Adelaide United extends partnership with Kite Property

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Image Credit: Adelaide United

Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt sponsor for the club’s 2025 Hahn Australia Cup campaign and RAA National Premier League (NPL) team for the remainder of this season and throughout 2026.

The partnership, which first began in 2018, is built on a shared commitment to community, a passion for football, and the growth of the game at all levels.

Kite Property previously served as front-of-shirt sponsor for Adelaide United’s A-League Women’s side and now enters a new phase supporting the club’s Cup and NPL programs.

This move underscores the company’s focus on developing emerging talent and strengthening grassroots football in South Australia.

Kite Property, a proudly South Australian business, provides integrated property development, sales, and management services.

With a strong emphasis on sustainability and community, the company is dedicated to creating long-term value through innovative property solutions and fostering connections with people, places, and future generations.

Damon Nagel, Managing Director of Kite Property, expressed his excitement about the enhanced partnership.

“We’ve been proud partners of Adelaide United for over six years, and the club has been excellent to deal with,” Nagel said in a press release.

“The people within the club are committed to performance at all levels and they have made our decision to renew very easy.

“We share a relationship grounded in values of community, passion, and progress. Supporting the Club’s Australia Cup campaign and NPL side represents a natural evolution for Kite.

“It allows us to continue contributing to the future of South Australian football and build lasting connections that align with our mission of helping people make living memories.”

Nathan Kosmina, Chief Executive Officer of Adelaide United, welcomed the expanded partnership.

“Kite Property has been an integral part of the Adelaide United family since 2018, and their commitment to football in South Australia is unwavering,” he said in a press release.

“Their expansion to front-of-shirt sponsor for our Hahn Australia Cup and our NPL side highlights their belief in the direction of the Club and the importance of developing the next generation of talent.

“We’re thrilled to continue working with Damon and the Kite team as we pursue success on and off the pitch.”

This renewed partnership highlights both organisations’ shared vision of supporting local talent and celebrating South Australian football on the national stage, which has been Adelaide United’s main goal as a club.

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Stop Complaining, Start Building: Why Proactive Clubs Always Win

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Image Credit: Connelly Project Resources

It’s a tale as old as time in grassroots sport: your club is stuck in a “time warp” facility, sharing a severely overused pitch with another code, while a club a few suburbs over just scored millions of dollars in council funding.

It is incredibly frustrating. The disparity in local government funding, the draconian facility-sharing arrangements, and the feeling that your sport is constantly fighting an uphill battle in certain heartlands can make committee members want to throw their hands in the air.

But when faced with this reality, your club has a choice. You can go on a rampage of advocacy – bitching, moaning, and focusing on everything the council or state sporting body isn’t doing – or, you can focus on what you can control.

The Post-COVID Divide

Think back to the clubs that emerged from the COVID-19 lockdowns. During that time, every club faced the exact same external restriction: nobody could play.

However, two distinct types of clubs emerged.

The first type went dark. They complained about the government, complained about the lack of support from their Peak Bodies, and disconnected from their members. They took years to recover.

The second type of club stayed connected. They acknowledged the reality but focused entirely on what they could do. They posted backyard drills on TikTok, sent training plans to parents, and kept their community engaged. As soon as restrictions lifted, they were on the front foot, miles ahead of the competition. Same environment, entirely different mindset.

The Circle of Control

In business and in sport, there is a circle of concern (things you care about but can’t change) and a much smaller circle of control (your own thoughts, behaviours, and operations).

If you have signed a 10-year lease on a substandard facility, that is your playing field. You aren’t going to change it tomorrow. So, how can you win given the rules you have?

·  Run a tight ship financially.

·  Pay your rent on time.

·  Communicate brilliantly with your members.

·  Streamline your governance.

Government likes to back a winner. If you spend your time spinning up the flywheels of good marketing, membership growth, and volunteer connection, you build a small business that clearly has its act together. When it comes time to advocate for better facilities, you aren’t just a complaining club—you are a highly successful, proactive community asset that councils will want to support.

Is your club stuck in a cycle of complaining? It’s time to take control of what you can. Contact CPR Group today to find out how our clubMENTOR program and strategic planning services can put your club on the front foot.

Melbourne Victory’s reaffirmed partnership backs local businesses

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Image credit: FiledIMAGE / Shutterstock.com

In an announcement made on Tuesday, Melbourne Victory revealed their continued alliance with the Committee for Melbourne. The partnership aims to unite and support local businesses, and grow sporting communities across Victoria.

The intersection for business and sport

The partnership between Melbourne Victory and the Committee for Melbourne stands as a reflection of the city’s leading culture for both business and sport.

The Committee for Melbourne strives to provide Melbourne with a better present and future, focusing on affordability, livability and sustainability. It is the result of a merger between two organisations – the Committee and the Melbourne Chamber of Commerce – resulting in an oragnisation backed by 200 years of combined expertise.

Furthermore, Melbourne Victory, through the Victory in Business (VIB) network, proudly presented by AGL, have facilitated over $225 million in transactions between member companies. It is one of Australia’s largest corporate sporting network groups with over 100 members.

Thus, uniting two organisations of such prestige and past success is an exciting development for business leaders and Victoria’s wider sporting landscape.

Together, they represent something far more important than business partners. Reflected in their extensive support network, they show that connection, success and identity can all be delivered at once.

 

Representing the best of Melbourne

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the connection with the Committee for Melbourne is so important for members and for the city as a whole.

“Melbourne Victory is proud to represent the whole of Victoria – and proud to partner with the Committee for Melbourne to strengthen the link between sport and business,” Carnegie explained.

“Together, we’re building a network that connects people, creates opportunity and celebrates everything that makes Melbourne great.”

Moreover, Committee for Melbourne Chief Executive, Scott Veenker, reflected on the partnership’s connection to Victoria’s culture for business, sport and a united community.

“Business and sport are fundamental to Victoria’s identity and sucess. This partnership connects those worlds – from the boardroom to the pitch – creating real pathways for collaboration, innovation and growth,” Veenker said.

 

A meaningful partnership

As symbols of the city’s passion for sport and business, Melbourne Victory and the Committee for Melbourne have therefore built a connection which benefits all.

It is an alliance built on a shared identity, culture and dedication to making Melbourne an even more united, inclusive and competitive place.

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