Football Victoria Begins New Era under Unified Structure

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Image credit: Rachel Bach/By The White Line

Following an announcement made on Tuesday by Football Victoria, seven former Associations will now be brought under a new model aimed at uniting clubs across the state. 

The move comes after engaging with regional clubs and volunteers in the 2023-24 Regional Football Review, the results of which helped to form a new model aimed at improving support for clubs, streamlining administration, and making Victorian football more connected going forward.

Who Will be Affected? 

Seven regions will now be brought under the umbrella of Football Victoria, including: 

  • FV Greater Ballarat (formerly Ballarat District Soccer Association)
  • FV Greater Bendigo (formerly Bendigo Amateur Soccer League)
  • FV Gippsland (formerly Gippsland Soccer League) 
  • FV Latrobe Valley (formerly Latrobe Valley Soccer League)
  • FV Shepparton (newly formed) 
  • FV South West (formerly South West Victoria Football Association)
  • FV Sunraysia (formerly Football Federation Sunraysia)

These seven former Associations will join FV Geelong, who has been a part of the FV family since 2010. 

Why Has the New Model Been Introduced? 

By bringing the majority of clubs in Victoria under a united model, players and volunteers alike will benefit hugely from streamlined administrative support and improved pathways. 

Although these regions will now become a part of the Football Victoria banner, they will nevertheless be granted the ability to maintain their community identity. To ensure that this objective is realised effectively, Regional Advisory Panels will collaborate with Football Victoria, alongside the help of a Regional Football Team who will help to carry out a smooth transition for the regions involved in the change.

FV CEO, Dan Birrell, has expressed his excitement for the developments and the positive impact they will have on the future of Victorian football. 

“Our regions have always played a wonderful and defining role in shaping football in Victoria. We are excited to honour that legacy while working side-by-side to build the next chapter – one that strengthens connections and creates a more unified and sustainable future for football across the state,” he said via press release.

How Does the Model Align with the 2023/24 Regional Football Review?

The review aimed to analyse previous reports, the current operating model, feedback from stakeholders and best practice governance models in sports to form recommendations which would be most beneficial to the future administration, development and overall experience of Victorian football. 

The ten fundamental recommendations found within the Regional Football Review were: 

  1. Professionalising the regional development workforce 
  2. Committing to the long-term service delivery to regional football 
  3. Re-aligning resources to ensure effective administration and advocacy 
  4. Consolidating the core functions of the Associations 
  5. Protecting the assets and history of the Associations 
  6. Standardising competition delivery 
  7. Aligning disciplinary processes 
  8. Increasing youth engagement through school programs 
  9. Improving access to play, coach and referee pathways 
  10. Delivering the annual Country Championships 

Therefore, bringing the former Associations under the banner of Football Victoria is the first essential step towards a more streamlined, professionalised and unified football structure designed to distribute resources fairly across clubs in the state of Victoria. Behind the model is not only the desire to improve efficiency off the pitch, but to ensure that players, coaches and referees have a future in the long-term development of Victorian football. 

Playing for the Future

The new model represents an exciting new era for Football Victoria, as well as for fans, players and staff associated with the changes due to come into effect in 2026. Ballarat Regional Advisory Panel Chair, Lucy Brennan, has backed the move as immensely positive for the region’s footballing future. 

“As a past player and coach, I could not be more excited to help provide these opportunities for the Ballarat Football Region and look forward to the support, input and discussion to ensure we are setting our region up for success now and in the future,” she said via press release. 

As Australia looks to develop football across the country, laying secure foundations within the state for current and future participants is an important first step. With an aligned and sustainable footballing structure, fans and clubs can remain optimistic about nurturing the next generation of Victorian talent and providing accessible pathways for all to achieve their sporting ambitions.

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Adelaide United renews StudyAdelaide partnership for Asian campaign

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Image Credit: AFC

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

Arncliffe Aurora’s Riverine Park investment creates a platform for growth

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Image Credits: Arncliffe Aurora

Arncliffe Aurora Football Club has started a new chapter with the launch of Riverine Park, creating a larger platform for football, community engagement and long-term growth in Sydney’s St George region. More than 2,500 people attended the community opening on 8 August, marking the club’s first matches at its new home and showcasing a significant upgrade in its operating capacity.

Riverine Park provides two full-size natural turf football fields, modern player and community amenities, and a new clubhouse. The additional capacity responds to strong growth in Arncliffe Aurora’s football programs, particularly at junior level. The club has also highlighted a $2.5 million investment in facility upgrades. Together with its existing Arncliffe Park base, Riverine Park gives Aurora two homes and a stronger physical platform for its football operations.

More capacity allows the club to accommodate more teams, players and programs, while updated facilities can support stronger member retention and recruitment. They create more opportunities for coaching, development programs, events and community activities. The new site can also strengthen the club’s commercial proposition; a modern facility gives sponsors greater visibility and provides more opportunities to activate partnerships around football and community events. It can also help the club build relationships with schools, community organisations and football bodies. That matters as grassroots clubs increasingly operate as community hubs rather than simply sporting organisations.

Riverine Park also creates opportunities for the wider football ecosystem. Football St George has identified the facility as a platform to grow participation and provide opportunities for players of different ages, abilities and backgrounds. Bayside Council’s project includes upgraded change rooms, toilets, canteen facilities, lighting, seating and solar panels, adding further functionality to the precinct.

For Arncliffe Aurora, the investment is therefore about more than adding fields. It creates infrastructure that can support participation, player development, community programs and commercial activity over the long term. The challenge now shifts from construction to utilisation. The club must maximise the new capacity, maintain the assets and convert greater participation into a sustainable operating model to benefit the community long-term.

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