Heidelberg United Alexander FC / Facebook
Heidelberg United and Prime Plastic Bags have announced their partnership has been extended for the 2026 season, displaying once again the commitment and hard work of both parties to support endeavours on the pitch and in the community.
Longstanding grassroots support
With the partnership’s roots going all the way back to 2012 and showing no signs of stopping, the recent announcement reflects how a commercial partner can grow to become an essential element of a club’s support system.
“We would like to sincerely acknowledge the continued support of Prime Plastic Bags, a steadfast partner at the home of Heidelberg United FC. Their ongoing commitment plays a vital role in helping us achieve and grow our vision, both on and off the field,” the club said via a social media announcement on Tuesday.
It is clear that Heidelberg’s ambition moving forward will be to encourage even more success and silverware in the coming seasons, a vision made possible with the backing of its partners. With Heidelberg’s men’s team winning the Victoria Championship last season, and the women’s team achieving back-to-back championships in 2024 and 2025, the club is proving that excellence and dedication off the pitch invariably leads to sporting prowess on it.
Yet what remains alongside Heidelberg United’s ambitions and objectives for both the men’s, women’s and junior teams, is the consistent and steadfast backing of Prime Plastic Bags. And having been with the club throughout its rise up the NPL table, it is clear that their work with Heidelberg United holds a unique formula for success.
Ambitious objectives, steadfast partners
Managing Director at Prime Plastic Bags and Director at Heidelberg United, Bill Pargas, spoke to Soccerscene about the recent announcement and about the partnership’s success throughout the last 13 years.
“We’ve had a partnership now for over 12 years. I believe in what the club is doing not only on the field but also [regarding] building purposes. We’re developing, we’re progressing the landscape of the club,” Pargas said. He also explained that the club’s projects are not merely about achieving short-term success, but about building sustainably for the future by investing in junior teams and club infrastructure.
“We’ve long supported clubs and entities that look forward to junior progression and senior success, along with women’s development,” Pargas continued.
While their collaborative efforts have already seen impressive achievements in recent seasons, it remains important to both parties that working together can lead to constant development. As a hugely ambitious club looking to defend their Victoria Championship crown this season, it is no wonder why Heidelberg United were eager to continue working with Prime Plastic Bags.
More than a commercial partner
Since its beginnings in 1958, Heidelberg United has been an essential part of the local community and of Victoria’s football landscape. With thousands of loyal supporters and club members backing the team with each passing season, establishing and sustaining connections off the pitch become all the more valuable.
Such connections are deeply rooted within the club, embodied by leaders like Pargas who balance industry experience with a love for the game. Discussing why Prime Plastic Bags continues to support Heidelberg United and grassroots football, he revealed that being a fan of Heidelberg was a major influence on his continued desire to help the club.
“I’ve always been a fan of the club. I’ve always been a fan of Heidelberg going back to the NSL days, watching the likes of Gary Cole play for the club. I was able to sponsor and help out and that’s what we decided to do. We’re helping out our club,” Pargas said.
This is why commercial partnerships can – and should – represent far more than short-term financial endeavours. As connections are solidified with local businesses and supporters, clubs gain the backing and guidance they need to withstand the inevitable challenges of climbing the football pyramid. In this way, commercial partners can transform into vital components of a club’s inner workings and identity.
Final thoughts
While Heidelberg United continue their pre-season preparations, fans, coaches and players alike will be anticipating another trail-blazing year on and off the pitch. With plans to continue developing the junior teams and club infrastructure for current and future players, 2026 promises to be another exciting year for Heidelberg United.
And although results in football are never guaranteed, The Bergers’ fanbase can be safe in the knowledge that their beloved club has the backing of loyal partners like Prime Plastic Bags, helping them reach new heights in the NPL Victoria.
