FQ teams up with Asahi Beverages as its Official Beverage Partner

Football Queensland will team up with Gatorade, part of the Asahi Beverages family, as its Official Beverage Partner. 

 

A partnership for all 

News of a collaboration with Asahi Beverages comes as the latest of several recent partnership developments at FQ. 

Their alliance will see clubs affiliated with FQ gain access to exclusive discounts on non-alcoholic options within the Asahi Beverages brand. This extensive list includes Cool Ridge water, Schweppes, Solo, Allpress Espresso, Sunkist, Pepsi and Gatorade. 

Moreover, FQ CEO, Robert Cavallucci, outlined that the partnership will be beneficial to clubs, committees and volunteers looking to create an enjoyable matchday experience. 

“This partnership will give clubs across the state access to competitively priced products that both support their operations and enhance the match-day experience,” Cavallucci said.

Through the Asahi Beverages Ordering Portal, we’ve secured discounts of up to 30% on a wide range of sports drinks, soft drinks, water and more, saving our clubs time and money where it matters most.”

 

Supporting the people who matter 

Furthermore, Commercial Director Away from Home at Asahi Beverages, Nichola Richardson, highlighted, the partnership will bring huge benefits to the brands, as well as the volunteers helping to run matchday experiences. 

“We’re very excited to partner with Football Queensland and its clubs. Together, we’ll bring our brands to life in local football communities across the state – supporting the game at grassroots level and connecting with fans where it matters most,” Richardson outlined. 

Although a partnership such as this is an exciting prospect commercially, it is essential that fans and matchday staff also feel the benefit. Speaking of the collaboration, Cavallucci continued:

“It reflects our commitment to delivering real value to our clubs, not only through significant discounts, but by making it easier for volunteers and committees to run successful, community-focused canteens.

“We know the challenges club volunteers face week to week. This partnership is designed to make their job easier while improving the experience for players and supporters.” 

 

Previous ArticleNext Article

Winter Futsal League Returns with New Cup Competition

Football NSW Futsal’s Winter Futsal League (WFL) is back for its seventh season, with 12 men’s clubs and six women’s clubs set to compete across the winter off-season.

The Men’s Division kicks off on Sunday 15 March at Valentine Sports Park and affiliate venue The Centre Dural, welcoming back familiar sides including Dural Warriors, Sydney Allstars and Phoenix Futsal alongside new and returning entrants Eastern Suburbs Hakoah, Mascot Vipers and Sydney Futsal. The Women’s Division follows on 11 April, featuring six clubs including newcomers Dural Warriors and East Coast Bulls. Both competitions will conclude with a finals series in July.

Seven Iranian Footballers granted asylum in Australia after Anthem Protest

Seven members of Iran’s women’s football team have been granted humanitarian visas in Australia, after a dramatic 48-hour operation that saw players slip away from government minders, protesters block team buses, and a late-night diplomatic resolution.

The saga began on March 2, when five players declined to sing the Iranian national anthem before their opening Women’s Asian Cup match against South Korea on the Gold Coast. The moment, seen by millions, prompted furious condemnation on Iranian state television, where conservative commentator Mohammad Reza Shahbazi labelled the players “wartime traitors” and called for them to be “dealt with more harshly.”

“This is no longer some symbolic protest or demonstration,” Shahbazi said on air. “In wartime conditions, going there and refusing to sing the national anthem is the height of shamelessness and betrayal.”

Under Iran’s Islamic Republic penal code, charges of corruption or treason can carry lengthy prison sentences or the death penalty.

A delicate operation

Australian officials had been preparing for what followed for some time. After Iran’s final group match- a 2-0 loss to the Philippines on Sunday night, government representatives were waiting at Robina Stadium on the Gold Coast, signalling to the players that help was available.

A police officer had been stationed inside the team’s hotel, working to create what Home Affairs Minister Tony Burke later described as “the maximum amount of opportunities” for players to make contact. Reports from inside the hotel suggested the women were not permitted to move around unaccompanied and were escorted even to meals.

By Monday morning, it had become clear that five players wanted to stay. The women slipped away from their minders, with Australian Federal Police and Queensland Police there to escort them to a secure location. Shortly after they left, BBC journalists at the hotel witnessed Iranian officials running through the building in an apparent attempt to locate them, but they were unsuccessful.

Burke met the group at approximately 9pm Monday and signed off on their applications for temporary humanitarian visas. By 1:30am Tuesday, the paperwork was complete. In a secure location in Brisbane, the five players, Fatemeh Pasandideh, Zahra Ghanbari, Zahra Sarbali, Atefeh Ramazanzadeh and Mona Hamoudi, broke into a spontaneous chant of “Aussie, Aussie, Aussie.”

Trump calls, the number grows

The story had by then attracted international attention. US President Donald Trump took to his Truth Social platform to demand action, writing that Australia should “give asylum” to the women or “the US will take them.”

Prime Minister Anthony Albanese confirmed he spoke to Trump just before 2am Tuesday. Shortly after, Trump posted again, appearing satisfied: “Five have already been taken care of, and the rest are on their way. Some, however, feel they must go back because they are worried about the safety of their families.”

The number of asylum seekers then continued to rise. As the remaining squad was transferred from the Gold Coast to Sydney Airport ahead of their departure, Burke and Border Force officials pulled each team member aside individually, without Iranian minders present, and offered them a choice. Two more players and a member of the support staff accepted. The total reached seven.

Crowds of Iranian-Australians gathered outside the airport, breaking into cheers as word spread that more players had stayed. A bus carrying the remaining squad had earlier been briefly blocked outside their Gold Coast hotel by protesters lying in the road, some holding signs, others desperately trying to persuade the players visible through the windows to disembark.

“They can’t speak freely because they are threatened,” said Naz Safavi, who had attended all three of Iran’s matches during the tournament. “We are here to show them that we are fully supporting them.”

One changes her mind

The situation shifted again on Wednesday when Burke informed parliament that one of the seven had changed her decision after speaking with departing teammates, who had encouraged her to contact the Iranian embassy.

“As a result of that, it meant the Iranian embassy now knew the location of where everybody was,” Burke said. The remaining asylum seekers were immediately moved to a new secure location.

The six remaining visa holders have been granted temporary humanitarian protection, valid for 12 months and providing a pathway to permanent residency, similar to visas previously issued to Ukrainians, Palestinians and Afghans.

Burke stressed throughout that the process had been entirely voluntary. “We never told anyone it was time to end the meeting,” he said. “If people wanted to stay and keep talking and miss that plane, they had agency to do that as well.”

Iran’s Foreign Ministry urged the players to return home, with spokesperson Esmaeil Baghaei writing on X: “To Iran’s women’s football team: don’t worry- Iran awaits you with open arms.”

The six who stayed have not responded publicly. Burke said they were grateful, and clear about one thing: “They are not political activists. They are athletes who want to be safe.”

Most Popular Topics

Editor Picks

Send this to a friend