“It bewilders me that there is a cost barrier for the best young talent to a national tournament” – FV Interim CEO Dan Birrell on Emerging Soccerroos and football’s cost barrier

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Image Credit: Mark Avellino Photography

In Episode 11 of Soccerscene’s Off the Pitch Podcast, Football Victoria Interim CEO Dan Birrell explores his previous roles in football operations, how the new media team will market the game better in this state and the next steps to ensure more stability in the organisation.

One particular hot talking point was the discussion around the cost barrier of playing football in this state, particularly for young kids.

Birrell spoke about the recent Emerging Socceroos Championships and how the fact each participant had to pay thousands of dollars ‘bewildered’ him.

“I think [this issue] is two-fold. We had the Emerging Socceroos Championships in Bundoora at the Home of the Matildas which came at a cost. This is the best young talent in Australia in u15’s and 16’s, and they had to pay several thousands of dollars to compete,” he said on the podcast.

“I’m thinking as the CEO that it still bewilders me a little bit that there is such a cost implication or a cost barrier to get the best young talent to a national tournament.

“They weren’t staying at The Hilton or The Ritz-Carlton; they were staying at La Trobe University dorms eating dorm food. That lead us to talk with the other CEO’s and Football Australia about the cost to play and the barrier of participation.”

Birrell also spoke about what Football Victoria are doing about clubs who set exorbitant prices for annual paying fees and how to communicate it better.

“The other thing that we do need to do is that there are probably still clubs, because there is no maximum to what you can charge, that we need to hold to account,” he added.

“I don’t mean that in a negative sense, I just mean introducing a value index which I am a big fan of making this happen over the next six months in advance of next year.

“It means having all of our clubs sending through what their registration fees are, publishing those and going ‘well this is what registration fees are for clubs A, B, C and D and what they offer in terms of coaching and what the fees cover. Then it speaks to a different story.”

Football Victoria are assessing the current problem with expensive playing fees and also making sure they give clubs with a low-cost barrier of entry a voice, by highlighting them more through the value index that Dan Birrell mentions.

Click hear the full interview with Dan Birrell, on Episode 11 of Soccerscene’s Off the Pitch Podcast – available on all major podcasting platforms.

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France’s LFP eye return of Ligue 1 to traditional broadcast platforms

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Image Credit: ESPN

The French Professional Football League (LFP) are hoping to again attract a traditional broadcast partner for the 2027/28 campaign, believing there is renewed interest in their domestic football media rights.

Ligue 1 – the top division of professional football in France and home to PSG, Marseille et al. – has been without a traditional broadcast partner since 2025 following a series of failed deals and the exhaustion of their potential partner market.

In place of a traditional broadcast deal the LFP launched its own direct-to-consumer platform, which presently carries all ten Ligue 1 matches each week. The platform has attracted around one million subscribers.

The LFP had hoped a return to a traditional broadcast partner could be on the cards from the 2029/30 season, however given their assessment that market interest has returned, they are expected to bring that tender process forward by two years. 

LFP Media chief executive Oliver Bramly believes the time is right to amend a situation that proved deeply unbecoming for a league as esteemed as Ligue 1 – considered, until recently, an indisputable member of Europe’s ‘Top Five’ leagues. 

‘Before I joined, the idea was to issue a tender for the period covering 2029 -2034,’ Bramly told SportsPro. 

‘But the reaction was that this was too far away. Streamers … [and] all the pay-TV platforms expressed a clear interest in a bid for the period between 2027 and 2032.’

‘It’s a once-in-a-lifetime occasion to get a domestic league in a big market like France at an affordable price.’

In March, the LFP presented research that indicated 59% of 9.9million football fans in France watched Ligue 1 via illegal pirate platforms.

Article first appeared in SportsPro. 

Ernie Merrick: ‘There are many clubs that would be fantastic additions to the A-League’

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Ernie Merrick will be forever recognised as a key figure through the A-League’s golden early years. Appointed Melbourne Victory’s foundation manager in 2004 he led the club to not just silverware, but legitimacy and respect in a serious sport city.

A Scottish migrant and PE teacher by trade, Merrick was the youngest of the NSL’s managerial crop when he started with Preston in 1987 in the era of Thomson, Arok & Matic; when he finished with Newcastle in 2020 he was the elder statesman in the A-League age of Postecoglou, Popovic and Arnold.

For the places the game took him and all he achieved – including time as national team manager of Hong Kong – Victory supporters can comfort themselves in the fact that for whatever they feel towards Merrick and his iconic group of players, that feeling is mutual.

‘Yes, definitely,’ Merrick told Soccerscene Unfiltered when asked if managing Victory was the highlight of his career.

‘I think success is [fans] having identification with players, especially. We had Victorian boys playing for Victory.

‘That second year I was determined to have a complete pre-season. Archie Thompson bought me a birthday cake with 200 candles and said “Ernie, we’ve had 200 training sessions. We should celebrate this” – so he was looking forward to a big year, and we won the Grand Final 6-0.’

Nearing 20 years on, Victory and the A-League in general haven’t managed to drive forward as would have been hoped. Unsurprisingly that comes as painful to Merrick, as does the change in landscape regarding his other great passion and contribution in player development. 

‘I’m disappointed, as would most people be, that it’s struggled so badly. To me, there’s something missing,’ said Merrick of the current state of the A-League.

‘Those players we produced at the AIS and VIS went on to be the golden generation. Unless the league is fixed, there’s going to be ongoing problems with the financial status of things.

‘You just cannot earn enough money from selling a youngster, who you might get a million for, who then becomes worth several million in a few years if he does well. Maybe there’s a bit too much of selling players early.’

As someone who gave enduring service across Australia’s two domestic leagues, his voice holds weight in the consideration as to whether it’s time to now blend the, in today’s hyper-corporate landscape.

‘South Melbourne and Preston are two clubs that are perfect for the A-League, I think, down the track. They’ve set up, they’ve endured, they’ve been resilient, they’re playing good football and they’ve got a home base with a home crowd, which is far better than starting a club up from scratch.

‘All those players coming through those squads and the number of supporters they’ve got would be a huge addition. In Sydney too, there’s Marconi – there are so many good clubs around that I think would make a great addition to the A-League.’ 

Merrick also spent thirteen years as head coach at the Victorian Institute of Sport. He feels modern player development is an equation we still haven’t got right, post the closure of the AIS’ football program in 2017.

While many argue the move to club-based academy structures has seen Australia fall more in line with global practice while still producing players of quality, Merrick still feels there is merit in a national high performance program, in addition to club academies.

He was in the process of setting up state academies through the Member Federations during his time as Football Australia’s chief football officer from 2022-25. While the Victoria project was short-lived, academies in Tasmania, Western Australia and South Australia continue to run, but it appears the broader expansion of the concept has been abandoned.

‘I think both systems should work [together] equally well. When I started with the FA program clubs thought they would lose players to us, but I didn’t take any of their players. We offered the opportunity of a high-performance program to other youngsters.

‘We could develop players completely; we weren’t restricted to playing 4-3-3 to combine with the way the first team were playing. We provided more of a rounded education, and good players can play in any system.

‘We managed to affect the coaches involved so they were up to date with the latest information on methods of coaching, etc.’

Catch the full chat with Ernie Merrick on Soccerscene Unfiltered: from being two-footed by a 15-year old Kevin Muscat to his enthusiasm for the future of the Socceroos, his memories of Wellington and Newcastle, and plenty more…

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