Melbourne Victory joins forces with Sidelink Transport

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Image credit: Halfpoint / Shutterstock.com

Melbourne Victory is excited to have confirmed Sidelink Transport is joining the Club as a Premier Partner for the 2025/26 season.

For the first time, Sidelink Transport is coming on board with Melbourne Victory as the exclusive logistics partner and the official partner of the A-League Men’s Coaches, with their logo proudly featured on the Club’s media polo.

Sidelink Transport is a family-run business based in Melbourne, proudly serving Victoria since 2007. Starting with just one sideloader, they’ve grown into a fleet of over 60 vehicles, including standard trailers, sideloaders, drop deck skels, A-Doubles, and Quad-quad B-Doubles.

Their goal is simple: deliver dependable service at a competitive price. With more than a decade of experience, they’ve built strong relationships and earned the trust of their customers.

Operating from a custom-built depot, Sidelink has easy access to all empty container parks, internal wharves, and rail terminals, ensuring smooth and efficient logistics every step of the way.

Melbourne Victory Managing Director, Caroline Carnegie, shared her enthusiasm about Sidelink Transport coming on board.

“With pre-season preparation underway, we are thrilled to have Sidelink Transport joining us for the upcoming season,” she said via Club Statement.

“For 2025/26, we are aiming to go one step further and hope to secure silverware at the end of the season. Support from quality partners like Sidelink Transport is an important part of the journey for us as a Club, and we look forward to sharing experiences with them heading into a new A-Leagues campaign. Our shared values and operating ethos promises to bring an exciting partnership into 2026.”

Sidelink Transport General Manager, Robert Verdino, shared Carnegie’s enthusiasm about team up with Victory for the upcoming season.

“Sidelink is thrilled to align with a club that not only competes at the highest level but also invests in building the next generation of football talent. Melbourne Victory’s strong values, community reach, and development pathway mirror our own commitment to excellence and supporting growth across our industry,” he said via press release.

“The partnership reflects Sidelink’s ongoing investment in community and culture, connecting our brand with the passion and professionalism of one of the most respected football clubs in the country.”

Sidelink Transport is committed to delivering reliable service at a competitive price. Their hard work and dedication have grown the business into one of Melbourne’s largest sideloader fleets, built on strong relationships with their customers.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

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Kylian Mbappe UEFA Euro 2024 Qualifier
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Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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