1.14 million reasons football belongs on Free-to-Air TV

Last Saturday night’s 1.14 million reach for Tottenham’s 2–0 win over Manchester City on Nine’s free-to-air broadcast was more than just a ratings milestone, it was a reminder of football’s untapped potential in Australia.

In a crowded sports market dominated by AFL and NRL, the Premier League managed to cut through with a late-night timeslot, pulling an average national audience of 326,000 and topping the key 25–54 demographic. Add to that the 855,000 reach from Aston Villa v Newcastle the previous week, and a clear picture emerges: when football is made accessible, Australians will watch in big numbers.

Why Stan Should be Eyeing A-League Rights

Channel 9 and Stan have an opportunity to completely monopolise football in the country but to do that, they must acquire the missing piece, the A-Leagues rights.

Unlike the Premier League, the A-Leagues offer prime-time kick offs and strong local narratives which makes for more accessible viewing.

Paramount and Channel 10 have struggled to give the league that platform. Matches are often hidden away on secondary channels like 10 BOLD, coverage is limited to one or two games a week on free-to-air and streaming on Paramount+ has been plagued with reliability issues. Despite a significant financial outlay, the execution has left the league stranded in a broadcasting backwater.

By contrast, Nine and Stan have the reach, the technical capacity to run a more reliable stream, and, crucially, the momentum. Their EPL coverage has already demonstrated football’s ability to deliver big audiences. Adding the A-Leagues would consolidate that position and allow them to market themselves as “The Home of Football” in Australia.

Challenging the Code Wars on Free-to-Air TV and Media

Whilst the topic of ‘code wars’ has been flogged to death in Australian football spaces, it’s clear that Nine Entertainment Co. is uniquely positioned to challenge the current narrative about the sport.

Since acquiring Fairfax Media in 2018, it has access to a wide-range of popular and powerful media spaces that Channel 10 don’t possess.

Recently we’ve seen 3AW and Jacqueline Felgate talk about topics like the way football fans are treated in the media compared to AFL and NRL fans, as well as the Sydney Morning Herald and The Age writing about the record viewership numbers it got for both Aston Villa-Newcastle and Manchester City-Tottenham fixtures in unconventional timeslots.

This isn’t even including the extra time in the nightly sports bulletins on 9News that is leveraging its Premier League rights to show more highlights every night.

It’s a change in tune that is long overdue and the viewing numbers challenge the dominance of AFL and NRL on free-to-air television, proving that football can attract audiences on par with Australia’s traditional powerhouse sports.

If given regular free-to-air exposure, football could reshape the balance of sports broadcasting and force broadcasters to reconsider how they divide resources across codes.

Football is Australia’s Sleeping Giant

The numbers don’t lie. From grassroots participation to the impressive viewership numbers of the past fortnight with Premier League coverage, football has always been Australia’s sleeping giant. What it has lacked is a broadcast partner willing to take it seriously, something that hasn’t been done since the Foxtel days.

There is clear demand for football at every level of the game and “The World Game” consistently proves it can punch above its weight in an already crowded sports market.

What supporters want most is easier, free access to both local and international football. The appetite is visible not only in the strong broadcast numbers but also in the popularity of the events that surround them.

Pubs such as The Imperial Hotel regularly pack out for Liverpool matches, while Stan Sport’s own Manchester City v Tottenham fan event at Federation Square drew a decent crowd in cold weather. The Socceroos and Matildas have enjoyed the same response, with live sites across Australia filling during both World Cups.

All of this points to a simple conclusion: football has the audience, the atmosphere and the momentum. What it needs now is a permanent home on free-to-air television, and Nine and Stan are best placed to make that a reality.

Conclusion

The message from these broadcasts could not be clearer: football deserves a permanent place on free-to-air television in Australia.

For too long, the A-League has been buried on secondary channels or hidden behind unreliable streaming platforms, denying the sport the mainstream exposure it needs.

Nine and Stan now have the opportunity to reshape football’s standing by pairing international prestige with local storytelling, delivering consistent prime-time access for fans across the country.

If they seize it, they won’t just be filling a broadcast slot, they’ll be unlocking the full potential of Australia’s sleeping giant and changing the balance of power in the nation’s sporting landscape.

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Manchester City must pay the ultimate price for financial cheating

Manchester City’s financial scandal has reached boiling point. On the 29th of September, an independent commission found City guilty of all charges relating to serious breaches of the league’s financial rules across nine seasons, from 2009/10 to 2017/18. The commission also upheld three of four charges concerning the club’s failure to cooperate with the Premier League investigation.

The Premier League says City used sham commercial arrangements and disguised owner funding to inflate revenue and reduce costs by more than $1.7 billion (£900 million). Abu Dhabi United Group funded $1.58 billion (£830.69 million) that appeared in City’s accounts as sponsorship money from Abu Dhabi companies. The commission concluded that City’s accounts concealed the true financial position from auditors and regulators.

The 115 charges cover inaccurate financial information, player and manager payments, financial rules and the investigation itself. City has lodged its appeal against the guilty verdict, but for such a serious sporting scandal, attention has already turned to the potential punishments. In a Premier League era where foreign investment is king and revenues have skyrocketed, we should be asking questions. How did Manchester City get away with this for so long, and how can the punishment act as a deterrent to keep the reputation of football’s biggest league intact?

