Ford Australia joins Newcastle Jets as major partner for 2026/27

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The Newcastle Jets have secured Ford Australia as a major partner for the 2026/27 season. This brings one of the country’s most established automotive brands onto the club’s A-League Men’s playing shirts.

Announced on 16 October, the partnership will see Ford Australia feature on the sleeve of the Jets’ men’s jerseys throughout the season.

The agreement connects Ford with a club that has a strong identity in the Hunter region. In addition, it provides a platform to engage with local supporters, families and the wider community through football.

Ford Australia Marketing Director Ambrose Henderson said the partnership would help the company connect with Jets fans across the region.

“Sport brings people together, and the Jets are an important part of the Hunter region,” Henderson said. “We’re looking forward to sharing that connection with the club’s fans and families – and helping them make the most of every journey, from match day to weekend adventures.”

For the Jets, the deal adds another major brand to their commercial portfolio as the club enters the 2026/27 campaign. Executive Chairman Maurice Bisetto welcomed Ford’s involvement.

“It is fantastic to have a partner on jump on board with enormous calibre such as Ford Australia,” Bisetto said.

The partnership also provides Ford with a connection to a growing football audience following a hugely successful 2025/26 season through a club whose reach extends beyond matchday, creating opportunities to engage with supporters through the season.

Financial terms and the duration of the agreement beyond the 2026/27 season were not disclosed.

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A-Leagues partners with Champion Data to enhance broadcast experience

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Image Credit: Shutterstock

The Australian Professional Leagues (APL) has appointed Champion Data as its official broadcast graphics partner in a three-season agreement designed to enhance coverage of the Isuzu UTE A-League Men and Ninja A-League Women. The partnership will introduce Champion Data’s live graphics technology across broadcasts on Network 10 and Paramount+, delivering real-time statistics, scores and visual insights to help fans follow the action.

Champion Data will use its proprietary GGi platform to connect match data with broadcast graphics and production workflows. The system will support the delivery of clear, engaging information throughout matches, giving viewers greater insight into key moments and performances. The agreement also strengthens the APL’s commitment to improving the broadcast presentation of women’s football. Champion Data will bring the Ninja A-League Women’s production standards into alignment with the men’s competition, supporting a more consistent viewing experience across both leagues.

The APL expects the partnership to enrich its broadcast offering as audiences seek deeper insights and more engaging ways to follow Australian football. The new graphics package will help viewers understand match developments, track statistics and connect with the stories unfolding on the pitch. Champion Data will manage technical delivery, train broadcast operators and provide live matchday support throughout the agreement. This end-to-end approach will help production teams deliver accurate information and consistent graphics across both competitions.

The partnership builds on Champion Data’s experience in sports data collection, analytics and broadcast technology. They currently provide statistics for the AFL, V8 Supercars and Tennis Australia alongside many others. By integrating live match information with on-screen graphics, the company will help bring the tactical detail and drama of A-Leagues football to television and streaming audiences.

As the APL continues to develop its broadcast product across television and digital platforms. The partnership positions Champion Data as a key technology provider for the next three seasons. The collaboration will combine data expertise and broadcast innovation to improve how fans experience Australian football, bringing greater clarity, context and insight to every match.

South Melbourne signs New Balance teamwear deal after Australia Cup triumph

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South Melbourne FC has secured a two-season teamwear partnership with New Balance and Australian elite teamwear partner Belgravia Apparel, strengthening the club’s commercial portfolio as their Australian Championship title defence begins.

The agreement will see New Balance supply high-performance apparel for South Melbourne’s players and staff, both on and off the field, beginning with the club’s Australian Championship campaign.

The deal follows South Melbourne’s historic Australia Cup triumph and comes as the club looks to build on its increased national profile while pursuing another title.

South Melbourne head of operations George Kouroumalis said the partnership reflected the club’s ambitions and offered an opportunity to strengthen its identity beyond matchdays.

‘We are incredibly proud to partner with Belgravia Apparel for the next two seasons. Having New Balance, an elite brand with strong global presence associated with South Melbourne, reflects the ambition of our club and the opportunities ahead,’ said Kouroumalis.

Belgravia Apparel CEO Brian Waldron said the company was pleased to bring its football experience to the partnership, pointing to its relationships with clubs across Australia and New Zealand.

For South Melbourne, the deal puts a globally recognised sportswear brand behind the club at a time when its Australia Cup win has brought it greater national attention.

The agreement also connects South Melbourne to a broader teamwear network. Belgravia Apparel and New Balance began their strategic alliance in 2020, supplying performance apparel to sporting organisations across the region.

The club said its new home kit would be launched the following week, giving supporters their first look at the partnership in action.

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