Genius Sports has won the bidding war to extend its official betting data partnership with Football DataCo (FDC), which holds …
NWSL signs Amazon as a retail and cloud tech partner
The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of …
How the NPL can learn off the USL’s content deal with Footballco
The United Soccer League (USL) has launched a strategic content partnership with Footballco, a football media company, being designated as …
EFL scores record-breaking international broadcast rights deal
The English Football League (EFL) has secured record deals worth at least £148million (AU$286.6 million) for its international TV rights …
FIFA+ delivering valuable exposure for Oceania football
The Oceania Football Confederation (OFC) is partnering with FIFA’s football streaming platform, FIFA+, to broadcast its international and club competitions …
Sydney FC to utilise AI technologies with Bigtincan
Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach …
Bundesliga scraps mega investment deal amid serious fan protests
The German Football League (DFL) has abandoned plans to bring in private investment to the Bundesliga’s media rights business following …
DFL and EA Sports continue to delight Bundesliga fans
The German Football League (DFL) renewed its partnership with sports game manufacturer EA Sports, in a deal labelled by officials …
TNT Sports agree four-year deal to broadcast FA Cup from 2025-26 season
The Football Association has agreed a four-year deal with UK broadcaster TNT Sports to broadcast the FA Cup from the …
WSL eyeing enormous 150% increase to broadcast rights deal
In a historic first for football in the UK, every single Women’s Super League match is set to be broadcasted …
Saudi Arabia’s sporting presence strengthens
Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved …
PepsiCo and Roshn Saudi League collaborate to increase fan base
The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its …
Record-breaking AFCON tournament indicates a bright future
Africa Cup of Nations (AFCON) has been a roaring success that has symbolised the bright future of the world game …
PSG confirms it is seeking to leave Parc des Princes
Paris Saint-Germain’s President Nasser Al Khelaifi has confirmed that the club will try to leave the Parc des Princes stadium …
Al Nassr and Adidas sign multi-year kit deal
Al-Nassr have confirmed iconic sports brand Adidas as their new kit sponsor as they sign a three-year deal with the …
AFC Asian Cup Qatar 2023 achieves global broadcast appeal
The AFC Asian Cup Qatar 2023 successfully managed to cover the Group Stage matches with almost 60 media partners and …
Enilive replaces TIM as Serie A title sponsor until end of 2026-27 season
Enilive, the sustainable energy subsidiary of Italian energy company Eni, has secured title sponsorship rights to Italian men’s football’s top-tier …
Zondacrypto becomes Juventus’ Crypto Exchange Partner
Juventus unveiled Zondaycrypto as their new sleeve sponsor and to be the club’s Official Crypto Exchange Partner. The Zondacrypto logo …
Telefonica re-purchases LaLiga domestic broadcast rights in substantial deal
LaLiga confirmed that Telefonica take domestic LaLiga rights commitment back to the end of 2026-27. Telefonica will pay €1.29 billion …
Western United providing opportunities for Victoria University students
Western United and Victoria University (VU) are continuing their association for a further two years, in a win for students …
AFC announce Pepperstone collaboration amidst massive Asian Cup tournament
The Asian Football Confederation (AFC) has welcomed Pepperstone as Official Regional Partner for the ongoing Asian Cup tournament in Qatar. …
Western United working with Lifeline Western Melbourne to battle mental health in the local community
Western United announced Lifeline Western Melbourne as the Club’s Charity Partner for the 2023/24 season in a bid to tackle …
Northern NSW Football launch Strategic Plan for 2024-26
Northern NSW Football (NNSWF) released their 2024 to 2026 Strategic Plan which focuses on collaboration and a shared vision for …
Sydney FC women’s team breaking notable records
Sydney FC Women’s team have broken the record for Liberty A-League Pass and regular memberships in a single season following …
Real Sociedad plan stadium expansion
Real Sociedad has revealed intentions to extend their Reale Arena, which would strengthen its position as one of the sites …
Wrexham AFC gets temporary stand at 80% capacity
Wrexham AFC has got the green light for its new temporary stand, which will open at 80% capacity. The League …
Kellogg’s fuels Manchester City in a multi-year partnership
Manchester City joined forces with Kellogg’s in a multi-year deal, under which one of the UK’s most popular cereal brands …
Saudi Pro League makes community impact with MEDGULF partnership
The Saudi Pro League is affiliating with health insurance provider, MEDGULF, as it continues to expand its footballing vision on …
Real Madrid and Saudi Arabia Investment Bank putting customers first
Real Madrid is connecting with Saudi Arabia Investment Bank (SAIB) with a sponsorship to drive value to both organisations. The …
FC Barcelona reach Latin American fans with Rappi
FC Barcelona added Latin American home-delivery service Rappi to its existing group of partners, in what is being described as …
