Prime Vision launches in UK with Video Game Style Coverage

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Amazon Prime Video is giving UEFA Champions League viewers a new immersive experience, with match coverage now taking inspiration from video games. 

Prime Vision offered a new broadcast service in the UK this week, debuting during Tottenham’s clash with Villarreal on Wednesday morning.

The innovative coverage introduces on-screen datapoints that display live information about players as they appear, offering fans a deeper look at individual performance in real time.

The data included player’s name, running speed, the distance of their pass, and even the passing options they have during play. The coverage ran alongside traditional game coverage. 

Alex Green, the managing director of Prime Video Sport International spoke about the exciting new innovation in their Champions League broadcasts.

“[The type of coverage] will raise the bar for football fans and offer something meaningfully different.” Green said in a press release.

“Its not just innovations, its streaming quality, its the low latency. I think what we can say is that we have truly established ourselves as one of the leading sports broadcasters across the world.” 

The new approach to game coverage has been brought in from the US, as Prime Vision has operated successfully for NFL gameday coverage for the past three years. This type of coverage can somewhat recreate the experience of watching an analysis of the match, however this style would mean it would be in real time.

Prime Vision game coverage has been a huge success in the US, with Prime Vision winning an Emmy for ‘outstanding interactive experience’ in 2023.  

Andrew Hornett, the European director of live sports for Prime Video believes that the innovation showed that Amazon was aiming to ‘innovate with purpose’.

“Gaming has had an influence and [Prime Vision] has been developed by gamers.” Hornett said. 

The new approach appears to be an exciting change to traditional broadcast coverage, and with already successful results in the US, the UK will likely jump on board with Prime Vision as well. 

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Active Club Program offers South Australian football clubs a funding boost

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South Australian football clubs can tap into another round of government support, with the Active Club Program offering grants of up to $3,000 to help clubs improve participation and strengthen their local communities. The Office for Recreation, Sport and Racing (ORSR) opened its new round of funding on the 28th of August. Clubs have until midday on Wednesday, 14 October 2026 to apply.

The grassroots benefits

The South Australian Government has allocated $1.448 million to the round. Clubs with fewer than 100 members can receive $1,500. Clubs with 100 or more members can receive $3,000. The program targets grassroots sport, including football. It helps clubs purchase equipment and resources that make participation easier and more affordable.

Football clubs can use the funding for sporting equipment, uniforms and protective gear. They can also fund playing venue maintenance equipment, professional development, medical equipment and training. The program also supports projects that improve inclusion. Clubs can use grants for positive health initiatives and hardship subsidies. These measures can help remove barriers that stop people from playing sport.

That focus creates opportunities for football clubs to support more women and girls. It can also help clubs create more welcoming environments for players of different ages and backgrounds. Water and energy efficiency also form part of the program. Clubs can fund eligible initiatives that reduce water use or improve energy efficiency. That could prove particularly valuable for football clubs managing local playing venues and facilities. The program also allows minor club infrastructure upgrades and technology that directly supports participation or club sustainability.

Who is eligible?

To qualify, a club must operate as a not-for-profit sport or active recreation organisation in South Australia. It must have at least 20 members and have operated for at least 12 months.

ORSR will also consider a club’s participation profile when assessing applications. The assessment looks at female and male junior and senior participation, alongside factors such as the club’s affiliation and when it last received Active Club Program funding.

How to apply

The funding can make a direct difference at grassroots level. In the previous round, 558 South Australian clubs shared more than $1.4 million. The government says the investment helped clubs meet essential costs while supporting participation and inclusion.

For football, that support can stretch beyond the playing field. Stronger clubs create more opportunities for players, coaches and volunteers. They also provide places where people can build connections and stay active. Applications for Round 56 will be screened in November, assessed in December, with clubs notified in January 2027.

To learn more about the South Australian Active Club Program, visit their website.

AI-powered camera system makes Supercup debut in live football production

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AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich.

The system, supplied by Broadcast Solutions, combined Studio Automated’s AI camera automation platform with an Egripment HotHead 3 remote head during the fixture at Signal Iduna Park on 22 August. The Bundesliga and host broadcaster Sportcast have regularly used the season-opening match as a testing ground for new technologies.

Rather than simply tracking the ball or individual players, Studio Automated’s technology analyses the wider match scene and uses broadcast production principles to determine framing and camera movements.

The system was used to operate a camera positioned on the stadium’s main camera gantry. As a result, the footage was available as part of the international tactical production.

The deployment is significant because it demonstrates how AI camera operation can move from trade-show demonstrations into live professional broadcast environments. The companies first showcased the integrated technology at SportsInnovation earlier this year.

The system operates on standard on-premises hardware and does not require cloud connectivity or a calibration process. Its low-latency operation also allows the remote head to respond in a way designed to replicate the movement of a conventional manually operated camera.

Importantly, the technology does not replace the wider production team. The automated camera operates as another source within a multi-camera environment. In this setup, the production team retains control over which images make it to air. This positions AI as a tool for expanding production capabilities rather than removing the role of existing broadcast teams.

For broadcasters and production companies, the potential extends beyond major Bundesliga fixtures. Automated camera positions could help reduce the operational requirements associated with remote and lower-cost productions. At the same time, they can maintain a higher standard of coverage.

Broadcast Solutions will continue showcasing the technology with Studio Automated and Egripment at IBC 2026 in Amsterdam. At this event, the companies will demonstrate integrated workflows for sports production.

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