Sydney FC break women’s membership record two months before new season

Sydney FC Liberty A-League Grand Final 2022-23

Sydney FC have announced that they have broken the club’s A-League Women’s Membership record two months ahead of the start of the Liberty A-League season.

The recent Matildas dream World Cup campaign as co-hosts will be a perfect opportunity for the A-Leagues and its clubs to use this wave of momentum with women’s football into gathering much needed support and interest for the league.

Sydney FC set themselves a target 1,000 Members for the 2023-24 Women’s season and are already well ahead of schedule surpassing their previous best.

Sydney FC have recently been using a marketing campaign, titled ‘Target 1000’ across their social channels with the sole goal  to promote and elevate women’s football by offering a unique opportunity to support and witness Australia’s best female footballers up close.

Matildas penalty shootout hero Courtnee Vine is at the centre of the posts which have been reading “Enjoying the vibe? You’ll love this” with Vine transitioning from Matildas kit to the Sky blue one.

Sydney FC Chief Executive Officer Adam Santo expressed his excitement for next season’s A-Leagues competition which will be momentous for the club.

“This is a historic moment for football in this country and I’m excited to see people are rushing out to buy their Sydney FC Memberships,” he said in a press release.

“It will be an unforgettable season for both the Men’s and the Women’s leagues off the back of the biggest female sporting event to hit our shores.

“If you enjoyed the atmosphere at the live sites or in stadiums then you can continue to experience that by buying a Sydney FC Membership.

“You don’t want to miss out as this is why football is the most popular sport in the world.

“We want to defend our dual Championship and Premiership titles and our squad is set to be backed by everyone who has gone out to buy our Memberships.  They will offer something truly special for everyone.”

Full season men’s members have access to all Sydney FC Women’s home matches during the regular season as part of their membership package.

Importantly, kids under 16 go free to all Liberty A-League matches with the Liberty A-League Pass, which should help inspire the next generation of avid football fans in the country.

This is fantastic news to hear fresh off a successful campaign, proving the immense impact this brave Matildas squad is having on Australian football.

With the A-Leagues struggling for support over recent years and fans growing more discontent with decisions made at the top, the Women’s World Cup has presented teams a perfect opportunity to build a nice foundation for the near future and this momentum cannot be wasted.

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Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.

Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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