Brisbane Roar look to boost fanbase communications through Trippant
Brisbane Roar has chosen global communications consultants, Trippant, to support its continued growth off the field. Brisbane Roar’s deal with …
Liverpool FC and Carlsberg extend with record-breaking deal
Carlsberg and Liverpool FC have renewed their long-standing collaboration for another 10 years. The signing of this agreement extends the …
CommBank and Football Australia taking support of women’s football to new heights
CommBank and Football Australia are extending their fruitful partnership in the form of a new community fund that aims to …
Brisbane Roar and Australian Teqball Federation to elevate sport awareness
Brisbane Roar are partnering up with the Australian Teqball Federation (ATF) to help grow the sport both locally and nationally. …
Jubilation for New York City FC as stadium plans are approved
New York City Football Club (NYCFC) can begin construction of their brand new stadium after plans for an historic redevelopment …
Argentine Football Association connecting with SmartSoft Gaming in digital sponsorship
The Argentine Football Association (AFA) has entered into its first European-only digital sponsorship with SmartSoft Gaming, in a deal that …
Stoke City FC’s state-of-the-art Fan Zone on track for 2024/25 launch
Stoke City Football Club has shared plans on constructing a brand-new fan zone outside its home ground of bet365 Stadium. …
Avondale FC and LALIGA collaborate to focus on football excellence
Avondale Football Group (AFG) and LALIGA have made their arrangements official through a Memorandum of Understanding (MOU) to enhance the …
Serie A to stay on DAZN and Sky screens to 2029
DAZN and Sky will retain the rights to broadcast live Serie A matches in Italy for the next five seasons …
Strategic Plan 2023-2026 launched by Football West
Football West recently announced the launch of their 2023-2026 Strategic Plan, a documentation affiliated with Football Australia’s One Football Strategy …
Nike Pacific Brand Director Nick Atkinson: “We have so much equity and history to elevate women’s sport”
Before becoming Brand Director of Nike Pacific – an organisation he’s been part of since 2015 – Nick Atkinson knew …
Indigenous Football Week highlights the impacts of John Moriarty Football
Indigenous Football Week (IFW) 2023 was celebrated October 30 to November 5, recognising the impacts of Indigenous football program John …
Melbourne Victory joins up with KICK to promote Esports
Melbourne Victory has confirmed the addition of KICK as the new Official Esports Partner for the 2023/24 season. KICK.com will …
Melbourne Victory signs with Subaru Melbourne in Official Automotive Partner deal
Melbourne Victory has announced that Subaru Melbourne Group will become the Club’s Official Automotive Partner for the next two seasons. …
A-Leagues Independent Chairman Stephen Conroy on how the APL will evolve post-World Cup
For Stephen Conroy and the Australian Professional Leagues (APL), it has been a time of significant change. In his new …
KordaMentha Partner Scott Langdon on why the Newcastle Jets need long-term investment
The sale of Newcastle Jets has been announced by the club’s Executive Chairman Shane Mattiske, where they have appointed professional …
SBS secure exclusive broadcast rights to the 2026 FIFA Men’s World Cup
SBS have announced that they will exclusively broadcast the 2026 FIFA World Cup to Australian audiences, making the broadcaster the …
Football Australia confirms SBS as broadcasters for the 2023 IFCPF Asia-Oceania Championships
Football Australia has recently announced that SBS will be broadcasting the 2023 IFCPF Asia-Oceania Championships. SBS will deliver unrivalled coverage …
Oxford United present more designs for proposed new stadium
Oxford United has released revised designs and fresh photos of the proposed stadium that the club intends to call home …
Inter Miami CF to make its first-ever international trip to China in November
Inter Miami CF has announced that it will commence its first-ever overseas tour to China in November, trying to broaden …
Canberra United welcomes not-for-profit Gift of Life with important cause in mind
Canberra United has welcomed Gift of Life as its back of shorts partner for the 2023/24 Liberty A-League season. Gift …
U.S. Soccer and Ticketmaster to streamline the match day experience
U.S. Soccer have recently announced a strategic partnership with Ticketmaster to become the Federation’s official ticketing partner for the next …
Sydney FC announce significant five-year deal with Macquarie University
Sydney FC have announced a huge five-year deal with Macquarie University to become the Sky Blue’s principal partner. The deal …
Gary Cole: Still striking the target
There are very few people in Australian football who have left their mark on so many facets of the game …
Central Coast Mariners land AirAsia as the major partner for 2023/24 AFC Cup campaign
The Central Coast Mariners have announced that AirAsia have signed on as a major partner for the club’s historic AFC …
Record Optus Sport statistics backed up by immediate A-League Women support
Following the memorable FIFA Women’s World Cup 2023, supporters have already started to show that crowd and viewing numbers won’t …
