It’s Time for Football Administrators to Lead: CPD and Membership Standards Can’t Wait

As CEO of Soccerscene, I’ve been watching Australian football grow and evolve. Crowds are bigger, clubs are modernising, and communities are reconnecting with the game. But there’s a gap that can’t be ignored.
football administrators CPD membership meeting

Australian football is growing fast. Crowds are bigger, clubs are modernising, and communities are reconnecting with the game. However, football administrators CPD membership and professional development are still lacking. The people running clubs and governing bodies operate without clear frameworks or accountability.

For too long, administrators have worked without structured professional standards. If we want a sustainable future, professionalising football administration must match the standards we already require from coaches, agents, and other key roles in the game.

The Gap in Professional Development for Football Administrators

The gap is obvious. Coaches must earn AFC coaching licences or Football Australia equivalent qualifications and complete Continuing Professional Development every three years. Agents must earn 20 CPD credits each year with an 80 percent pass rate.

Administrators, who run clubs and federations, have no similar rules. Consequently, there are no CPD requirements, baseline standards, or accountability measures. This is not a small problem. Instead, it is a major gap in how we see football administration standards.

Membership and CPD Frameworks for Football Administrators

A membership-style framework for administrators would fix this. It could include mandatory CPD, accredited courses, recognition for good work, and clear accountability rules. Importantly, this is not bureaucracy. It helps administrators make better decisions, lead with purpose, and manage football responsibly.

Learning from Chartered Accountants to Guide Football Administrators

Other sectors offer a model. Chartered Accountants Australia and New Zealand CA ANZ represents over 140,000 professionals. Members follow strict ethical rules, ongoing education, and recognition programs. Their Member Benefits Program supports members personally and professionally through technology, business services, and lifestyle tools.

Chartered Accountants are known for their skill and integrity. Therefore, if football administrators had similar structured professional standards, the game off the pitch could match the ambition on it.

Global Inspiration: Made in Korea and Football Administration Reform

There are strong examples nearby. Over the past two years, the Korea Football Association Made in Korea project has overhauled coaching and administrative systems. It created a clear philosophy, fixed gaps in development, and built a national identity.

Korea Republic has qualified for every FIFA World Cup since 1986, but it has never broken into the top tier of world football. The Made in Korea project shows that progress needs structure, planning, and shared purpose. Australian football needs the same.

Encouraging Moves at Home for Football Administrators

Positive steps are happening locally. For example, the recent Football Convention in Queensland empowered all stakeholders and lifted the discussion about governance and professional development.

Michael Connelly from CPR Group, who spoke at the convention, highlighted Stewardship. This means making decisions for the long-term health of clubs, not just today. He also discussed pathways to sustainable growth from strategic partnerships to small practical changes. These examples show that we have people ready to lead reforms in football administration.

Strategic Planning and CPR Group in Football Administration

CPR Group is Australia’s leading provider of sports governance, planning, and community development. They help national and state bodies, councils, universities, and grassroots clubs. CPR Group delivers master plans, governance advice, constitutions, feasibility studies, and sport and recreation plans.

Michael Connelly’s leadership demonstrates how strategic planning provides a clear roadmap. It aligns decisions with a club’s vision and communicates values to members, sponsors, and funders. Many committees want to transform their clubs but struggle with day-to-day tasks. Strategic planning gives focus and confidence.

Keeping Pace with Growth: CPD for Football Administrators

Victorian football is growing fast. Crowds are bigger, clubs are modernising, and communities are more engaged. Growth brings opportunity but also responsibility. Therefore, administrators need tools, training, and frameworks to manage it effectively.

Professional development would give administrators access to digital membership tools, community engagement models, and financial planning strategies. Without this support, administrators risk falling behind. Structured training helps them lead rather than just react.

Recognition and Motivation for Football Administrators

Recognition helps build a professional culture. CA ANZ rewards excellence through fellowships, service awards, and honours. Football could do the same for administrators who innovate, lead inclusively, and strengthen clubs. Recognition motivates administrators to stay engaged and improve the game.

The Time to Act for Football Administrators CPD and Membership

Australian football is at an important point. Crowds are growing, investment is rising, and community support is strong. However, if this growth is to last, administrators must be prepared to lead professionally.

The CA ANZ model shows how professional standards can transform a sector. The KFA’s Made in Korea project shows how structure can redefine football identity. The Football Queensland Convention shows how stakeholders can elevate the debate. CPR Group shows how planning brings clarity and focus.

By introducing football administrators CPD membership programs, we can create a generation of ethical, capable, and accountable leaders. Football is more than what happens on the pitch. It is the reawakening of the game’s heart and identity. To protect that, we must invest in the people who manage, grow, and sustain football every day.

The time to act is now.

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Spain’s Domestic and Global Success: What can Australia Learn?

Spain has now won back-to-back UEFA Women’s Nations League titles following their decisive victory over Germany in the final on Tuesday. Goals from Vicky Lopez and Claudia Pina helped ‘La Roja’ to their third international trophy in three consecutive years, prolonging the team’s dominant status within the women’s game. The achievement not only solidifies Spain’s standing at the top of international football, but displays an essential model for other nations to follow when developing women’s football.

In Australia, as the excitement of hosting the AFC Women’s Asian Cup 2026 builds and the buzz around women’s football is reignited, looking to Spain’s investments could be the first crucial step in ensuring both short and long-term success for women’s football across the country.

