Sydney FC strikes a deal with Stanley 1913

Sydney FC has welcomed Stanley 1913 to the Sky Blue family, known around the world for their stylish and innovative food and drinkware, Stanley 1913 comes on board as a Major Partner and the club’s Official Hydration Partner for the 2025–26 A-Leagues season, a collaboration that promises to keep players and fans refreshed both on and off the field.

Stanley 1913 is recognised not only for its high-performance products, but also for its strong connection to culture and its dedication to creating a more sustainable, less wasteful world.

This agreement will see Stanley 1913 play a key role in supporting Sydney FC both on and off the pitch, helping players stay at their best with smart hydration solutions, while also backing community programs across every level of the club.

As part of the collaboration, the players will rely solely on Stanley 1913 products for hydration during games, training, and recovery. Fans and Members will also start to see Stanley’s drinkware featured throughout Sky Park, highlighted by the new Stanley 1913 Hydration Room at the club’s elite training base.

Fans and Members will soon be able to get their hands on a special range of co-branded Sydney FC x Stanley 1913 drinkware, available online and at the Allianz Stadium Superstore on match days, an ideal way for showing your Sky Blue pride while staying refreshed.

Sydney FC CEO, Mark Aubrey, welcomed the deal with open arms.

“We’re delighted to welcome Stanley 1913 to the Sky Blue family. They’re a globally respected brand who share our values of innovation, performance and sustainability,” he said via club statement.

“This partnership goes beyond match days — it’s about providing our players, fans and communities with high-quality products and initiatives that support healthy lifestyles and reflect our shared ambitions for a better world.”

Stanley 1913 will play a meaningful role in Sydney FC’s community efforts, helping create special experiences for children doing it tough and joining as a proud supporter of the annual Sydney FC Cup.

Yu-Nien Chang, General Manager of Stanley 1913 Asia Pacific, praised the partnership as a seamless fit for the hydration product.

“Partnering with Sydney FC is a natural fit for the Stanley 1913 brand,” she said via press release.

“This collaboration not only highlights our products’ durability and quality in demanding environments, but also powerfully reinforces our shared commitment to sustainability as we connect with fans and communities across the country.”

Stanley 1913’s presence will be felt throughout Sydney FC, with their branding featured across all areas of the club, from hydration bottles on the sidelines to pint glasses in the Sky Blue Lounge, adding a signature touch to the match day experience.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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