AAMI Park to implement facial recognition technology to improve match day safety
Melbourne Victory have announced that AAMI Park will be implementing facial recognition technology as part of its security monitoring and …
Manchester United publishes Fan Engagement Plan
Manchester United has published its Fan Engagement Plan for the 2023/24 season. The document’s publication is a requirement for all …
Central Coast Mariners choose Erina Fair to connect with local community
Central Coast Mariners have announced a new partnership with local shopping centre Erina Fair for the upcoming 2023/24 A-Leagues season. …
Bitburger and football the perfect pair for UEFA Euro 2024
German beer titan Bitburger has been announced as the official beer of the UEFA Euro 2024. The beer will be …
Perth Glory set for a clean sheet with Uniting Global
Perth Glory has announced an exciting new partnership with leading cleaning company Uniting Global. Uniting Global is a Western Australia …
Cluey Learning announced as Football Victoria’s official tutoring and education partner
Football Victoria has announced a significant education deal with Cluey Learning. Cluey Learning is a Sydney-based tutoring service that specialises …
Brisbane Roar lock in strategic partnership with Club SOTA
Brisbane Roar have announced their strategic partnership with Club SOTA as a silver sponsor for the upcoming 2023/24 Isuzu UTE …
Everton agree to 777 Partners takeover amidst seasons of turmoil
Everton have agreed on a deal with 777 Partners, as the U.S. private equity firm is looking to taking over …
Macarthur FC set for huge membership boost thanks to deal with Cabra-Vale Diggers
Macarthur FC has announced a significant deal that will see its membership grow by 60,000. The deal with community association …
Wellington Phoenix to be in tip-top shape with Anytime Fitness
Wellington Phoenix has announced an exciting partnership with global fitness chain Anytime Fitness. The deal will grant the entire club …
Arsenal in global partnership with Good Is Dirt
Arsenal confirmed a new global partnership with Unilever’s Good Is Dirt laundry brand, that will see them become the Gunners’ …
Sustainable fan engagement made possible by Energy Floors
As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon …
Bundesliga International extends Sony Pictures India deal
Bundesliga International has agreed to a three-year deal with Sony Pictures Networks India (SPN) for the exclusive media rights to …
Major League Soccer backed by popular energy drink
Major League Soccer (MLS) has sealed a multi-year partnership deal with popular energy drink CELSIUS. Although the brand is not …
AS Monaco enlist help from 6686 Sport to grow in Asian market
AS Monaco have announced a deal with leading sports and entertainment brand, 6686 Sport, which becomes the Club’s official regional …
Everton FC add streaming platform KICK as shirt sleeve sponsor
Everton has partnered up with new, innovative online streaming platform KICK who became their new sleeve sponsor for the 2023/24 …
Bundesliga International welcomes Minute Media as official content partner for North American audience
Bundesliga International has announced that they will be collaborating with leading digital content specialists Minute Media to provide more German …
Perth Glory on the move with Dream Car Rental deal
Perth Glory have announced a new three-year partnership with brand new Western Australian based and owned vehicle rental company, Dream …
Liverpool FC puts community health first with Peloton deal
Liverpool FC has announced a unique multi-year digital fitness partnership with Peloton. This deal is the first of its kind …
SPFL turns attention to Japan and South Korea market in broadcast extension
The Scottish Professional Football League (SPFL) announced they have signed multi-year extensions to its broadcast agreements with the BBC and …
Arsenal FC and Cadbury’s relationship grows sweeter
Cadbury has continued their partnership with London juggernauts Arsenal FC, as the official snack partner for the club. The partnership, …
Polish Ekstraklasa backed by Stihl to support the league
Stihl has announced that they will be renewing their agreement with the Polish Ekstraklasa to continue for a fifth straight …
Sydney FC break women’s membership record two months before new season
Sydney FC have announced that they have broken the club’s A-League Women’s Membership record two months ahead of the start …
Football Australia acknowledges successful FIFA Women’s World Cup to date as records are broken
Last Thursday, Football Australia honoured the end of an extraordinary group stage of the FIFA Women’s World Cup Australia and …
PSV launch partner programme through Eleven Sports Media
UK sports technology and marketing company Eleven Sports Media has made its first move into mainland Europe by agreeing to …
Matildas dominate in attendance and TV ratings across Seven Network
Last night, the Matildas’ enthralling opener against the Republic of Ireland in the FIFA Women’s World Cup saw a record …
Matildas football fan suite in Sydney a world first
Destination NSW and The Star Sydney have created the world’s first-ever CommBank Matildas Fan Suite, with the partnership providing another …
EFL and Smart Energy GB extend collaboration to benefit fans
