Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season

Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season. 

Trip.com is one of the world’s leading online travel platforms, and the collaboration will give Sydney FC members access to exclusive travel discounts and other special offers. 

Matt Pound, Sydney FC General Manager of Commercial and Marketing, said the partnership directly correlates to the club’s future goals. 

“We’re delighted to team up with Trip.com, a global leader in travel technology and innovation,” said Pound.

“Our members love to travel, whether following the Sky Blues around Australia or exploring new destinations, and we are thrilled to be able to offer them discounts thanks to Trip.com, making their journey simpler, smart and more rewarding.”

Kevin Lu, Territory Manager for Trip.com Oceania also commented on the partnership, 

“We are thrilled to partner with Sydney FC, a club that embodies passion and global ambition, as we bring exclusive travel opportunities to their dedicated fans.

“This collaboration perfectly aligns with Trip.com’s mission to make travel seamless and exciting, and we look forward to helping Sky Blues supporters explore the world with the same energy they bring to every match.”

Trip.com’s local and international advertisements will also be featured across Sydney FC’s digital channels through the season. 

With the partnership spanning the full 2025/26 campaign, the initiative reinforces Sydney FC’s commitment to enhancing the supporter experience both on and off the pitch.

By connecting fans with a trusted global travel provider, Sydney FC aims to add greater value to its membership program while strengthening its ties to the community. 

The collaboration also reflects a growing trend in world football of integrating lifestyle-focused partners into club ecosystems, highlighting the broader vision to serve fans beyond match day. 

With exclusive offers, integrated digital activations and shared ambitions around innovation and growth, both Sydney FC and Trip.com are confident the partnership will deliver meaningful benefits throughout the season ahead.

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Tottenham Hotspur deliver player development workshop for Football NSW

The workshop focused on sharing knowledge and insights regarding player development, bringing together more than 120 coaches from across NSW with those from Tottenham Hotspur.

 

Experience, insight and education

Valentine Sports Park hosted the Continuing Professional Development (CPD) workshop, uniting Football NSW coaches and members of Tottenham Hotspur’s coaching staff to encourage discussion and learning opportunities about player development.

Tottenham’s player development pathway – from the academy to the first team – has produced some of the most respected names in Premier League history, including Harry Kane and Ledley King.

Under the leadership and guidance of Tottenham Hotspur Player & Coach Pathway Co-ordinator (and UEFA A Licence Coach), Jimmy Martin, as well as members of Tottenham’s coaching staff, Shannon Maloney, Kevin Moffatt and Tyler Blackwood, the workshop was a unique opportunity to learn from some of the most experienced coaches in the game.

“Coach education is a vital part of developing football across NSW, and having more than 120 coaches attend this workshop highlights the appetite within our football community to continue learning and improving,” explained Football NSW Head of Football, Edward Ferguson.

Ferguson continued to outline the value of learning from an organisation like Tottenham Hotspur, a team who have helped grow some of the game’s most exceptional talents. The lessons taken will consequently help to inform future approaches to coaching in NSW.

“The focus remains on creating better learning environments for players, encouraging decision-making, creativity and long-term development.”

What the workshop involved

The workshop encouraged coaches to dive into all aspects of player development: the technical, tactical, physical and mental aspects which contribute to the English academy setup.

Furthermore, Maloney, Moffatt and Blackwood – all of whom helped deliver a practical session for attendees – showed how a club’s playing identity can work alongside challenging training environments for players.

Game understanding, creative problem-solving and technical proficiency underpinned the main themes driving the workshop. In an age where individual expression on the pitch appears a dying art, Tottenham Hotspur coaches remain committed to encouraging players to feel confident adapating to a range of in-game scenarios.

Football NSW coaches were also able to attend a Q&A session with King, who spoke about his playing experiences for both club and country.

 

Final thoughts

As Australia continues to nurture the current and upcming generations of talented footballers, workshops such as this are a vital, fundamental part of the journey.

The fastest way to be among the best is to learn from them. The aim now is for Football NSW coaches to take the lessons learned, and apply them to football development in their own academies and teams across the state.

Ninja unveiled as major partner for A-League Women All Stars

The Australian Professional Leagues (APL) has unveiled the official 2026 Ninja A-League All Stars playing kit, while confirming global lifestyle brand Ninja as the team’s new major partner ahead of this month’s clash with Chelsea FC Women.

Manufactured by Kappa Australia, the new kit will be worn by the Ninja A-League All Stars when they face Women’s Super League champions Chelsea at Allianz Stadium on Wednesday, August 12, as part of the Sydney Super Cup.

The announcement further strengthens Ninja’s growing presence in Australian football after becoming the naming rights partner of the Ninja A-League earlier this year. The partnership extends the global brand’s investment in the women’s game and places it front and center for one of the league’s biggest showcase fixtures.

Kappa Australia will once again supply the match apparel, continuing its association with the A-League All Stars concept. The new design is intended to celebrate the occasion while reflecting the continued growth and professionalism of women’s football in Australia.

The fixture against Chelsea provides the Ninja A-League All Stars with another opportunity to test themselves against elite international opposition, following the competition’s continued expansion as a marquee event on the Australian football calendar.

Supporters will be able to purchase the official playing jersey at Allianz Stadium on matchday, through Ultra Football and via Kappa Australia’s online store.

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