Newcastle Jets team up with new balance in three-year deal

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Image credit: Newcastle Jets website

Newcastle Jets have confirmed a multi-year partnership with New Balance to become the A-leagues club’s official apparel manufacturer.

The Jets are joining forces with the global sportswear leader on a three-year deal to supply all on-field playing kits, training gear, and off-field apparel for both the Isuzu UTE A-League and Ninja A-League teams, as well as the entire Newcastle Jets Academy.

It’s an exciting new chapter for the Jets as they head into the 2025-26 season with fresh coaching teams across both men’s and women’s squads. Former A-League star and retired Socceroo Mark Milligan takes charge of the Isuzu UTE A-League side, while Stephen Hoyle will lead the Ninja A-League team.

Newcastle Jets CEO, Tain Drinkwater, has welcomed New Balance on board, highlighting the exciting opportunities this partnership brings for the club and its community.

“Everyone at the Jets is incredibly excited to welcome New Balance in a joint venture with Belgravia Sports Apparel (BSA) into the Jets family,” he said via press release.

“Our organisations are both committed to ensuring our players, staff, members, and fans have world-class apparel. New Balance is renowned for partnering with world-class football Clubs and we are pleased to align with such an iconic sporting brand.

“The Newcastle Jets and New Balance share a combined goal of success on and off the field and we couldn’t be more thrilled to partner for the next three seasons.”

New Balance injects fresh energy into the club, with custom-designed kits and apparel set to be revealed ahead of the 2025-26 campaign. The partnership also launches a new leisurewear range, available to all members and supporters.

New Balance Australia regional general manager, Dean Howard, shared his excitement about joining forces with the Jets, emphasising the brand’s commitment to supporting athletes at every level.

“At New Balance, our job is to aid athletes in their pursuit of excellent, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle,” he said via press release.

“In partnership with Belgravia, we are proud to partner with the Jets and look forward to seeing the partnership come to life over the next three years.”

This collaboration marks a significant step forward for the Newcastle Jets, combining world-class apparel and fresh energy to support the club’s ambitions on and off the field.

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Bordeaux face uncertain future after American investor withdrawal

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Girondins de Bordeaux face their biggest crisis yet after their exclusion from France’s national competitions was upheld and proposed investor Park Bench walked away from a takeover. The club is on the brink of liquidation after poor financial management and failed ownership takeovers. The Paris Administrative Court rejected Bordeaux’s appeal in August. The court backed the decision that prevents the club from playing in national competitions for the 2026-27 season. Bordeaux will therefore this season remain in Régional 1, the sixth tier of French football.

The ruling followed a financial dispute with French football’s financial regulator, the DNCG. Bordeaux had presented additional financial guarantees after its previous hearing. The court ruled that those commitments could not be considered as part of that procedure.

The decision has now had a major impact on the club’s ownership plans. Park Bench, the US investment group working with Sparta Capital, has withdrawn from its proposed takeover. The group said its offer depended on Bordeaux remaining in the national championships. With that condition no longer possible, Park Bench decided not to proceed.

The withdrawal leaves Bordeaux in a difficult position. The club had hoped new investment would provide financial stability and help rebuild its sporting operation. Instead, the failure of the takeover leaves the future of the six-time French champions uncertain. Bordeaux has already endured several years of financial problems. The club lost its professional status in 2024 after bankruptcy proceedings and a previous administrative relegation. It then rebuilt its senior team in the second and third tiers of French football.

The latest exclusion represents another major setback. Bordeaux now needs to find a way to keep the club operating outside the national leagues. That means securing funding, meeting its financial obligations and establishing a sustainable ownership structure. The threat of judicial liquidation now hangs over the club.

In a statement issued in late August, Bordeaux said it would explore every remaining legal option after the administrative court ruling. But with Park Bench no longer backing the proposed takeover, the club has fewer options available.

The next priority will be survival. Bordeaux must find new financial backing or another solution to protect the club from liquidation. For one of France’s most historic and successful clubs, the immediate target is no longer a return to Ligue 1. It is simply making sure there is a club left to climb back.

Liverpool announces Turkish Airlines as new main club partner

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Liverpool new stand

Liverpool FC has announced Turkish Airlines as its new Main Club Partner and front-of-shirt sponsor from the start of the 2027/28 season.

This announcement brings an end to the club’s 17-year relationship with Standard Chartered as its principal shirt sponsor.

The five-year agreement will see Turkish Airlines feature on the front of the men’s, women’s and academy team shirts from June 2027. Standard Chartered will still remain involved with the club as a Global Partner.

Financial terms have not been disclosed by Liverpool, although reports suggest the deal is worth more than $563 million across its duration, making it one of the most valuable shirt sponsorship agreements in Premier League history.

The partnership further strengthens Liverpool’s commercial portfolio at a time when leading clubs are continuing to secure record sponsorship revenues.

The agreement also reflects Turkish Airlines’ growing investment in world football, with the company already an official partner of the UEFA Champions League and sponsor of several clubs and the Turkish national team.

For Liverpool, the sponsorship represents more than a change of partners. It is only the third front-of-shirt sponsor the club has had in the Premier League era, following long-term partnerships with Carlsberg and Standard Chartered.

The move continues the club’s strategy of securing long-term commercial relationships with globally recognised brands while expanding its international reach.

The announcement comes as Liverpool continues to post record commercial revenues and reinforces the increasing value of elite football sponsorship.

With the front-of-shirt sponsor remaining one of the most sought-after assets in world sport, the agreement highlights the continued demand from multinational brands seeking exposure through football’s global audience.

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