Arsenal Secures Exciting New Deal with Paramount+

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Arsenal FC has unveiled a global partnership with Paramount+, drawing the major streaming service further into top-tier football as the race for fan engagement intensifies across sport and entertainment.

The deal makes Paramount+ an Official Partner of the club, embedding the platform’s branding and content across Arsenal’s matchday experience and digital channels throughout the 2025/26 campaign.

The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.

The collaboration will see Paramount+ integrated throughout matchdays, including in-stadium branding, big-screen presence, programme features and themed activations at both men’s and women’s games. The platform will also be showcased across select retail and digital fan-experience channels.

Executive Vice President and International General Manager of Paramount+, Marco Nobili emphasised the shared global reach and enthusiasm behind the collaboration.

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” he said via Official Club media release.

Arsenal’s Chief Commercial Officer, Juliet Slot underscored how the strategic collaboration enhances the club’s commercial strength and fan experience.

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies,” she said via Official Club media release.

Paramount+ will tap into Arsenal’s strong social media presence, especially on TikTok, YouTube, and Instagram to share content aligned with key releases during the 2025/26 season. The initial activation, centred on the new season of Landman, will showcase first-team players alongside influencer Sharky, Eberechi Eze, William Saliba, and Gabriel Martinelli.

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Como 1907 and Connectome unite to enhance cognitive analysis

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Last month, the Lombardy-based club announced the start of a new partnership with Connectome, a neurotechnology company now looking to apply their work to Serie A’s most exciting project.

Cognitive and physical performance

Through this innovative alliance at the heart of a rapidly rising football project, players will benefit from enhanced study and understanding of their own cognitive performance.

Repeated brain measurements will allow staff to analyse how players respond to different playing scenarios – from the training pitch to matchday.

“We already measure the physical and tactical aspects of performance at a very high level,” explained Como 1907 CTO, Mo Dabbah, via Connectome’s official website.

“The real opportunity now is in better understanding cognitive load and decision-making over time.”

Furthermore, Dabbah continued to highlight that cognitive analysis is essential to achieving high levels of performance in sport.

“Brain health isn’t a ‘nice to have’, it’s fundamental to how players develop, adapt, and perform and it’s an area we’re excited to explore more deeply.”

 

Transferring data to development

Connectome’s work helps athletes and organisations competing at high levels of sport, ensuring recovery, duty of care and preparation are all at the forefront of operations.

Moreover, through a longitudinal approach to collecting data, Connectome strives to create unique, individual profiles for each athlete. Thus, changes or variations are judged against each individual’s baseline, not group averages or one-off tests.

But beyond the technological innovation, is the genuine intent and vision to maximise player performance at Como 1907.

Como 1907 is a club leading by example not just in Italy, but across Europe for unique business models, commercial growth and strategic partnerships. An alliance with Connectome is yet more proof that the club thinks not just about the 90 minutes on the pitch, but the hours spent on long-term player recovery and development.

Both parties align perfectly in values and vision. Player wellbeing, team growth, and technological advancement are the foundations of this partnership.

Como 1907 is a club pushing the future into today’s football landscape, making Connectome a natural partner to bring that vision to life.

Football West hosts Papua Football Academy as Asian ties deepen

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Football West has hosted members of the Papua Football Academy from Indonesia on an eleven-day exchange visit to Perth, marking a significant step in the governing body’s Asian Engagement Strategy and demonstrating football’s capacity to build meaningful cross-cultural relationships across the region.

Supported by the WA Government, the visit brought 60 players aged 13 to 15 from across Papua province to train alongside Football West Academy players and local clubs, including Perth Azzurri and Perth Glory. The group also attended A-League and New Balance NPL WA matches, toured Optus Stadium, visited the WA Institute of Sport, ECU Joondalup and John Curtin College of Arts, and met with the Indonesian Consulate General in Perth.

“Football West is committed to leading football diplomacy in the region, and this program is a great example of football’s power to connect people, build relationships and create genuine pathways,” said Football West Asian Engagement Advisor Robbie Gaspar. “It’s all about the people-to-people connections”.

 

Leading initiatives

Established in 2022 through a partnership between PT Freeport Indonesia and the Football Association of Indonesia, the Papua Football Academy provides high-performance training, education and welfare support for talented young players from one of Indonesia’s most geographically remote provinces. The program has quickly become one of Indonesia’s leading youth development initiatives, with ambitions to build international connections through training camps, matches and partnerships.

Papua Football Academy Director Wolfgang Pikal said the visit had provided his players and coaches with a standard of facilities and competition exposure unavailable at home. “We have nothing like this in Papua,” he said. “It has allowed the coaches to learn something new and for the kids to measure themselves against young players in Perth.”

Pikal flagged hopes of placing two or three players in Perth competitions in the future as the partnership develops.

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