South Ave Joins Adelaide United for Upcoming Season

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Image credit: Adelaide United

Adelaide United have announced that the Seltzer company, South Ave, will be the club’s official Seltzer & Vodka partner for the upcoming season.

South Ave will integrate into Adelaide’s matchday experience by stocking Cooper Stadium’s range of zero-sugar, full-flavour seltzers across corporate facilities, including the Comwire Club, RAA Lounge and suite areas.

Adelaide United CEO, Nathan Kosmina, said he hopes the partnership will bring together two passionate South Australian brands that share a connection with the community.

“We’re thrilled to welcome South Ave into the Adelaide United family. They’re a local success story built from the ground up, and their energy, creativity, and community spirit align perfectly with what our Club stands for,” he said via press release.

“The new South Ave Deck will add a fresh experience for fans at Coopers Stadium – a vibrant space that reflects the personality of both our brands.”

The North-East Deck at Coopers Stadium will be rebranded as the South Ave Deck, in hopes of creating an immersive space that embodies the South Ave’s identity.

Additionally, South Ave branding will also appear on Adelaide United’s A-League Men’s matchday warm-up tops for the 2025/26 Isuzu UTE A-League season.

South Ave Co-Founder and Managing Director, Reno Marrassa, also expressed his enthusiasm for the new partnership and the opportunities that will come from it.

“Partnering with Adelaide United is huge for us. We’ve always said South Ave is more than a drink – it’s about who you’re with, where you are, and the memories you make,” he said in a press release.

“Football brings people together like nothing else, and to be part of that culture, right here in our backyard, is something we’re seriously pumped about. Expect good times, full flavour, and no half measures on the South Ave Deck this season.”

Founded in Glenelg, South Ave provides seltzers that are sugar-free, gluten-free, vegan, and Australian-made, by producing them around the idea that drinks should bring people together.

 

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APL and PFA remain without agreement as bargaining tensions continue

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Image Credit: A-Leagues

The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Wyndham City Council cancels stadium deal with Western United

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Image credit: Western United

Following the decision this week to terminate Western United’s Club Participation Agreement – and its involvement in the A-Leagues – the proposed stadium deal now faces an uncertain future.

 

Terminated deal, terminated dream

The plan to build a 15,000-capacity stadium in Western Melbourne – one which has remained in development for over five years – now faces collapse after its proposed tenant will no longer play in the A-Leagues.

Although the $150 million project confirmed a location in Tarneit, as well as establishing partnerships with YourLand Developments and Johnson Controls to propel the vision into reality, building work never began.

Thus, what started as an ambitious project full of potential for Melbourne’s western suburbs, now faces its biggest obstacle yet.

“While this is not the outcome we had hoped for when we entered the agreement, we have a responsibility to make decisions that serve the best interests of our ratepayers, and the decision to terminate this agreement reflects that commitment,” said Wyndham City Council via a media statement.

In addition to being a disappointing development to all parties, the decision serves as a reminder that the football landscape can impact what happens far beyond the limits of the pitch.

 

Facing uncertainty

Following the Australian Professional Leagues’ (APL) decision to terminate the club’s Participation Agreement, Western United is staring into a worrying future.

Throughout the 2025/26 season, the club entered a ‘hibernation’ period, which attempted to resolve financial and legal issues following the liquidation of its owners, WMG Football Club Limited.

In the end, however, Western United’s years in ownership and governance turmoil proved too difficult to navigate, culminating in its removal from the A-League.

But despite the immense disappointment for all players, coaches and staff within the organisation, Western United is standing firm in its optimism.

“This creates an opportunity for new custodians, new investment and a fresh start,” the club said via an official statement.

“The objective must now be to preserve Western United’s identity in Melbourne’s west and work towards a return to the A-League for the 2027/28 season.”

Hope is something which Western United supporters and players have struggled to believe in in recent years, but perhaps this week’s announcement arrives with a silver lining: a chance for a complete reset, rebirth and rebuild.

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