Thank You to Our Partners and Readers for an Outstanding 2025

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The Soccerscene Team would like to thank all its partners and readers for the 2025 year and wishing you all a happy festive season and New Year.

Soccerscene has had the privilege of bringing its readers the biggest and latest news and stories in football.

Including changes in Football Australia and the global footballing market, the inaugural season of the Australian National Championship and the release of our new ‘Off The Pitch’ podcast, 2025 has been an exciting season.

Soccerscene would like to extend a big thank you to our major partners including the Professional Footballers Association (PFA), The Global Institute for Sport (GIS), Majestri, Football Pro Directory, TX Football, Football Coaches Australia (FCA) and Box2Box.

Also Faraday West, Oakleigh Cannons, PEGS Soccer Club, Old Ivanhoe Soccer Club, Husqvarna, and Shepparton Cup.

We value your immense support and involvement with us and are excited to continue working with our partners in the coming year.

A special thanks to all people in the industry that have worked with us and our loyal readers.

Big things will be coming in 2026 and the Soccerscene team is excited to get the ball rolling next year.

Our team wishes you all a happy festive period and a prosperous New Year.

Kind regards, The Soccerscene Team.

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Sydney FC targets B2B growth with new corporate network

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Image Credit: Getty Images

Sydney FC is looking to turn its existing corporate relationships into a broader business development platform with the launch of The Collective, a new membership network built around connections between businesses.

The initiative, launched ahead of the 2026/27 A-League season, will combine corporate events, matchday experiences and behind-the-scenes access with opportunities for members to engage directly with Sydney FC’s wider commercial network.

Rather than positioning the offering solely around hospitality, the club is placing business development at the centre of the proposition. Members identify the organisations and individuals they want to connect with, and Sydney FC and The Collective work together to facilitate those introductions

Sydney FC Executive Vice Chairman Sebastian Gray said the club’s already diverse corporate network will only benefit from this initiative.

“Football is a fantastic vehicle for bringing people together, but we want The Collective to go beyond matchday,” Gray said. “It will be about creating connections, opening doors and providing experiences that our members genuinely value throughout the year.”

The club has partnered with Andrew Towner, founder of The Corporate Collective, to develop the network. Towner has previously built a business community around the NRL and will bring that experience into the Sydney FC platform.

The Collective will be offered through Premium and Standard membership packages, giving businesses different levels of access to events, experiences and the club’s corporate network.

For Sydney FC, the model adds another layer to its commercial partnership strategy, moving beyond individual sponsorship assets to create a recurring platform for B2B engagement.

It also gives the club another way to demonstrate commercial value to its business partners, with networking and potential new business opportunities becoming part of the proposition alongside traditional brand exposure and hospitality.

Auckland FC partners with FreshChoice to expand local presence

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Auckland FC is taking its latest commercial partnership into supermarkets and local communities, with FreshChoice joining the club as its official supermarket sponsor ahead of the 2026/27 season.

The agreement gives FreshChoice a visible presence across Auckland FC’s training apparel, while also creating opportunities for the club to engage supporters away from Go Media Stadium.

FreshChoice stores will host Auckland FC player appearances, giveaways and other activations throughout the partnership, creating physical touchpoints between the team, its supporters and the retailer’s customer base.

The partnership will also extend into grassroots football, with a local club set to have the opportunity to win a private training session with Auckland FC players.

FreshChoice Executive General Manager Tim Cartwright said the partnership provided an opportunity to connect the retailer’s existing local focus with the growing fanbase of Auckland FC.

“Everything we do at FreshChoice starts with our local communities. This partnership is really about showing up for the local people who support our stores every day,” Cartwright said.

For Auckland FC, the deal adds a large retail network to its commercial portfolio and provides another channel through which the club can reach supporters outside its regular matchday environment.

Auckland FC Chief Executive Officer Nick Becker said that the partnership would be a great opportunity to grow the game within the local community.

“What better way to support a growing community than partnering with an organisation that knows a thing or two about serving the local community,” Becker said.

The partnership takes effect immediately, with activations planned across FreshChoice’s North Island stores and online channels, while further activities are scheduled to take place at Auckland FC home fixtures during the season.

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