Adelaide United extends partnership with Kite Property

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Image Credit: Adelaide United

Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt sponsor for the club’s 2025 Hahn Australia Cup campaign and RAA National Premier League (NPL) team for the remainder of this season and throughout 2026.

The partnership, which first began in 2018, is built on a shared commitment to community, a passion for football, and the growth of the game at all levels.

Kite Property previously served as front-of-shirt sponsor for Adelaide United’s A-League Women’s side and now enters a new phase supporting the club’s Cup and NPL programs.

This move underscores the company’s focus on developing emerging talent and strengthening grassroots football in South Australia.

Kite Property, a proudly South Australian business, provides integrated property development, sales, and management services.

With a strong emphasis on sustainability and community, the company is dedicated to creating long-term value through innovative property solutions and fostering connections with people, places, and future generations.

Damon Nagel, Managing Director of Kite Property, expressed his excitement about the enhanced partnership.

“We’ve been proud partners of Adelaide United for over six years, and the club has been excellent to deal with,” Nagel said in a press release.

“The people within the club are committed to performance at all levels and they have made our decision to renew very easy.

“We share a relationship grounded in values of community, passion, and progress. Supporting the Club’s Australia Cup campaign and NPL side represents a natural evolution for Kite.

“It allows us to continue contributing to the future of South Australian football and build lasting connections that align with our mission of helping people make living memories.”

Nathan Kosmina, Chief Executive Officer of Adelaide United, welcomed the expanded partnership.

“Kite Property has been an integral part of the Adelaide United family since 2018, and their commitment to football in South Australia is unwavering,” he said in a press release.

“Their expansion to front-of-shirt sponsor for our Hahn Australia Cup and our NPL side highlights their belief in the direction of the Club and the importance of developing the next generation of talent.

“We’re thrilled to continue working with Damon and the Kite team as we pursue success on and off the pitch.”

This renewed partnership highlights both organisations’ shared vision of supporting local talent and celebrating South Australian football on the national stage, which has been Adelaide United’s main goal as a club.

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Chelsea FC partners with Strava in landmark lifestyle partnership

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Image credit: Stock1987 / Shutterstock.com

The London-based giants announced the launch this week, marking a first-of-its-kind partnership for both the Premier League and Women’s Super League (WSL).

Connecting with fans

As clubs across the world look to find new and exciting ways of connecting with fans, Chelsea are showing that the answer – more often than not – already exists.

Strava is a running and fitness platform with over 195 million users across the globe. But the app represents more than just tracking speed – it is a social and lifestyle symbol through which users can connect.

And with presence in 185 countries, the app has the power to unite users from all over the world, making it a perfect fit for the globally-followed Blues.

“We are always looking at ways we can use our global brand to bring people together, often in unexpected ways,” said Brand Director for Chelsea Football Club, Scott Fenton.

“By working with Strava and becoming the first Premier League and BWSL teams to establish an official presence on Strava, we can lean into participation culture, understand where our fans are while offering new experiences for them and strengthen the bonds that unite our global community.”

Two brands with a huge international presence. One partnership which promises to encourage community, movement and healthy-living.

 

The intersection between sport and lifestyle

At first glance, Chelsea FC and Strava appear an unconventional partnership. Indeed, it is the first time a club has established an official presence on the app.

But at its core, the two organisations serve similar purposes: uniting people with a common passion for sport.

At its beginnings in 2009, Strava promised to replicate the feeling of team sports and unlocking new achievements, making a deal with Chelsea FC – one of the world’s most successful teams in recent years – a true full-circle moment.

“Chelsea FC joining Strava as the first Premier League and BWSL team to establish a global club on the platform is a powerful demonstration of how brands are engaging with their communities,” explained Director of Athlete and Community Partnerships at Strava, Mel Jarrett.

“We believe shared passion for movement creates real connections, and this collaboration brings that to life for Chelsea’s global fanbase.”

Spain’s Liga F receives history-making investment into women’s football

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Image credit: Liga F

The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s football by Gasol16 Ventures and Fortified Partners.

 

Setting the pace

The investment comes as a hugely signficant moment in the history of women’s football not just in Spain, but across Europe.

But, given Spain’s commitment to growing the women’s game in recent years (and the world-beating teams it produces as a result), it is hardly a surprise that Liga F is at the centre of this milestone.

In the 2024-25 season, Liga F distributed AUD 28 million to its clubs, as well as doubling television audiences across two years.

The rate of growth is astounding, and shows no signs of slowing down.

“Women’s football in Spain has made a spectacular leap in recent years: audiences have almost doubled in two seasons, and stadiums are incresingly full,” explained Founder and President of Gasol16 Ventures, Pau Gasol.

“Therefore, this is not a sentimental commitment to women’s sport. It is an investment decision based on data, market trends, and the conviction that women’s football represents a growth opportunity with enormous potential for value creation.”

Thus, Gasol’s motivation reveals much about his own reasons for investing, as well as about the current status of women’s football in Spain.

The landscape does not want, or need, sentimental commitment. It is a financial and sporting powerhouse in its own right, and one which can grow to new heights year-on-year.

 

Securing a successful future

Furthermore, the long-term nature of the deal (set for the next four seasons from the 2026-27 campaign) shows vision and ambition for what the league can become.

“This agreement allows us to look further ahead and equip ourselves with the necessary tools to continue building an increasingly strong, more competitive league with greater capacity to generate value for our clubs,” outlined President of Liga F Beatriz Álvarez Mesa.

“What excites me most about this alliance is not just the investment it brings, but the message it sends: there are people and institutions who believe in the potential of Liga F and want to be part of its growth.”

 

Final thoughts

This is in stark contrast to the current situation of the A League Women in Australia, which PFA Chief Executive Beua Busch described as at a “tipping point”.

The problems remain the same as they were several years ago. Investment, player satisfaction and attendances are well below other major leagues. The key is creating a product which presents the immense value of clubs, players and commercial opportunities.

Because when intentional investment comes, the question stops being ‘who will invest?’ but ‘who wouldn’t?’ .

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