South Melbourne FC Teams up with Lamaro’s Hotel

Miles Earl08/10/2025 6:15 am07/10/2025

Image Credit: Soccerscene

South Melbourne FC has announced that Lamaro’s Hotel will be its official media partner for the 2025 Australian Championship and the upcoming NPL season.

Lamaro’s Hotel has been open to the public since the 1850s and is located at 273-279 Cecil Street in South Melbourne.

Paul Dimmatina, former footballer and the owner of Lamaro’s Hotel, spoke on the details of the new partnership through a joint post with South Melbourne FC on Instagram.

“This year we’ve jumped on board and we’re proudly sponsoring the South Melbourne soccer club,” he said.

“Pre- and post-game, we’re literally 500 metres from the ground, so come and visit us at Lamaro’s and we’ll have a special feed and drink for you here.”

South Melbourne FC midfielder, Sebastian Pasquali, also spoke out on the new partnership and the influence it hopes to have on the match-day experience for fans.

Pasquali joined the club in September after playing six years at Western United, where he participated in 48 A-League matches.

“All the boys and the club are stoked to have Lamaro’s as a sponsor this year, it’s going to be a great place for our fans to come before home games,” he said.

“Get down here before our home games, have a few drinks, have some food and then come and watch us at Lakeside.”

What does Lamaro’s Hotel offer?

Lamaro’s Hotel’s menu features an array of modern Australian cuisine, including steaks, seafood and the self-proclaimed best schnitzel in Melbourne.

The Hotel upgraded its outdoor dining experience last year by building a modern marquee known as the Birdcage.

The Port Phillip council helped fund the facility after the Hotel went through a difficult period during the pandemic.

Conclusion

This is a fantastic deal for South Melbourne FC to secure right before they kick off in the Australian Championship on Friday at Lakeside Stadium. Not only is it a good financial boost but it also adds to their deep local business sponsorship portfolio, with Lamaro’s being located on Cecil Street in South Melbourne.

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Melbourne Victory commits to player wellbeing with P3 Recovery

Patrick Irving22/04/2026 6:05 am21/04/2026

Image credit: FiledIMAGE / Shutterstock.com

In an announcement made yesterday, Victory revealed that P3 Recovery will become the club’s Official Recovery Partner.

Maximised recovery, guaranteed results

As a nationwide organisation specialising in recovery, performance and wellbeing, P3 Recovery’s alliance with Melbourne Victory promises to be hugely beneficial for players and members alike.

“As industry leaders, serving to inspire through the world’s game, very edge matters, and partnering with P3 Recovery provides a new dynamic to the support afforded to our players,” explained Melbourne Victory Managing Director, Caroline Carnegie.

“Melbourne Victory looks forward to seeing a positive uplift in recovery through this partnership.”

Indeed, with an extensive range of recovery methods on offer – from infrared saunas to hyperbaric oxygen therapy and more – P3 Recovery stands as a valubale partner for players looking to maximise performance and recovery during the season.

Although the partnership is new, P3’s Richmond location already provides team recovery sessions and injury rehabilitation. Their commitment to Victory’s physical and mental wellbeing is unquestionable, so it is not surprising why P3 Recovery are the latest local business to join the Victory family.

Supporting professionals and public

While P3 Recovery will help Victory’s A-league Men’s and A-League Women’s team with physical recovery, the alliance will bring many benefits to locals seeking guidance on health and lifestyle choices.

“We’re passionate about helping people take control of their health through expert-led therapies, everyday performance tools and a welcoming space designed to help you feel better, move better and live better,” said P3 Franchisee, Naum Sekulovski.

“Whether you’re managing injury, chasing a goal or just need to reset, P3 is where recovery becomes a lifestyle.”

And with sport and physical activity such a huge factor in the lives of so many Melburnians, a partnership with Victory shows the entire city that when it comes to optimal recovery and service, P3 is there to support everyone in their sporting or personal goals.

Football South Australia renews partnership with Datacord as Community Football Commitment Deepens

Declan Chan21/04/2026 6:05 am20/04/2026

Image Credit: Football SA

Football South Australia has announced the renewal of its partnership with Datacord, continuing a relationship that has grown steadily since the South Australian print and document solutions provider first entered the football community as naming rights sponsor of the Collegiate Soccer League Division 1.

That initial agreement, which saw Datacord align with one of Adelaide’s most historic amateur competitions, marked the beginning of what has since developed into a broader commitment to South Australian football at every level. The renewed partnership extends Datacord’s involvement beyond the CSL and into the wider Football SA ecosystem, with clubs across the state now able to access exclusive offers and preferred pricing on photocopying, managed print services and tailored business solutions.

The practical value of that access should not be understated. Community football clubs operate on tight margins, relying heavily on volunteer administrators managing everything from registration paperwork to grant applications. Cost-effective print and document solutions reduce the operational burden on those volunteers, a small but meaningful contribution to the sustainability of clubs that form the backbone of the game in South Australia.

“George is a great supporter of sport in South Australia and we are delighted to have Datacord as a supporter of football,” said Football SA CEO Michael Carter. “Service is second to none and we highly recommend their services to the business community within the Football Family.”

For Datacord Managing Director George Koutsoubis, the renewal reflects a genuine investment in the community rather than a transactional commercial arrangement. “It is important to support the local community, and Football South Australia is the perfect place to start spreading the word about Datacord and what we do for the South Australian community,” he said. “We are locally owned and operated, and I think it is a great partnership to be part of.”