Steve Rosich to Lead a New Era for the A-League as CEO

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The Australian Professional Leagues (APL) has confirmed former Victoria Racing Club (VRC) CEO, Steve Rosich, will join the team at the A-Leagues.

A Proven Record 

With over 25 years of leadership and commercial experience within the sport industry, Rosich is an exciting appointment for the A-Leagues as they look to start a new era of growth across the men’s and women’s game. 

After starting out with Deloitte in corporate finance, Rosich transitioned into the sport industry as a business operations manager at AFL team, the West Coast Eagles. It was there that he helped to drive commercial growth, before joining the Fremantle Dockers as CEO throughout a 12-year spell.

His previous role as CEO of Victoria Racing Club and a recent venture leading medical technology start-up, BrainEye, ensures that Rosich has a wealth of experience and expertise in steering organisations in elite sport to success. 

APL Executive Chairman, Stephen Conroy, has noted the appointment as a crucial step in the transformation of the A-Leagues. 

“Steve brings leadership, commercial and major events experience within elite sport, and a passion to grow the A-Leagues to help it reach its full potential,” Conroy said via press release. 

“Steve’s appointment is the final step in our transformation, and with his proven track record of growth, we are well positioned to continue the significant progress made both on and off the field across our leagues.”

It was earlier this year that Rosich was also eyed by Melbourne Football Club to fill their then-vacant CEO position. His credentials within the industry are strong, indicating real ambition and optimism within the APL as they look to strengthen the A-Leagues on and off the pitch. 

Responding to Past and Current Challenges  

Following the recent release of both the A-League Men’s and A-League Women’s Reports about the challenges experienced during the 2024-25 season, it is clear why Rosich was a leading candidate to steer the future of the APL. 

Widespread financial difficulties plagued the men’s and women’s game, amplified by falling attendances, unsuitable infrastructure, and reliance on transfers as a source of revenue, but despite the past challenges within the game across Australia, Rosich remains hopeful for its future. 

“Football in Australia and New Zealand has huge potential,” he said via press release. 

“I know it will take hard work and collective effort from the broader football ecosystem to help realise this opportunity, but it’s an extremely exciting time for football in the region.”

With a wealth of knowledge and experience in steering organisations to commercial growth, Rosich is well-placed to lead a new era of development in the A-Leagues.

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APL and PFA remain without agreement as bargaining tensions continue

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The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Jeff Bezos consortium set for $2.7 billion Liverpool investment

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Image Credits: Fortune

Liverpool could soon welcome one of the world’s richest men into its ownership structure.

Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.

The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.

The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.

The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.

FSG set for major return

FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.

Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.

Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.

The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.

Why Bezos wants Liverpool

Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.

Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.

That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.

The deal would add to the growing American influence across English football.

Fans remain cautious

Liverpool supporters have not automatically welcomed the proposal.

The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.

Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.

For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.

But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.

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