International Investment

Just a week before Spain achieved its second consecutive Nations League trophy, multinational renewable energy company, Iberdrola, reaffirmed its dedication to supporting the women’s game both on and off the pitch.

Since 2016, Iberdrola has cemented its position as the main supporter of women’s football in Spain. Its partnership with the Royal Spanish Football Federation (RFEF) has led to member numbers reaching over 100,000, as well as fan attendance and viewership skyrocketing in recent years.

Television viewership has seen similar momentum, increasing by 90%. The final of the most recent European Championship against England reached a 42% audience share and peaked at almost 6.5 million viewers.

The growing number of fans attending live matches was evident at the final on Tuesday evening in Madrid, where the Riyadh Air Metropolitano witnessed a record-breaking crowd of 55,843 fans. Given that the previous record was 32,657, it is clear to see that women’s football in Spain is attracting fans on scales far beyond the numbers currently seen in the A-League Women. According to the ALW Report, the league saw an average attendance of 1,559 last season.

Although the gap may appear impossible to overcome, it shows that women’s football is more than capable of attracting crowds large enough to rival the men’s game when backed by meaningul investment.

Domestic Developments 

It is not only the national team which has seen the benefits of continued investment into women’s football over the last decade. Clubs like Barcelona have seen their women’s team achieve huge success both in La Liga and in the UEFA Women’s Champions League, winning two of the last three competitions.

However, one of the crowning achievements of the last decade for women’s football in Spain was a world record set at Barcelona’s Camp Nou in 2022, where 91,648 fans were present for a UEFA Women’s Champions League match against Wolfsburg.

Although there are few clubs on the planet with both the infrastructure and football culture to match Barcelona, it nevertheless, shows that when resources and attention are directed towards the women’s game, it can encourage success on the pitch alongside a strong community of dedicated fans off it.

The Women’s Game in Australia – Time for Change?  

Last month’s A-League Women Report, released by the PFA, underlined a desperate need for investment if the ALW is to keep pace with foreign leagues.

The report highlighted that the increasing talent drain, falling attendances and financial insecurity for players are some of the main issues negatively impacting the growth of the ALW. Following the FIFA Women’s World Cup in 2023, attendances dropped by 26%, showing a failure to capitalise on the buzz surrounding the tournament jointly hosted by Australia and New Zealand.

Furthermore, with player dissatisfaction increasing and calls to professionalise the women’s game growing louder, the need for change is becoming more and more desperate. If Australia is to ensure the sustained success of women’s football on both the international and national stage, then looking at the work of the RFEF in Spain could be a valuable first step.

How do we Move Forward?

In the last decade, Spain has shown that consistent investment into the women’s game can bring huge success both domestically and globally. Therefore, by following this example, governing bodies can see how long-term commitment and meaningful investments could improve the structure of Australia’s domestic leagues and ultimately raise the profile of Australian women’s football on the global stage.

While women’s football in Australia has reached a decisive moment, recent developments still indicate reasons to remain optimistic. CommBank’s renewed support for the Matildas ahead of the AFC Women’s Asian Cup™ due to be held in Australia in March 2026 displays their intention to continue backing the development of the women’s game.

Ensuring this support is acknowledged and then followed through after the tournament has heard the final whistle will be crucial.

PFA and Fans Association Unite to Bring Fans Closer to Players

Professional Footballers Australia (PFA) and the Football Supporters Association Australia (FSAA) have confirmed a new partnership aimed at establishing an official link between professional players and their fans.

The agreement sets out for the two organisations to work together on initiatives that:

  • Foster stronger, more genuine connections between players and supporters

  • Enhance the involvement of players and fans in football decision-making

  • Produce data-driven insights to support the long-term growth of the game

Founded in 2023, the FSAA is a volunteer organisation created to provide a unified, independent voice for Australian football supporters, prioritising a supporter-first approach.

The FSAA represents the interests of fans across all levels of the game and has recently submitted supporter-focused recommendations to Football Australia (FA) and the Australian Professional Leagues (APL).

PFA Chief Executive, Beau Busch highlighted the significance of the new strong foundation already established with the FSAA and the potential for future collaboration.

“Since the establishment of FSAA, we have been able to build an effective working relationship, and this agreement represents another step forward in our shared pursuit of building the game,” he said via PFA press release.

“Globally, we have seen firsthand the benefits of strong collaboration between fan groups and player unions.

“Together we believe we are better equipped to shape the future of Australian football and ensure that the voices of fans and players are heard and respected.”

FSAA Chair, Patrick Clancy described the accord with the PFA as a natural connection between the organisations representing Australian football’s two key groups, players and supporters.

“Australia’s professional players have an inextricable connection with supporters. Many have grown up on the terraces and in the stands and then progress to taking on the game as a career,” he said via FSAA official media release.

“For supporters, there is that strong emotional connection with the players of the club they support week in, week out.

“FSAA wants to continue to foster and grow this important relationship, leverage off our mutual understandings and improve the game in Australia for players and supporters alike.”

A Memorandum of Understanding (MoU) was signed on 20 October 2025 by PFA CEO Beau Busch and FSAA Chair Patrick Clancy, formalising the partnership.

This represents the FSAA’s first MoU with another organisation, with the expectation of establishing additional partnerships in the near future.

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