The hack that exposed the story

The most uncomfortable part of this saga is how the authorities discovered it and how most likely City never would have been exposed. In 2018, German publication Der Spiegel published leaked internal City emails and documents obtained through Football Leaks. Rui Pinto, the Portuguese hacker behind Football Leaks, supplied material that alleged City had disguised owner investment as sponsorship revenue and manipulated arrangements to satisfy financial regulations.

The Premier League investigation began in December 2018. City were formally charged in February 2023, after a four-year investigation, and the hearing finally began in September 2024. That timeline is nothing short of extraordinary; eight years between the leaks being exposed and charges being brought to Manchester City does significant sporting damage.

Man City won eight major titles during the alleged period, including three Premier League titles. Recalling titles in any sport leaves a sour taste in any sports fan’s mouth. The fans of opposing sides given titles feel robbed of the special moment, and Manchester City fans could feel rightfully deceived. But it goes beyond even this as we look at who Manchester City signed during those seasons. Players such as Ilkay Gundogan and Kevin De Bruyne played vital roles in City’s later titles beyond the 2017/2018 season. Would they have joined if this had been uncovered earlier? It’s impossible to say, but it shows how City’s early investment from 2009/10 still contributed to their titles in the 2020’s.

The Premier League’s credibility

That delay is not just embarrassing for City; it damages the Premier League. The league is the most competitive and commercially powerful domestic competition in football. Its rules are supposed to create a framework in which clubs compete on sporting merit while remaining financially sustainable. If a club can allegedly distort its accounts by hundreds of millions of dollars and the process takes years to reach a verdict, despite City’s potential obstruction, every other club has a reason to question whether the system works.

The irony is obvious: if Football Leaks hadn’t shared what they found on Manchester City through its hack, the scheme never would have been uncovered. If financial rules were designed to stop clubs gaining an unfair competitive advantage, then the Premier League may need to change how it investigates how its clubs’ finances are being managed. If anything should be gained from this, it may be that financial regulation needs to be improved as the Premier League and its clubs spend billions.

As for Manchester City, punishment cannot simply be a fine that becomes another operating cost.

Relegation is the only serious answer

If the verdict survives the appeal, Manchester City should be removed from the Premier League and those three aforementioned league titles removed. A fine would be inadequate and, depending on what points deduction City got, would punish the club in one season while leaving the historical record largely intact. Nottingham Forest received a four point deduction for a charge of Profitability and Sustainability rules in 2023-2024. City’s 114 charges will see much greater punishment then that.

Even if City are relegated they would almost be guranteed to be promoted the next season so even that feels like a slap on the wrist. Despite their investment during the nine seasons being questioned their five titles subsequent to that period will be expected to remain in their hands. My solution is to relegate City to the Championship without the potential of promotion for three seasons, one for each title won during that time.

City fans will call that harsh but their is strong reason to come down hard and that’s because this is bigger than Manchester City. Foreign ownership has brought huge investment into English football, but investment cannot mean exemption from the rules. Owners, executives and clubs must know that the Premier League’s financial regulations carry consequences that cannot be negotiated away.

The league has a choice. It can impose a manageable punishment and move on, or it can demonstrate that competitive integrity matters more than the commercial power of its biggest clubs. If City’s appeal fails, the answer should be clear: relegation, a reckoning over the titles and a message to every owner that the Premier League’s rules are not optional.

Australian referee strike ends ahead of new A-League season

Australia’s referee crisis is over as Football Australia (FA), the Australian Professional Leagues (APL) and the Professional Football Referees Association (PFRA) have reached an agreement ahead of the 2026/27 domestic season.

The deal ends industrial action that began on September 4th. Nearly 100 of Australia’s top referees had refused appointments during the dispute. The agreement provides immediate certainty for officials. It also clears the way for Australia’s top referees to return for the Australia Cup Final this week and the opening rounds of the A-League Men and Women competitions.

Under the new framework, referees will be contracted and employed exclusively by Football Australia. The APL will cover the cost of referees appointed to A-League matches. The arrangement runs through the end of the 2026/27 season. The three organisations will continue discussions on a longer-term structure for elite refereeing in Australia.

The agreement resolves the central dispute between the parties. Football Australia had proposed shifting responsibility for A-League referees to the APL. The referees opposed the move. They raised concerns about employment certainty. They also questioned the independence of referees working under a league controlled by the clubs they officiate.

The dispute had already disrupted Australian football. Singaporean officials were brought in for the Australia Cup semi-final between Sydney FC and Melbourne Victory. Rookie Australian officials also took charge of another Cup fixture during the strike. The crisis therefore moved beyond a contractual disagreement. It affected the delivery of major matches.

The A-League Men season begins on October 16 with the Sydney derby at Allianz Stadium and the A-League Women season will also begin in October. The agreement solves the immediate problem. It does not end the wider debate over refereeing in Australian football.

FA, the APL and the PFRA must now build a sustainable model for elite officials. The strike exposed uncertainty around contracts, funding and governance. Those issues cannot return every time a new season approaches. Australian football can moves forward, but this is an issue that should be reviewed for the sustainability of Australian referees.

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