Adelaide United extends partnership with Kite Property

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Image Credit: Adelaide United

Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt sponsor for the club’s 2025 Hahn Australia Cup campaign and RAA National Premier League (NPL) team for the remainder of this season and throughout 2026.

The partnership, which first began in 2018, is built on a shared commitment to community, a passion for football, and the growth of the game at all levels.

Kite Property previously served as front-of-shirt sponsor for Adelaide United’s A-League Women’s side and now enters a new phase supporting the club’s Cup and NPL programs.

This move underscores the company’s focus on developing emerging talent and strengthening grassroots football in South Australia.

Kite Property, a proudly South Australian business, provides integrated property development, sales, and management services.

With a strong emphasis on sustainability and community, the company is dedicated to creating long-term value through innovative property solutions and fostering connections with people, places, and future generations.

Damon Nagel, Managing Director of Kite Property, expressed his excitement about the enhanced partnership.

“We’ve been proud partners of Adelaide United for over six years, and the club has been excellent to deal with,” Nagel said in a press release.

“The people within the club are committed to performance at all levels and they have made our decision to renew very easy.

“We share a relationship grounded in values of community, passion, and progress. Supporting the Club’s Australia Cup campaign and NPL side represents a natural evolution for Kite.

“It allows us to continue contributing to the future of South Australian football and build lasting connections that align with our mission of helping people make living memories.”

Nathan Kosmina, Chief Executive Officer of Adelaide United, welcomed the expanded partnership.

“Kite Property has been an integral part of the Adelaide United family since 2018, and their commitment to football in South Australia is unwavering,” he said in a press release.

“Their expansion to front-of-shirt sponsor for our Hahn Australia Cup and our NPL side highlights their belief in the direction of the Club and the importance of developing the next generation of talent.

“We’re thrilled to continue working with Damon and the Kite team as we pursue success on and off the pitch.”

This renewed partnership highlights both organisations’ shared vision of supporting local talent and celebrating South Australian football on the national stage, which has been Adelaide United’s main goal as a club.

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Australian Sports Group reveals ambitious blueprint for Canberra United

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Image Credits: Canberra United

New Canberra United owners, Australian Sports Group, have outlined an ambitious investment blueprint for the future of the club.

The plans centre around strengthening the club’s foundations, establishing elite academy pathways, and the introduction of an A-League Men’s team. More broadly, it aims to create a stronger football ecosystem that connects players, clubs and communities across the Australian Capital Territory.

A key pillar of the strategy is the development of an elite academy. The proposed pathways will create opportunities for emerging talent to progress towards professional football, strengthening the connection between grassroots participation and the elite game. The academy would form an important foundation for the proposed A-League Men’s team. ASG are targeting an entry into the Men’s competition from 2028/29, pending required process.

The introduction of a men’s team would expand the club’s professional offering and create additional opportunities for players, coaches and football staff. It would also give local talent a clearer pathway towards senior football without having to leave the region.

Infrastructure investment is another central component of the blueprint. The group plans to improve football facilities and secure a long-term home for the club. These developments would support the women’s program while laying the groundwork for future expansion.

The strategy also prioritises stronger engagement across the ACT football community. The ownership group plans to work with local stakeholders and government to align the club’s growth with broader priorities for sport and community development.

The immediate focus remains on stabilising the women’s program and building the structures needed for long-term success. This approach provides a foundation for the club to expand its operations while maintaining its existing identity and community connections.

The investment blueprint signals a broader ambition for Canberra United. By combining elite player development, improved infrastructure and the potential introduction of a men’s team, the group aims to establish a sustainable professional football model for the capital. The vision positions Canberra United as a platform for growth across the region, with a pathway to connect grassroots participation, academy development and professional competition.

Ford Australia joins Newcastle Jets as major partner for 2026/27

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The Newcastle Jets have secured Ford Australia as a major partner for the 2026/27 season. This brings one of the country’s most established automotive brands onto the club’s A-League Men’s playing shirts.

Announced on 16 October, the partnership will see Ford Australia feature on the sleeve of the Jets’ men’s jerseys throughout the season.

The agreement connects Ford with a club that has a strong identity in the Hunter region. In addition, it provides a platform to engage with local supporters, families and the wider community through football.

Ford Australia Marketing Director Ambrose Henderson said the partnership would help the company connect with Jets fans across the region.

“Sport brings people together, and the Jets are an important part of the Hunter region,” Henderson said. “We’re looking forward to sharing that connection with the club’s fans and families – and helping them make the most of every journey, from match day to weekend adventures.”

For the Jets, the deal adds another major brand to their commercial portfolio as the club enters the 2026/27 campaign. Executive Chairman Maurice Bisetto welcomed Ford’s involvement.

“It is fantastic to have a partner on jump on board with enormous calibre such as Ford Australia,” Bisetto said.

The partnership also provides Ford with a connection to a growing football audience following a hugely successful 2025/26 season through a club whose reach extends beyond matchday, creating opportunities to engage with supporters through the season.

Financial terms and the duration of the agreement beyond the 2026/27 season were not disclosed.

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