South Ave Joins Adelaide United for Upcoming Season

Avatar
Image credit: Adelaide United

Adelaide United have announced that the Seltzer company, South Ave, will be the club’s official Seltzer & Vodka partner for the upcoming season.

South Ave will integrate into Adelaide’s matchday experience by stocking Cooper Stadium’s range of zero-sugar, full-flavour seltzers across corporate facilities, including the Comwire Club, RAA Lounge and suite areas.

Adelaide United CEO, Nathan Kosmina, said he hopes the partnership will bring together two passionate South Australian brands that share a connection with the community.

“We’re thrilled to welcome South Ave into the Adelaide United family. They’re a local success story built from the ground up, and their energy, creativity, and community spirit align perfectly with what our Club stands for,” he said via press release.

“The new South Ave Deck will add a fresh experience for fans at Coopers Stadium – a vibrant space that reflects the personality of both our brands.”

The North-East Deck at Coopers Stadium will be rebranded as the South Ave Deck, in hopes of creating an immersive space that embodies the South Ave’s identity.

Additionally, South Ave branding will also appear on Adelaide United’s A-League Men’s matchday warm-up tops for the 2025/26 Isuzu UTE A-League season.

South Ave Co-Founder and Managing Director, Reno Marrassa, also expressed his enthusiasm for the new partnership and the opportunities that will come from it.

“Partnering with Adelaide United is huge for us. We’ve always said South Ave is more than a drink – it’s about who you’re with, where you are, and the memories you make,” he said in a press release.

“Football brings people together like nothing else, and to be part of that culture, right here in our backyard, is something we’re seriously pumped about. Expect good times, full flavour, and no half measures on the South Ave Deck this season.”

Founded in Glenelg, South Ave provides seltzers that are sugar-free, gluten-free, vegan, and Australian-made, by producing them around the idea that drinks should bring people together.

 

Previous ArticleNext Article

Focus Construct moves to front of shirt as Brisbane Roar partnership grows

Avatar
Image Credit: Brisbane Roar

Brisbane Roar has expanded its relationship with Queensland construction company Focus Construct, with the business moving from sleeve sponsor to major partner and front-of-shirt sponsor for the 2026/27 Isuzu UTE A-League Men season.

Focus Construct joined the Roar ahead of the previous campaign as a Platinum Partner, with its branding appearing on the sleeves of the club’s home, away and third kits

The new agreement moves the company into the most prominent commercial position on all three men’s playing jerseys, giving the partnership a significantly larger matchday and broadcast footprint.

Roar CEO and Chairman Kaz Patafta said the expanded partnership reflected Focus Construct’s continued commitment to the club.

“Twelve months later they’ve backed that up by taking the most visible spot we have, and it tells our members and fans a lot about where this club is heading,” Patafta said.

Focus Construct CEO Todd Dunlop said the company were keen to continue supporting a club which that has a strong presence within the Queensland local footballing community.

“We wanted to show our support for a true Queensland sporting club, one with deep community roots and real pathways for local talent to succeed on the world stage,” Dunlop said.

The Bowen Hills-based construction business works across sectors including hospitality, education, sporting venues, government, community facilities and commercial developments.

The partnership also creates a natural connection between the two organisations’ involvement in Queensland infrastructure and sport, with Focus Construct having previously highlighted its interest in supporting the Roar’s development both on and off the field.

The deal gives the Roar another example of a commercial partnership growing in value over time, while providing Focus Construct with a larger platform across the club’s domestic campaign.

Manchester City Charges Put Financial Governance Under Spotlight

Avatar
Image Credit: Shutterstock

Manchester City’s reported guilty verdict on 114 of 115 Premier League financial charges has created a major business and administration challenge for the club. An independent commission reportedly reached its findings after a lengthy hearing into alleged financial-rule breaches between 2009 and 2018 last week.

The Premier League has not confirmed the verdict publicly, while City says the process remains ongoing and is expected to appeal. The next decision could have significant financial consequences.

No punishment has been announced; however, potential sanctions include a points deduction, financial penalties and/or expulsion from the Premier League, all of which would have significant and varied financial impact. The club must continue operating while it awaits the commission’s full decision and any appeal process, which could affect recruitment, player contracts, budgets and long-term investment decisions.

City generates substantial income through broadcasting, commercial partnerships and matchday operations – as of 2026, Manchester City’s revenue sits at $1.56 billion (894 million pounds). A significant change to the club’s Premier League status could therefore affect several revenue streams at once.

Commercial partners will also be watching the next weeks closely, and must assess how any sanction could affect their association with the club. City’s global commercial operation has become an important part of its business model during its period of sustained success. Other Premier League clubs have discussed potential compensation claims linked to the alleged breaches. Any successful claims would create another financial liability for City beyond a league sanction.

City has consistently denied wrongdoing and says it has respected due process, and its expected appeal means the forthcoming sanctions may not represent the final outcome. That leaves the club managing two priorities at once: defending its position through the regulatory process, and protecting its commercial and operational stability.

For the Premier League, the case also tests the strength of its financial regulations. The final sanction, and any appeal that follows, will shape the financial and administrative consequences for Manchester City and could influence how clubs approach financial compliance in the future.

Most Popular Topics

Editor Picks

Send this to a friend