Emirates continue to back AC Milan with increased deal

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Image credit: AC Milan & Emirates

Emirates will continue to be the Official Airline Partner and a Principle Partner of AC Milan in one of the most recognisable and respected partnerships in the world of football that has successfully lasted for over 15 years.

The renowned logo of Emirates “Fly Better” will proceed to be a famed feature on the senior’s men’s team of AC Milan jerseys across the club’s season fixtures, the branding of the popular airline will also be visible on youth jerseys covering all national and international AC Milan Academies around the globe with the priority being to spread the positive values of football through the initiatives of the Club’s Academies.

In a collaboration that began in September of 2007, it continues to go from strength to strength.

AC Milan’s collaboration with the Emirates emphasises the commitments of the club to boost its physical existence in the Middle East, the particular region is a major focus area for the Rossoneri in a part of the world where football remains the most popular and played sport which the club has a support of over 2.5 million loyal fans.

AC Milan has a master plan to open a new office in Dubai, which it will serve as a site for the club to further enhance its commercial and communication strategy in the region.

President of the Emirates Airline Sir Tim Clark said via press release:

“We’ve been a committed supporter of the club for over 15 years, and as we enter the next phase of our relationship, we’re working closely with AC Milan on innovative opportunities to showcase the best of each of our brands. Our partnership with the club also complements the deep investments we have made in Italy over the last three decades, as part of our ongoing commitment to support our customers, and the businesses and communities we serve across our four Italian gateways.”

Chief Revenue Officer of AC Milan Casper Stylsvig added via press release:

“Much like Emirates, AC Milan is committed to strengthening our bond with our global audience and continuing to do so alongside a brand that is capable of connecting the world from its global centre in Dubai makes us all very proud. With this new deal, AC Milan and Emirates will be side by side for almost two decades, a testament to the strength and depth of our unique relationship.”

Emirates boasts numerous partnerships around the world, including Arsenal FC, Olympique Lyonnais, Real Madrid FC, Hamburger SV, Olympiacos FC, S.L Benfica, The Emirates FA Cup, and the Asian Football Confederation.

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Bordeaux face uncertain future after American investor withdrawal

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Girondins de Bordeaux face their biggest crisis yet after their exclusion from France’s national competitions was upheld and proposed investor Park Bench walked away from a takeover. The club is on the brink of liquidation after poor financial management and failed ownership takeovers. The Paris Administrative Court rejected Bordeaux’s appeal in August. The court backed the decision that prevents the club from playing in national competitions for the 2026-27 season. Bordeaux will therefore this season remain in Régional 1, the sixth tier of French football.

The ruling followed a financial dispute with French football’s financial regulator, the DNCG. Bordeaux had presented additional financial guarantees after its previous hearing. The court ruled that those commitments could not be considered as part of that procedure.

The decision has now had a major impact on the club’s ownership plans. Park Bench, the US investment group working with Sparta Capital, has withdrawn from its proposed takeover. The group said its offer depended on Bordeaux remaining in the national championships. With that condition no longer possible, Park Bench decided not to proceed.

The withdrawal leaves Bordeaux in a difficult position. The club had hoped new investment would provide financial stability and help rebuild its sporting operation. Instead, the failure of the takeover leaves the future of the six-time French champions uncertain. Bordeaux has already endured several years of financial problems. The club lost its professional status in 2024 after bankruptcy proceedings and a previous administrative relegation. It then rebuilt its senior team in the second and third tiers of French football.

The latest exclusion represents another major setback. Bordeaux now needs to find a way to keep the club operating outside the national leagues. That means securing funding, meeting its financial obligations and establishing a sustainable ownership structure. The threat of judicial liquidation now hangs over the club.

In a statement issued in late August, Bordeaux said it would explore every remaining legal option after the administrative court ruling. But with Park Bench no longer backing the proposed takeover, the club has fewer options available.

The next priority will be survival. Bordeaux must find new financial backing or another solution to protect the club from liquidation. For one of France’s most historic and successful clubs, the immediate target is no longer a return to Ligue 1. It is simply making sure there is a club left to climb back.

Liverpool announces Turkish Airlines as new main club partner

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Liverpool new stand

Liverpool FC has announced Turkish Airlines as its new Main Club Partner and front-of-shirt sponsor from the start of the 2027/28 season.

This announcement brings an end to the club’s 17-year relationship with Standard Chartered as its principal shirt sponsor.

The five-year agreement will see Turkish Airlines feature on the front of the men’s, women’s and academy team shirts from June 2027. Standard Chartered will still remain involved with the club as a Global Partner.

Financial terms have not been disclosed by Liverpool, although reports suggest the deal is worth more than $563 million across its duration, making it one of the most valuable shirt sponsorship agreements in Premier League history.

The partnership further strengthens Liverpool’s commercial portfolio at a time when leading clubs are continuing to secure record sponsorship revenues.

The agreement also reflects Turkish Airlines’ growing investment in world football, with the company already an official partner of the UEFA Champions League and sponsor of several clubs and the Turkish national team.

For Liverpool, the sponsorship represents more than a change of partners. It is only the third front-of-shirt sponsor the club has had in the Premier League era, following long-term partnerships with Carlsberg and Standard Chartered.

The move continues the club’s strategy of securing long-term commercial relationships with globally recognised brands while expanding its international reach.

The announcement comes as Liverpool continues to post record commercial revenues and reinforces the increasing value of elite football sponsorship.

With the front-of-shirt sponsor remaining one of the most sought-after assets in world sport, the agreement highlights the continued demand from multinational brands seeking exposure through football’s global audience.

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