Football Queensland will team up with Gatorade, part of the Asahi Beverages family, as its Official Beverage Partner.
A partnership for all
News of a collaboration with Asahi Beverages comes as the latest of several recent partnership developments at FQ.
Their alliance will see clubs affiliated with FQ gain access to exclusive discounts on non-alcoholic options within the Asahi Beverages brand. This extensive list includes Cool Ridge water, Schweppes, Solo, Allpress Espresso, Sunkist, Pepsi and Gatorade.
Moreover, FQ CEO, Robert Cavallucci, outlined that the partnership will be beneficial to clubs, committees and volunteers looking to create an enjoyable matchday experience.
“This partnership will give clubs across the state access to competitively priced products that both support their operations and enhance the match-day experience,” Cavallucci said.
Through the Asahi Beverages Ordering Portal, we’ve secured discounts of up to 30% on a wide range of sports drinks, soft drinks, water and more, saving our clubs time and money where it matters most.”
Supporting the people who matter
Furthermore, Commercial Director Away from Home at Asahi Beverages, Nichola Richardson, highlighted, the partnership will bring huge benefits to the brands, as well as the volunteers helping to run matchday experiences.
“We’re very excited to partner with Football Queensland and its clubs. Together, we’ll bring our brands to life in local football communities across the state – supporting the game at grassroots level and connecting with fans where it matters most,” Richardson outlined.
Although a partnership such as this is an exciting prospect commercially, it is essential that fans and matchday staff also feel the benefit. Speaking of the collaboration, Cavallucci continued:
“It reflects our commitment to delivering real value to our clubs, not only through significant discounts, but by making it easier for volunteers and committees to run successful, community-focused canteens.
“We know the challenges club volunteers face week to week. This partnership is designed to make their job easier while improving the experience for players and supporters.”
