Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price

Football is growing fast in Australia, but the infrastructure and planning behind it are not. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026, distributed through our 31,000-strong industry database, grassroots and semi-professional leaders raised consistent concerns that council consultation, long-term facility planning, and funding priorities are failing to match rising participation demand.

The risk is bigger than overcrowded pitches and volunteer burnout. If the foundations of the game cannot keep pace, Australia’s ability to develop talent, retain players, and remain competitive, particularly against structured football nations like Japan and South Korea, becomes harder to sustain.

Football participation in Australia continues to grow at a rapid pace. Local councils frequently emphasise their support for the game and its contribution to community life.

However, feedback from those responsible for administering football at club level suggests this support is not consistently reflected in long-term planning, effective consultation, or infrastructure funding that matches rising demand.

A growing game facing structural pressure

The disconnection can be seen in recent survey findings gathered from across Australia’s football ecosystem, including administrators, coaches, club executives and volunteers working predominantly at grassroots and semi-professionals levels. The results point to a consistent pattern of concern around how local councils are engaging with the game.

When asked how well their local council understands football participation demand, almost two-thirds of respondents (64 per cent) said councils had either a limited understanding or no understanding at all. Only one respondent indicated that their council understood participation demand “very well”.

Concerns extend beyond awareness to process. Three-quarters of respondents (75 per cent) described council consultation with football clubs as either inconsistent or ineffective. This suggests that while engagement may occur, it is often fragmented, reactive or lacking meaningful follow-through.

 

Long-term planning failing to match participation growth

The implications of this are most evident in infrastructure planning. Half of respondents said football facilities are not being planned with long-term growth in mind, with a further 19 per cent indicating planning is short-term only. In other words, nearly seven in ten respondents believe current approaches fail to adequately account for future participation pressures.

Funding priorities continue to challenge football’s expansion

Funding priorities also emerged as a critical issue. Almost half or respondents (47 per cent) identified the lack of prioritised funding as the single biggest council-related challenge facing football, ahead of poor facility design, limited engagement and slow planning processes.

 

Importantly, these concerns were raised by people deeply embedded in the game. The majority of respondents represented grassroots or semi-professional clubs, many holding governance, leadership or operational roles. Underscoring that these findings reflect lived, on-the-ground experience rather than isolated dissatisfaction.

Taken together, the data suggests the issue is not one of individual councils falling short, but of a broader mismatch between football’s rapid participation growth and the frameworks councils use to plan, consult and invest.

The reality on the ground for clubs and communities

The consequences of this misalignment are already being felt on the ground. Findings in a 2024 audit undertaken by Football Victoria affirm that across many municipalities, football facilities are operating at or beyond capacity, with pitches heavily overused across multiple days and codes, increasing wear, limiting recovery time and compromising playing surfaces.

For clubs, this pressure is most visible in how access is allocated. Women’s teams are increasingly competing for already limited training and match slots, often scheduled later in the evening or displaced altogether, despite participation growth being strongest in the women’s game. Junior teams, meanwhile, are frequently compressed into unsuitable or undersized facilities, with multiple age groups sharing spaces not designed for that level of demand.

In the absence of sufficient council-led planning, clubs are left to absorb the consequences. Volunteer administrators are tasked with managing participation growth councils did not anticipate, juggling scheduling conflicts, maintaining deteriorating facilities, and responding to rising expectations from players and families.

Over time, these pressures risk undermining the very outcomes councils say they value. Participation pathways become constrained, equity of access is compromised, and clubs are forced into reactive decision-making simply to keep programs running. What emerges is not a failure of clubs to manage growth, but a system in which demand has outpaced the infrastructure frameworks designed to support it.

How councils interpret and respond to these challenges ultimately shapes how football infrastructure evolves at a local level.

How councils view the challenge

Longstanding Councillor of Merri-Bek, Oscar Yildiz, acknowledges that funding football infrastructure remains one of the most complex challenges facing local government, largely due to competing demands across multiple sporting codes.

“We get requests from AFL, cricket, bowling and a whole range of other sports,” Yildiz said. “With limited funding, councils are constantly trying to balance those competing priorities and direct investment where it will have the greatest impact.”

Yildiz also suggested that funding decisions are influenced not only by council budgets, but by broader political dynamics between local, state and federal governments.

“If all three levels of government aren’t working together, you’re going to have fractures,” he said. “And when that happens, clubs lose, players lose, and communities lose.”

Consultation, another major concern identified in the survey, is an area Yildiz believes councils must continually improve. While he noted that council officers often maintain strong working relationships with local clubs, he acknowledged that bureaucratic delays and staff turnover can weaken engagement and slow progress.

“The biggest issue with any level of government is time,” Yildiz said. “Clubs want issues resolved quickly, whether it’s facility access, maintenance or funding, but processes can be slow. During that time, clubs can lose members, resources and opportunities.”

In municipalities such as Moreland, where football plays a significant cultural and community role, Yildiz believes councils have an added responsibility to recognise the sport’s social value.

“Football engages thousands of people across culturally diverse communities,” he said. “It’s not just about sport – it’s about connection, wellbeing and participation.”

What happens if councils fail to keep pace?