The English Football League (EFL) and Smart Energy GB have extended their partnership for an additional two years. This collaboration …
Sydney Harbour Bridge transformed into Festival of Football for FIFA Women’s World Cup
With just over two weeks remaining until the FIFA Women’s World Cup Australia and New Zealand 2023, the iconic Sydney …
Major League Soccer and The Home Depot building the game together
The Home Depot, a renowned retailer of home improvement products, and Major League Soccer (MLS) recently announced the extension of …
Preston North End bring in Sodexo Live! to improve catering and matchday experience
English Championship football club Preston North End has appointed Sodexo Live! division of catering and facilities management provider Sodexo as …
Central Coast Mariners re-commit with MATE in major sponsorship
The Central Coast Mariners confirmed that they have extended their relationship with MATE, who will remain as a major sponsor …
Sydney FC ink three-year extension with sportswear giant Under Armour
Sydney FC has agreed a new three season extension on their current partnership with Under Armour which will continue the …
Melbourne Victory renew with MATE through 2023/24 to continue success on and off the field
Melbourne Victory shirt sponsor MATE has renewed their successful partnership with the A-League Women’s side for a third season in …
TDCOMM and Druid Software partner up to deliver Israel’s ultra-modern 5G stadium experience
Ranking first as a Private Network solutions company in Israel, TDCOMM has collaborated with Druid Software specialising in a core …
Fortuna Düsseldorf’s ambitious ‘Fortuna For All’ project allows free admission
Fortuna Düsseldorf, a well-known German football club, recently unveiled their ambitious ‘Fortuna For All’ project. This remarkable initiative aims to …
Newcastle Permanent and Northern NSW Football preserve partnership for 16th year
Northern NSW Football and Newcastle Permanent have announced their prolonged partnership will continue, with the streak now at 16 years. …
Sydney Harbour Bridge to hold festival of football for the FIFA Women’s World Cup
FIFA Women’s World Cup 2023 and Destination NSW have teamed up to transform Sydney’s iconic landmark on Sunday, June 25. …
Game Changer star awarded to Valentine Eleebana FC of NNSWF
Valentine Eleebana FC is the first Northern NSW Football club to gain one star and be officially recognised in the …
AC Milan and Molino Casillo celebrate Italian heritage and excellence
AC Milan, one of the world’s most iconic football clubs, recently signed a strategic partnership with Molino Casillo, a leading …
Football Victoria CEO Kimon Taliadoros on providing inclusion for the game
Football Victoria recently held their Community in Business (CIB) Kick-Off Breakfast event, with a topic of discussion being the obstacles …
TikTok and MLS unite to bring fans exclusive content
A multi-year partnership between Major League Soccer (MLS) and TikTok will aim to bring football fans closer to the action, …
A sweet new era for Manchester United and Chelsea beckons
Cadbury is continuing on with two of the biggest clubs in the English Premier League. A British multinational confectionery company …
Real Betis declares exciting international competition for stadium project
Real Betis Balompié has announced an international competition for the redevelopment project of Estadio Benito Villamarin, where construction will commence …
Scottish Football Marketing changes the game
The Scottish FA, Scottish Professional Football League (SPFL), and Scottish Women’s Premier League have united to form Scottish Football Marketing. …
Netflix collaborate with LaLiga to create a docuseries
LaLiga will be the centre of attention when Netflix produces the first sports series in Spain – currently in the …
Manchester City shares concepts for entertainment hub at Etihad Stadium
Manchester City has unveiled structural designs for an entertainment destination at their home venue of Etihad Stadium, with input from …
Banijay Iberia helps to establish LaLiga Studios
Banijay Iberia, along with one of the biggest leagues in the world, LaLiga Santander, have combined to launch LaLiga Studios, …
Chelsea and FansMall agree to regional deal in China
Premier League side Chelsea have teamed up with FansMall, China’s largest sports trading card platform – on a multi-year deal …
Cisco and St. Louis City SC are delivering world-class technology to CITYPARK
Cisco has joined Major League Soccer side St. Louis City SC as the club’s Technology Partner. In representation of their …
The Star backs Sydney FC Foundation’s “Memorable Experiences” program
In collaboration with the Sydney FC Foundation, The Star will assist in providing iconic and unforgettable moments to members, fans …
Preston Lions ambition matched with National Second Tier interest
Preston Lions have provided an update to their National Second Tier progress, following on from their expression of interest. In …
NNSWF provides more than $5 million for clubs with infrastructure funding
Northern NSW Football (NNSWF) has assisted its clubs to receive more than $1.3 million, credit to the NSW Government’s Female …
Emirates continue to back AC Milan with increased deal
Emirates will continue to be the Official Airline Partner and a Principle Partner of AC Milan in one of the …