Al Nassr and Adidas sign multi-year kit deal

Al-Nassr have confirmed iconic sports brand Adidas as their new kit sponsor as they sign a three-year deal with the German company starting from 2024/25 season.

As part of the deal, Adidas will design kits for all Al-Nassr teams including the senior men’s and women’s sides as well as the youth teams. Al-Nassr currently have a short-term deal with Nike which was set to be a temporary partnership before finding a better suitor.

Adidas are committed to investing a lot of resources in order to fast-track the growth of football in Saudi Arabia. Last year, Adidas formed a partnership with the Saudi Arabian Football Federation (SAFF), and they also took over from Nike as the official ball supplier of the SPL with that partnership beginning this month in the middle of the season.

Adidas regional manager Bilal Fares expressed excitement at this great opportunity for the brand:

“We are thrilled to announce the partnership between Adidas and Al Nassr FC, which represents two entities committed to shaping the future of football in Saudi Arabia. As Al Nassr Football Club embarks on a new chapter for the men’s and women’s teams, Adidas is honoured to provide them with cutting-edge sportswear technology,” Fares explained in an Adidas press release.

“With a comprehensive apparel agreement covering all teams and staff, we are not only outfitting a football club; we are empowering a movement. The influx of international players and the shared commitment to excellence positions this collaboration as a catalyst for elevating the sport’s status in the Kingdom and beyond.”

Al-Nassr CEO Guido Fienga highlighted the importance of growing the club to a global scale with Adidas.

“As we join forces with Adidas in this exciting partnership, the scale and resonance of Al Nassr, both adorned with the iconic Adidas three stripes, magnify the global impact we can achieve,” Fienga said in a club statement.

“This collaboration is a testament to our shared ambitions and our dedication to making Al Nassr a football powerhouse, not only in the Kingdom but on the international stage.”

The partnership highlights Adidas’ commitment to advancing football excellence in Saudi Arabia and they will now provide the big SPL club with cutting-edge sportswear technology. Al-Nassr share the same values as Adidas and by signing this deal, it represents the club’s ambition to consolidate its global positioning.

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Peter Kokotis: South Melbourne Was Never Built to Finish Second

South Melbourne football director, Peter Kokotis, has just one complaint following the club’s historic Australia Cup triumph last Saturday: that the team he has played a primary role in building may not have had due time to take it all in.

As those players – just a week on from becoming the first semi-professionals to win the national Cup – headed to Sydney for their next assignment, Kokotis took a rare moment to himself. Remaining in Melbourne, he reflected on what the achievement meant to the club he started supporting as an eight-year old in 1979, his uncle earlier a signatory to their 1959 establishment.

‘As was common with a lot of young Greek boys, our fathers were of a different generation. My father was in the hospitality industry, always working nights. So that two, three hours with him every second Sunday was gold to me. It was my time with dad,’ Kokotis told Soccerscene Unfiltered.

‘Once we dropped to the State League in 2005 some of us stayed, but a lot left or didn’t come at all, or went off to Melbourne Victory. We went from an NSL powerhouse to a club struggling to compete.

‘The last seven days [as we spoke] haven’t been normal. It’s been an incredible outpouring of emotion, gratitude from all over the community with people reaching out. It’s been really refreshing and lovely to listen to people’s stories of how it’s impacted them.’

From the gloom, South Melbourne now finds itself in its strongest position of the post-NSL era. Once a FIFA-licensed player agent, Kokotis has served as South’s general manager, a board member, and the past two seasons as senior football director – an immense task, given the relentless schedule the club is undertaking.

Off-field, they’re banging at the gates for an A-League license, a status they’ve been denied numerous times over the past 20 years. This time does feel different; with the A-League stagnating and South packing the stands on Cup final night, their top-flight exclusion looks ever-more incongruous with the broader health of the game.

While their preparedness to step up can’t just hinge on a result here or there, Kokotis is aware their on-field showings do supplement their attractiveness as a proposition – significantly.

‘We are evolving as a club, and there are many things we do outside of the senior team that are about cultural connection, the wider community. We’re not just a team that cares about trophies and silverware,’ he says.

‘But South is not a club built on coming second… and [winning] is my area. I feel the responsibility, the legacy and the history of the club, and all the success and great people that have come before us.

‘I feel obligated to maintain the machine and keep it going. This time is unique with what’s going on in the football landscape, and success now is very important.’

Catch the full chat with Peter Kokotis on Soccerscene Unfiltered: from helping Brazilian flair reach Australia and backing the unfancied Sinisa Cohadzic, to the top-down versus bottom-up growth debate, and plenty more…

Shepparton Cup – Victoria’s biggest junior football tournament – set for 2026 edition

Victoria’s largest junior football tournament is set to kick off in style as the Shepparton Cup returns for 2026. With age groups from under-sevens through to under-17s, the Shepparton Cup welcomes players of all genders and abilities as the perfect way to end the 2026 club season.

The tournament kicks off on the 23rd of October with an Olympic-style opening ceremony. The 2025 edition saw 385 teams and 4,600 players take to the pitch across both Liga and Copa Divisions. The Liga Division is for grassroots teams of all abilities who want a fun competitive experience; the Liga Division is for NPL and state league teams who will compete in a competitive carnival.

Rolando Navas, Managing Director of Sports Group Melbourne, says the tournament is not only beneficial for young players but also for the community of Shepparton.

“The Shepparton Cup is a great opportunity for families and the wider Shepparton community to embrace the regional community and provide a platform for young players to participate and experience a competitive and fun three day festival of football.”

The 2026 Shepparton Cup will be held from 23rd to 25th October 2026 at Shepparton Sports City. For more information about the Shepparton Cup, click the link here.

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