Netflix collaborate with LaLiga to create a docuseries

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LaLiga & Netflix
Image credit: FGordilloM via Stutterstock

LaLiga will be the centre of attention when Netflix produces the first sports series in Spain – currently in the phase of pre-production – as the streaming media company will focus on the 2023-2024 domestic competition which will launch worldwide next year.

The world’s leading streaming service has a growing list of sports programming such as Formula 1: Drive to Survive and Break Point. The LaLiga series will take an insight look at everything that occurs in the Professional Football League for the kind of scenes that fans wouldn’t normally see and know about, as well as the more personal narratives of one of the most watched leagues in the world.

Executive Director of LaLiga Oscar Mayo said via press release:

“For LaLiga, to be the star of Netflix’s first sports series in Spain is a unique opportunity to take our football beyond the fans, to share with the world the excitement of the sport we love, and the chance for all our fans to see LaLiga from a totally different angle.”

Netflix Director Alvaro Diaz added via press release:

“At Netflix, we have always been committed to bringing must-watch series and films to our members around the world, we are very proud and excited to share this project with LaLiga, which is an unprecedented opportunity to experience the excitement of one of the most exciting sporting competitions on the planet first-hand.”

With LaLiga also linking up with Banijay Iberia to launch LaLiga Studios, a newly discovered sports-related content production company, it will only further advance the exposure of the competition.

LaLiga Studios will be putting together audio-visual content for LaLiga, clubs, sponsors as well as broadcasters teaming up with international platforms and also with brands in the development, production, and distribution of entertainment, documentary, fiction and animation content.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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