Football Victoria Begins New Era under Unified Structure

Following an announcement made on Tuesday by Football Victoria, seven former Associations will now be brought under a new model aimed at uniting clubs across the state. 

The move comes after engaging with regional clubs and volunteers in the 2023-24 Regional Football Review, the results of which helped to form a new model aimed at improving support for clubs, streamlining administration, and making Victorian football more connected going forward.

Who Will be Affected? 

Seven regions will now be brought under the umbrella of Football Victoria, including: 

  • FV Greater Ballarat (formerly Ballarat District Soccer Association)
  • FV Greater Bendigo (formerly Bendigo Amateur Soccer League)
  • FV Gippsland (formerly Gippsland Soccer League) 
  • FV Latrobe Valley (formerly Latrobe Valley Soccer League)
  • FV Shepparton (newly formed) 
  • FV South West (formerly South West Victoria Football Association)
  • FV Sunraysia (formerly Football Federation Sunraysia)

These seven former Associations will join FV Geelong, who has been a part of the FV family since 2010. 

Why Has the New Model Been Introduced? 

By bringing the majority of clubs in Victoria under a united model, players and volunteers alike will benefit hugely from streamlined administrative support and improved pathways. 

Although these regions will now become a part of the Football Victoria banner, they will nevertheless be granted the ability to maintain their community identity. To ensure that this objective is realised effectively, Regional Advisory Panels will collaborate with Football Victoria, alongside the help of a Regional Football Team who will help to carry out a smooth transition for the regions involved in the change.

FV CEO, Dan Birrell, has expressed his excitement for the developments and the positive impact they will have on the future of Victorian football. 

“Our regions have always played a wonderful and defining role in shaping football in Victoria. We are excited to honour that legacy while working side-by-side to build the next chapter – one that strengthens connections and creates a more unified and sustainable future for football across the state,” he said via press release.

How Does the Model Align with the 2023/24 Regional Football Review?

The review aimed to analyse previous reports, the current operating model, feedback from stakeholders and best practice governance models in sports to form recommendations which would be most beneficial to the future administration, development and overall experience of Victorian football. 

The ten fundamental recommendations found within the Regional Football Review were: 

  1. Professionalising the regional development workforce 
  2. Committing to the long-term service delivery to regional football 
  3. Re-aligning resources to ensure effective administration and advocacy 
  4. Consolidating the core functions of the Associations 
  5. Protecting the assets and history of the Associations 
  6. Standardising competition delivery 
  7. Aligning disciplinary processes 
  8. Increasing youth engagement through school programs 
  9. Improving access to play, coach and referee pathways 
  10. Delivering the annual Country Championships 

Therefore, bringing the former Associations under the banner of Football Victoria is the first essential step towards a more streamlined, professionalised and unified football structure designed to distribute resources fairly across clubs in the state of Victoria. Behind the model is not only the desire to improve efficiency off the pitch, but to ensure that players, coaches and referees have a future in the long-term development of Victorian football. 

Playing for the Future

The new model represents an exciting new era for Football Victoria, as well as for fans, players and staff associated with the changes due to come into effect in 2026. Ballarat Regional Advisory Panel Chair, Lucy Brennan, has backed the move as immensely positive for the region’s footballing future. 

“As a past player and coach, I could not be more excited to help provide these opportunities for the Ballarat Football Region and look forward to the support, input and discussion to ensure we are setting our region up for success now and in the future,” she said via press release. 

As Australia looks to develop football across the country, laying secure foundations within the state for current and future participants is an important first step. With an aligned and sustainable footballing structure, fans and clubs can remain optimistic about nurturing the next generation of Victorian talent and providing accessible pathways for all to achieve their sporting ambitions.

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APL and PFA remain without agreement as bargaining tensions continue

The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Jeff Bezos consortium set for $2.7 billion Liverpool investment

Liverpool could soon welcome one of the world’s richest men into its ownership structure.

Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.

The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.

The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.

The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.

FSG set for major return

FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.

Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.

Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.

The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.

Why Bezos wants Liverpool

Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.

Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.

That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.

The deal would add to the growing American influence across English football.

Fans remain cautious

Liverpool supporters have not automatically welcomed the proposal.

The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.

Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.

For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.

But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.

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