Brisbane Roar Reunites with Luxury Paints

Alex Bagdasarian26/11/2025 5:55 am25/11/2025

Image credit: Brisbane Roar

Brisbane Roar has confirmed that Luxury Paints will renew its partnership with the club for the rest of the 2025/26 Isuzu UTE A-League Men season.

Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.

Under the renewed collaboration, Luxury Paints will appear on the back of Brisbane Roar’s playing shorts for the 2025/26 Isuzu UTE A-League Men season, highlighting a proud reunion between two Queensland icons.

Brisbane Roar Chief Operations Officer Zac Anderson welcomed the connection back, emphasising the brand’s longstanding connection to the club.

“We are excited to welcome back such a renowned brand in Luxury Paints, but more importantly, people deeply connected with the football club,” he said via press release.

“The Baradel family is synonymous with Brisbane Roar, having played an integral role in the club’s history. We are deeply grateful for their continued support. As an industry leader, Luxury Paints’ commitment to the football club is another example of the positive direction in which we are moving.

“We thank the Baradel family and the entire Luxury Paints team for their belief through this partnership.”

Managing Director of Luxury Paints, Claude Baradel highlighted the brand’s 20-year history with the club.

“Our connection with Brisbane Roar goes back over 20 years and it’s great to return as a partner again,” he said via press release.

“We believe in the club and what they are building.”

The agreement ensures Luxury Paints receives prominent exposure for the rest of the season, celebrating the collaboration between two established Queensland institutions. It also gives the club added commercial stability as it continues its campaign in the current A-League season.

Previous ArticleBank of Sydney Continues its Collaboration with Bentleigh GreensNext ArticlePremier League Clubs Agree on New Financial Rules

Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

Lorcan Marelich12/10/2026 5:55 am11/10/2026

Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

Oliver Van Bronswijk09/10/2026 3:00 pm09/10/2026

Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.