Ultimately, Yildiz argues that the cost of failing to invest in football infrastructure extends far beyond financial considerations.

“It’s about the return on investment for families and communities,” he said. “If clubs aren’t supported to continue operating and growing, the long-term social and health impacts are something we all carry.”

While councils face genuine financial and political constraints, the survey findings highlight a growing expectation across the football industry that infrastructure planning, consultation processes and funding frameworks must evolve alongside participation growth.

The question is no longer whether football is growing. The question is whether council planning is prepared to grow with it.

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Central Coast Mariners Women secure future under Holman Barnes Group

The future of the Central Coast Mariners Women has been secured after the Holman Barnes Group (HBG) reached an agreement to become the new operator of the club’s A-League Women program. The deal ends uncertainty surrounding the team’s participation in the 2026/27 season.

The agreement between HBG, the Australian Professional Leagues (APL) and Total Soccer Growth Holdings (TSG) ensures the Mariners will remain in the Ninja A-League Women competition. It also introduces a new operating model designed to provide long-term stability.

The uncertainty emerged following TSG’s acquisition of the Central Coast Mariners’ men’s side and academy in June. The women’s program was excluded from the original takeover. TSG already owns English football side Queens Park Rangers (QPR) and MLS club Los Angeles FC. The omission placed the future of the 2025 A-League Women champions in doubt. It also prompted the APL to seek a sustainable solution ahead of the new campaign.

A new operating model

Under the new arrangement, HBG will oversee all operational aspects of the women’s team. This includes the football program, staffing and day-to-day management. TSG will retain the club licence and continue overseeing the men’s program and academy. It will also support the women’s operation through its broader football network.

The agreement represents an innovative partnership between the three organisations. It has been designed to strengthen the long-term sustainability of professional women’s football on the Central Coast. HBG’s plans extend beyond the senior team. They include a strong focus on developing participation pathways and creating greater opportunities for female footballers throughout New South Wales.

Attention turns to the new season

The transition comes at a crucial time with preparations for the 2026/27 Ninja A-League Women season underway ahead of its October 16 start. The new operators are expected to begin managing the program immediately. This remains subject to the completion of the remaining regulatory processes. The team currently has no sponsors and games are expected to be moved away from Central Coast Stadium.

The A-League had previously set a July 31 deadline for new owners to be found to secure a place in the upcoming competition. With that now achieved, HBG will be on the clock to ensure the season begins without disruption and becomes a commercial success.

For the Central Coast Mariners Women, the agreement delivers certainty after a turbulent off-season. It also allows the club to shift its attention to the 2026/27 campaign and the team’s on-field performance.

South Melbourne’s Australia Cup triumph reignites promotion and relegation debate

South Melbourne FC’s dramatic 2-1 victory over Adelaide United in the Hahn Australia Cup Round of 32 has reignited debate around promotion and relegation in Australian football, with Co-President Bill Papastergiadis stating the result is further proof that ambitious National Premier Leagues clubs deserve a pathway to the top tier.

The Victorian powerhouse produced one of the competition’s biggest upsets at Lakeside Stadium, overturning an early deficit to eliminate the Isuzu UTE A-League side and secure a place in the Round of 16.

While the result was celebrated as another example of the magic of the Australia Cup, Papastergiadis believes the victory carries a much broader message about the strength that exists outside Australia’s professional league.

Speaking following the win, Papastergiadis said South Melbourne’s performance demonstrated why the Australian football landscape should move towards a connected pyramid featuring promotion and relegation.

“The result was South Melbourne FC’s revenge 22 years in the making,” Papastergiadis said.

“It also demonstrates that clubs in the National Premier Leagues have the quality, professionalism and ambition to compete with A-League opposition when given the opportunity.”

For years, South Melbourne has been one of the strongest advocates for structural reform within Australian football, consistently calling for an open pyramid that rewards sporting merit rather than maintaining a closed league system.

Papastergiadis argued that Australia Cup fixtures continue to showcase the depth of talent throughout the domestic game, with NPL clubs regularly proving they can challenge and defeat professional opponents despite operating with significantly fewer resources.

He believes these performances should not simply be viewed as isolated “cupsets”, but as evidence that Australia’s football ecosystem is ready to embrace a promotion and relegation model that provides ambitious clubs with a genuine pathway to the top flight.

The result against Adelaide United adds another significant chapter to South Melbourne’s storied history. One of Australia’s most successful clubs, South Melbourne has long maintained aspirations of returning to the national stage, backed by a passionate supporter base, strong infrastructure and a proud footballing tradition.

For Papastergiadis, victories such as Thursday night’s reinforce the argument that clubs should earn opportunities through performances on the pitch.

“The Australia Cup continues to show what’s possible when clubs from different levels of the football pyramid compete against one another,” he said.

“Our football should be built on opportunity and merit. Clubs that perform consistently and invest in their communities should have the chance to progress to the highest level.”

South Melbourne will now turn its attention to the Round of 16, where it will look to continue its impressive cup run.

Beyond the result itself, however, the victory has once again fuelled discussion around the future of Australia’s football structure and whether the growing strength of clubs outside the A-League should accelerate the push towards a fully connected national competition.

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