Amazon Prime Video is giving UEFA Champions League viewers a new immersive experience, with match coverage now taking inspiration from video games.
Prime Vision offered a new broadcast service in the UK this week, debuting during Tottenham’s clash with Villarreal on Wednesday morning.
The innovative coverage introduces on-screen datapoints that display live information about players as they appear, offering fans a deeper look at individual performance in real time.
The data included player’s name, running speed, the distance of their pass, and even the passing options they have during play. The coverage ran alongside traditional game coverage.
Alex Green, the managing director of Prime Video Sport International spoke about the exciting new innovation in their Champions League broadcasts.
“[The type of coverage] will raise the bar for football fans and offer something meaningfully different.” Green said in a press release.
“Its not just innovations, its streaming quality, its the low latency. I think what we can say is that we have truly established ourselves as one of the leading sports broadcasters across the world.”
The new approach to game coverage has been brought in from the US, as Prime Vision has operated successfully for NFL gameday coverage for the past three years. This type of coverage can somewhat recreate the experience of watching an analysis of the match, however this style would mean it would be in real time.
Prime Vision game coverage has been a huge success in the US, with Prime Vision winning an Emmy for ‘outstanding interactive experience’ in 2023.
Andrew Hornett, the European director of live sports for Prime Video believes that the innovation showed that Amazon was aiming to ‘innovate with purpose’.
“Gaming has had an influence and [Prime Vision] has been developed by gamers.” Hornett said.
The new approach appears to be an exciting change to traditional broadcast coverage, and with already successful results in the US, the UK will likely jump on board with Prime Vision as well.
