South Ave Joins Adelaide United for Upcoming Season

Miles Earl20/10/2025 6:15 am19/10/2025

Image credit: Adelaide United

Adelaide United have announced that the Seltzer company, South Ave, will be the club’s official Seltzer & Vodka partner for the upcoming season.

South Ave will integrate into Adelaide’s matchday experience by stocking Cooper Stadium’s range of zero-sugar, full-flavour seltzers across corporate facilities, including the Comwire Club, RAA Lounge and suite areas.

Adelaide United CEO, Nathan Kosmina, said he hopes the partnership will bring together two passionate South Australian brands that share a connection with the community.

“We’re thrilled to welcome South Ave into the Adelaide United family. They’re a local success story built from the ground up, and their energy, creativity, and community spirit align perfectly with what our Club stands for,” he said via press release.

“The new South Ave Deck will add a fresh experience for fans at Coopers Stadium – a vibrant space that reflects the personality of both our brands.”

The North-East Deck at Coopers Stadium will be rebranded as the South Ave Deck, in hopes of creating an immersive space that embodies the South Ave’s identity.

Additionally, South Ave branding will also appear on Adelaide United’s A-League Men’s matchday warm-up tops for the 2025/26 Isuzu UTE A-League season.

South Ave Co-Founder and Managing Director, Reno Marrassa, also expressed his enthusiasm for the new partnership and the opportunities that will come from it.

“Partnering with Adelaide United is huge for us. We’ve always said South Ave is more than a drink – it’s about who you’re with, where you are, and the memories you make,” he said in a press release.

“Football brings people together like nothing else, and to be part of that culture, right here in our backyard, is something we’re seriously pumped about. Expect good times, full flavour, and no half measures on the South Ave Deck this season.”

Founded in Glenelg, South Ave provides seltzers that are sugar-free, gluten-free, vegan, and Australian-made, by producing them around the idea that drinks should bring people together.

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Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

Lorcan Marelich12/10/2026 5:55 am11/10/2026

Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

Oliver Van Bronswijk09/10/2026 3:00 pm09/10/2026

Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.