Football Victoria Teams Up with New Balance and Belgravia Apparel

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Image credit: Football Victoria

Football Victoria (FV) has confirmed a four-year collaboration with global athletic brand New Balance, with Belgravia Apparel joining as FV’s Official Technical Apparel Partner.

Since 1906, New Balance has been an independent brand known for inspiring individuals through sport and quality craftsmanship, while driving positive change globally.

Under the new collaboration, New Balance will provide uniforms and playing kits for FV’s staff, Academy programs, and representative teams starting in 2026.

Belgravia Apparel, New Balance’s elite teamwear partner in Australasia, provides supporter and performance gear to a wide range of professional and amateur sporting organisations across Australia and New Zealand. Through this deal, FV Academy and State/Regional representative players will wear high-performance kits engineered for reduced drag, greater mobility, and all-90-minute comfort, featuring Quick-Dry technology.

Building on their footprint in Victorian football, New Balance will also take on naming rights for the Dockerty Cup, the state’s most historic and prestigious men’s football competition.

Football Victoria CEO, Dan Birrell highlighted the significance of the agreement and the impact it will have across the state’s football community.

“Belgravia Apparel has long supported football in Victoria and we’re excited to see our staff, Academy teams and representative squads wearing New Balance from 2026,” he said via FV media release.

“New Balance has a strong global football connection and we’re pleased to be a new chapter in that story, here in Victoria.”

New Balance Australia Regional General Manager, Dean Howard emphasised the brand’s commitment to supporting athletes at all levels.

“At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle,” he said via press release.

“In partnership with Belgravia Apparel, we are proud to partner with Football Victoria and look forward to seeing the partnership come to life over the next four years.”

New Balance will contribute to the FV community by sponsoring a $1,000 voucher for the Community Person of the Year award at the 2026 FV Gala.

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Como 1907 and Connectome unite to enhance cognitive analysis

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Image credit: Christian Bertrand / Shutterstock.com

Last month, the Lombardy-based club announced the start of a new partnership with Connectome, a neurotechnology company now looking to apply their work to Serie A’s most exciting project.

Cognitive and physical performance

Through this innovative alliance at the heart of a rapidly rising football project, players will benefit from enhanced study and understanding of their own cognitive performance.

Repeated brain measurements will allow staff to analyse how players respond to different playing scenarios – from the training pitch to matchday.

“We already measure the physical and tactical aspects of performance at a very high level,” explained Como 1907 CTO, Mo Dabbah, via Connectome’s official website.

“The real opportunity now is in better understanding cognitive load and decision-making over time.”

Furthermore, Dabbah continued to highlight that cognitive analysis is essential to achieving high levels of performance in sport.

“Brain health isn’t a ‘nice to have’, it’s fundamental to how players develop, adapt, and perform and it’s an area we’re excited to explore more deeply.”

 

Transferring data to development

Connectome’s work helps athletes and organisations competing at high levels of sport, ensuring recovery, duty of care and preparation are all at the forefront of operations.

Moreover, through a longitudinal approach to collecting data, Connectome strives to create unique, individual profiles for each athlete. Thus, changes or variations are judged against each individual’s baseline, not group averages or one-off tests.

But beyond the technological innovation, is the genuine intent and vision to maximise player performance at Como 1907.

Como 1907 is a club leading by example not just in Italy, but across Europe for unique business models, commercial growth and strategic partnerships. An alliance with Connectome is yet more proof that the club thinks not just about the 90 minutes on the pitch, but the hours spent on long-term player recovery and development.

Both parties align perfectly in values and vision. Player wellbeing, team growth, and technological advancement are the foundations of this partnership.

Como 1907 is a club pushing the future into today’s football landscape, making Connectome a natural partner to bring that vision to life.

Football West hosts Papua Football Academy as Asian ties deepen

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Image Credit: Football West

Football West has hosted members of the Papua Football Academy from Indonesia on an eleven-day exchange visit to Perth, marking a significant step in the governing body’s Asian Engagement Strategy and demonstrating football’s capacity to build meaningful cross-cultural relationships across the region.

Supported by the WA Government, the visit brought 60 players aged 13 to 15 from across Papua province to train alongside Football West Academy players and local clubs, including Perth Azzurri and Perth Glory. The group also attended A-League and New Balance NPL WA matches, toured Optus Stadium, visited the WA Institute of Sport, ECU Joondalup and John Curtin College of Arts, and met with the Indonesian Consulate General in Perth.

“Football West is committed to leading football diplomacy in the region, and this program is a great example of football’s power to connect people, build relationships and create genuine pathways,” said Football West Asian Engagement Advisor Robbie Gaspar. “It’s all about the people-to-people connections”.

 

Leading initiatives

Established in 2022 through a partnership between PT Freeport Indonesia and the Football Association of Indonesia, the Papua Football Academy provides high-performance training, education and welfare support for talented young players from one of Indonesia’s most geographically remote provinces. The program has quickly become one of Indonesia’s leading youth development initiatives, with ambitions to build international connections through training camps, matches and partnerships.

Papua Football Academy Director Wolfgang Pikal said the visit had provided his players and coaches with a standard of facilities and competition exposure unavailable at home. “We have nothing like this in Papua,” he said. “It has allowed the coaches to learn something new and for the kids to measure themselves against young players in Perth.”

Pikal flagged hopes of placing two or three players in Perth competitions in the future as the partnership develops.

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