we need to advance players at a technical level, rather than implementing systems which restrict individual development.

Photo: Kyoko Kurihara – Football Australia

R.S.

Are the senior players performing to their best?

T.S.

I believe in the matches so far they have and are still our most consistent performers.

Don’t forget, despite the Paris Olympics failure, we did qualify for the semi finals of the previous Olympics and the 2023 World Cup.

R.S.

Is it time to blood young players in the squad, and what is your general opinion of the talent scouting process employed to unearth new players?

T.S.

If I’d come in as a new coach for the next campaign, rather than an interim coach, things may have been different.

I emphasise again my role is to instigate stability in an effective way and my successor in a permanent role will decide where the squad will go forward from there.

For me , the role is to plan for the present and the future so it’s a balancing act.

In the modern game it’s difficult because you don’t get enough time with the players who are mainly based overseas.

This is in contrast with my last stint with the Matildas when most of the players were home based so we had complete access to them for local camps .

Importantly, this allowed us to develop players within the team structure.

It’s getting harder to bring in new players because of the time limits you have to work with them.

Obviously, you’re continuing to strengthen your squad by bringing new players in but moving forward the new coach has to reassess the current squad and also be mindful of other players to be given an opportunity to see if they are better than the current players.

Naturally, there will be a turnover of the squad due to ageing of senior players so we have to provide a better way of bringing younger players through.

With the huge increase in playing numbers in women’s football , there should be a lot of new talent coming through the system to be considered for Matilda selection.

Unfortunately ,there hasn’t been an organised plan since the Institutes fell by the wayside and resources aren’t being committed to a cohesive system.

R.S.

How important is Mary Fowler to the squad?

T.S

She is critical because she has that X-factor and those qualities to become a superstar.

Some of the senior players are now at their peak in their late twenties and Mary in her early twenties has the world at her feet to become a world class player.

Along with Ellie Carpenter whose workrate and football awareness are phenomenal, it should be our aim to continue unearthing such talent in the W- League.

R.S.

What is your opinion of the A-League Women?

T.S.

Unfortunately, it’s not fully professional and it needs more resources to make it the best league it can be because at the moment it’s a development league for domestic players.

However, we need as many young players to be competing in the League and over time it would be ideal for overseas players to come back to the League to contribute to its progress.

However, the League is certainly a great place for supplying national youth team players.

Photo: Kyoko Kurihara – Football Australia

R.S.

Can you tell us more about the She Believes Cup, the Matildas are competing in the U.S. from February 19-27 against U.S.A., Japan and Colombia?

T.S.

It’s a proper, competitive tournament, not a series of friendlies so there is a great incentive to win.

We play the first game and then travel to two other cities to play so there’s limited time for preparation.

Clearly, it’s an important tournament to play serious opposition with different styles on show and for players to maintain their place or for new players to emerge.

R.S.

After your interim role ends, would you like to be still involved with the Matildas in some way?

T.S.

If there was a role for me which was suitable I certainly would take it because I’m really enjoying the current position.

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Melbourne Victory and BYD drive innovation through new major partnership

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

The ball is no longer just being improved it is being connected

The humble football is becoming one of the more technologically advanced objects on a football pitch.

Across the A-Leagues, Mitre’s new Ultimax Pro is focused on improving what happens when the ball is kicked, while LaLiga has taken the next step by turning the ball into a source of live match data.

The contrast shows how football technology is moving in two directions at once, improving the physical performance of equipment while increasingly connecting it to the digital systems surrounding the game.

Refining the Physical Object: Mitre’s Ultimax Pro

The Ultimax Pro, which will be used across the 2026/27 A-League Men and Ninja A-League Women seasons, incorporates Mitre’s HyperFlow, HyperFoam, HyperSeal and Delta Skin technologies.

Its debossed grooves are designed to reduce drag and improve stability in flight, while the cushioning, bonding and surface technologies are aimed at producing consistent rebound, durability and control. The ball carries FIFA Quality Pro certification, reflecting the testing standards required for professional match balls.

The technology is largely invisible to supporters. Its purpose is to make the ball behave more predictably for players, rather than fundamentally changing the football itself.

Connecting the Ball to the Digital Ecosystem: LaLiga’s Sensor-Driven Approach

LaLiga’s approach is different.

The Spanish competition has introduced a radio-frequency sensor developed by KINEXON into its PUMA match ball, with the technology being used across every LaLiga EA Sports fixture this season.

The sensor continuously transmits information about the ball’s position and the precise moment of contact. Around 12 antennas installed in each stadium capture the data and feed it into LaLiga’s wider technology infrastructure.

That gives the ball a role beyond simply being the object of play.

Knowing exactly when the ball is touched can help officials in a variety of situations. Offside, handballs, deflections and other decisions where a difference of milliseconds can affect the outcome could all benefit.

But the more interesting development may sit outside officiating.

LaLiga is using the connected ball to create xBALL, an official data layer that can feed broadcasts, digital products and future second-screen experiences. Data such as shot speed, ball spin and trajectory could all be incorporated into its media and digital products.

The ball is no longer just something that manufacturers compete to make faster, more durable or more responsive. It can also become a source of proprietary data that leagues can use to improve broadcasts, develop digital products and create new ways for supporters to understand the game.

The Ball as Part of Football’s Intelligence Layer

Mitre is refining the physical object. LaLiga is connecting that object to the digital ecosystem of the match.

Together, however, they point to the same direction of travel.

Football equipment is becoming increasingly intelligent.

The evolution is not necessarily about adding technology for its own sake. In the A-Leagues, the objective is consistency: predictable flight, touch and rebound. In LaLiga, the objective is precision and information: knowing exactly where the ball is and when it was touched.

The commercial opportunity comes from what can be built around those capabilities.

As stadiums become more connected, broadcasts become more data-rich and clubs and leagues collect increasingly detailed information about matches, the football itself can become another input into that infrastructure.

It also changes the relationship between equipment manufacturers and competitions.

A match ball used to be primarily a physical product supplied to a league. Connected technology creates the possibility of the ball becoming part of a broader technology stack involving officiating systems, broadcast platforms, analytics and fan-facing digital products.

The A-Leagues are starting with the physical performance of the ball. LaLiga is showing what can happen when that physical object becomes connected.

The next generation of football technology may not be something players wear or referees use.

It may be the ball itself.

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