Newcastle Jets team up with new balance in three-year deal

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Image credit: Newcastle Jets website

Newcastle Jets have confirmed a multi-year partnership with New Balance to become the A-leagues club’s official apparel manufacturer.

The Jets are joining forces with the global sportswear leader on a three-year deal to supply all on-field playing kits, training gear, and off-field apparel for both the Isuzu UTE A-League and Ninja A-League teams, as well as the entire Newcastle Jets Academy.

It’s an exciting new chapter for the Jets as they head into the 2025-26 season with fresh coaching teams across both men’s and women’s squads. Former A-League star and retired Socceroo Mark Milligan takes charge of the Isuzu UTE A-League side, while Stephen Hoyle will lead the Ninja A-League team.

Newcastle Jets CEO, Tain Drinkwater, has welcomed New Balance on board, highlighting the exciting opportunities this partnership brings for the club and its community.

“Everyone at the Jets is incredibly excited to welcome New Balance in a joint venture with Belgravia Sports Apparel (BSA) into the Jets family,” he said via press release.

“Our organisations are both committed to ensuring our players, staff, members, and fans have world-class apparel. New Balance is renowned for partnering with world-class football Clubs and we are pleased to align with such an iconic sporting brand.

“The Newcastle Jets and New Balance share a combined goal of success on and off the field and we couldn’t be more thrilled to partner for the next three seasons.”

New Balance injects fresh energy into the club, with custom-designed kits and apparel set to be revealed ahead of the 2025-26 campaign. The partnership also launches a new leisurewear range, available to all members and supporters.

New Balance Australia regional general manager, Dean Howard, shared his excitement about joining forces with the Jets, emphasising the brand’s commitment to supporting athletes at every level.

“At New Balance, our job is to aid athletes in their pursuit of excellent, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle,” he said via press release.

“In partnership with Belgravia, we are proud to partner with the Jets and look forward to seeing the partnership come to life over the next three years.”

This collaboration marks a significant step forward for the Newcastle Jets, combining world-class apparel and fresh energy to support the club’s ambitions on and off the field.

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APL and PFA remain without agreement as bargaining tensions continue

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Image Credit: A-Leagues

The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Jeff Bezos consortium set for $2.7 billion Liverpool investment

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Image Credits: Fortune

Liverpool could soon welcome one of the world’s richest men into its ownership structure.

Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.

The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.

The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.

The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.

FSG set for major return

FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.

Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.

Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.

The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.

Why Bezos wants Liverpool

Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.

Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.

That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.

The deal would add to the growing American influence across English football.

Fans remain cautious

Liverpool supporters have not automatically welcomed the proposal.

The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.

Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.

For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.

But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.

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