Introducing the Nine Ad Manager Association and Community Club of the Year Awards

Staff Writer
Image Credit: Football NSW

Football NSW is proud to introduce the inaugural Football NSW Association of the Year Award, which will be presented at the Football NSW State Dinner on Saturday, October 25th. This prestigious new accolade will be awarded alongside our State Awards, Future Leader Award, Fair Play Award, and the esteemed George Churchward Medal.

Proudly sponsored by Nine Ad Manager, the Association of the Year Award recognises a Football NSW Association that has demonstrated outstanding leadership and commitment to the growth and development of football both within its region and across the state.

The winning Association will be one that actively empowers its clubs to enrich the football experience for players, coaches, referees, and volunteers. It will also be a strong collaborator—working constructively with Football NSW and peer Associations to safeguard and advance the long-term integrity of the game.

The Nine Ad Manager Association of the Year will have shown exceptional achievement or innovation in enhancing football delivery, across areas such as:

  • Innovative approaches to football delivery
  • Club development and support
  • Volunteer recognition and engagement
  • Development pathways for players, coaches, and referees
  • Strong governance practices
  • Creation of a safe, inclusive, and positive environment
  • Long-term strategic planning for growth and sustainability
  • Community outreach and advocacy
  • Promotion of diversity and inclusion (e.g., women and girls, CALD communities)
  • Collaborative partnerships with councils, schools, sponsors, and community groups

Launching in 2025: Nine Ad Manager Community Club of the Year Award

Also debuting in 2025, the Nine Ad Manager Community Club of the Year Award will celebrate a Community Club affiliated with a Football NSW Association that has shown exceptional leadership in raising the profile of grassroots football.

This award will honour a Club that works closely with its Association to foster growth, excellence, and community impact. The winning Club will have demonstrated innovation and excellence in football delivery across areas such as:

  • Recognition as a Club Changer Club
  • A commitment to creating a safe, inclusive, and welcoming environment
  • Volunteer support and appreciation
  • Development of players, coaches, and referees—especially through engagement with Association and State pathway programs
  • Strong governance
  • Fostering a positive club culture
  • Outstanding community advocacy and engagement
  • On-field excellence and achievement

Each Association will be invited to nominate one Community Club within its region for consideration. Nomination forms will be distributed in the coming weeks, and Associations are encouraged to begin gathering information in preparation. Community Clubs interested in being nominated should contact their Association directly.

Award Prizes

The winners of both the Nine Ad Manager Association of the Year and Community Club of the Year will receive a complimentary $2,000 AUD campaign via the Nine Ad Manager Platform. Two runners-up in each category will receive a $1,000 AUD campaign.

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Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia

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Image Credit: Stan

German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football Australia CEO in February as the game eyes a defining 2026.

Reaching new heights

During the press conference held earlier this morning, Kugeler displayed both confidence and ambition as he prepares to lead a new era for Football Australia next month.

“Football in Australia has a strong foundation for growth. Our national impact is massive,” he said, highlighting both the immense number of participants and local clubs in Australia. He then continued to underline both the Socceroos and the Matildas as valuable assets in the nation’s football sphere.

“We have exceptional national teams that continually make us proud. They perform at a truly global scale and unite not only the football community, but the entire nation.”

With both the AFC Women’s Asian Cup and the FIFA Men’s World Cup both on the horizon in 2026, the year certainly represents a huge opportunity for both the men’s and women’s game to showcase Australian footballing talent on an international scale. But the focus, as Krugeler underlined, will extend beyond the national team and address all levels of football in Australia to help the game grow.

“Football brings people and communities together. For a healthy lifestyle, for connection, for enjoyment, for belonging, powered by a remarkable, passion [and] dedicated players, referees, coaches, volunteers and fans,” he continued.

An inspiring reminder to all those involved in the game across Australia, and one which will hopefully show participants and stakeholders at all levels that 2026 will begin a new period of stability, growth and innovation.

 

Expertise, passion and ambition

Of course, the dawn of a new era for Football Australia cannot be successfully achieved without addressing the past and current issues, while still keeping an ambitious eye on what football can become at both national and international level for Australia.

Alongside Kugeler in the FA leadership team will be Football Australia Chair, Anter Isaac, as well as former Matilda, and current interim CEO of Football Australia, Heather Garriock. With their combined industry expertise and true passion for the game, all fans, players and stakeholders can be optimistic for the future of football governance in Australia.

But while expertise and passion are undoubtedly valuable assets for the FA, it remains essential that these help to inform the decisions and solutions made with the game’s best interests at heart.

 

 

 

 

‘We Can Do So Much More’: Players Take Control of the A-League Women’s Future

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Image Credit: One Nil

Professional Footballers Australia (PFA) has launched Ready For Takeoff – The Players’ Vision for the A-League Women, a player-led roadmap outlining the future direction of the domestic women’s competition.

Unveiled on Wednesday at Ultra Football in Melbourne, the initiative places current A-League Women players at the centre of discussion. Elevating the debate around professionalism, sustainability and long-term growth of the league.

The Players’ Vision for the A-League Women – Image Credit: One Nil

The vision, developed through consultation with players across the competition, calls for improved professional standards, greater investment and governance structures that reflect the specific needs of the women’s game. It comes amid ongoing conversations about contract security, season length and the transition toward full-time professionalism.

PFA Chief Executive Beau Busch – Image Credit: One Nil

PFA Chief Executive Beau Busch said players had been clear about the sacrifices required to continue competing in the league.

“We’ve heard from players about the struggle and sacrifices they continue to make to play the game they love, but we can do so much more than this,” Busch said. “A fully professional game here in Australia is crucial to creating the next generation of Matildas, but also to ensure we reach our potential and win a FIFA World Cup.”

PFA Deputy Chair Elise Kellond-Knight and A-League Women players Grace Maher and Dylan Holmes also addressed media, reinforcing the importance of player voices in shaping the future of the competition.

The PFA said Ready For Takeoff provides a clear, achievable framework for the continued evolution of the A-League Women. The initiative urges stakeholders to work collaboratively with players to ensure the league’s growth matches the talent, ambition and momentum of women’s football in Australia.

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