Soccerment’s ‘xvalue.ai’: Transforming football with AI & Data

Soccerment is an Italian football technology startup founded in Milan in 2017.

The company’s mission is to accelerate the adoption of data analytics in football. Soccerment develop innovative tools to better gather and analyse football performances.

Their main product, xvalue.ai was created in 2019 with the goal to ‘make team sports more engaging, inclusive and meritocratic’.

Soccerment was also selected for the second edition of the MLS Innovation Lab where the league chooses cutting-edge startups to help with the league’s continued growth.

So what is xavlue.ai and how does it work?

xvalue.ai is a technology product that is revolutionising Football with AI & Data Intelligence.

It does this by harnessing the power of artificial intelligence and data intelligence solutions to enhance football performance and decision-making in multiple areas.

Designed For:

Match Analysts & Coaching Staff

Performance & Data Analysts

Scouts & Sporting Directors

Player Agents

Why Choose xvalue.ai?

Advanced Metrics

Our platform offers the most comprehensive range of advanced metrics, delivering in-depth insights into player and team performance.

Unmatched Data Quality

We provide the most reliable and high-quality data, offering a complete view of performance strengths and weaknesses.

Intuitive Data Visualisation

Our user-friendly charts and maps transform complex data into intuitive visuals, making it easier to understand key performance metrics.

AI-Powered Insights

As one of the few analytics platforms with an integrated AI assistant, xvalue.ai saves valuable time by generating detailed, text-based analysis in seconds.

Match Analysis & Reporting

Match Analysis

Reduce analysis time with automated, insightful match and team reports.

Match Preview

A one-page report providing predictive insights into upcoming matches, focusing on technical and tactical elements.

Match Report

A concise one-page report delivering key takeaways from past matches, highlighting technical and tactical aspects.

Advanced Match Report

A comprehensive 25+ page automated report on a single match, offering deep tactical insights and player performance evaluations.

Player Analysis & Evaluation

Player Performance Insights

Automate player analysis with instant performance insights.

Player Clustering

Their clustering model provides advanced metrics to uncover underlying patterns and roles on the pitch.

Smart Rankings

Compare and rank players based on performance and playing style, enabling more precise evaluations.

Advanced Player Report

A detailed 15+ page automated report assessing a player’s seasonal performance through advanced metrics, heatmaps, and role effectiveness across attack and defence.

Team Analysis & Tactical Insights

Performance Trends & Comparisons

Analyse team performance over time, identify key trends, and benchmark against opponents.

Team Advanced Metrics

Gain deeper insights into tactical execution through tailored metrics for different phases of play.

Advanced Team Report

A comprehensive 60+ page automated report analysing team and opponent performance, covering offensive, defensive, and set-piece strategies, alongside individual player evaluations.

How xvalue.ai and Soccerment can benefit Australian football

Australia’s football landscape is rapidly moving towards playing youth and the A-League in particular is one of the top leagues in the world for under 21 minutes played.

Talent identification plays a crucial role in shaping the sport’s future in this country and xvalue.ai offers cutting-edge AI-driven analytics to help clubs, academies, and national teams uncover hidden talent, refine player development strategies, and make data-backed recruitment decisions.

By leveraging this technology, the professional clubs would benefit greatly just like the MLS have with their Soccerment partnership.

Conclusion

xvalue.ai is the ultimate AI-driven analytics platform, delivering actionable insights to elevate football performance at every level.

It’s an extremely complex and useful technology that has now been proficiently use to develop and identify young North American talents like Cavan Sullivan and Obed Vargas amongst many others.

It provides Australia with another opportunity to innovate and proactively use data from these platforms to help try and bring back a golden generation of its own.

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Decision overturned: FIFA World Cup 2026 to return to Federation Square

Following the announcement earlier this week that Federation Square would not return as a live site for this summer’s FIFA World Cup, Football Victoria announced yesterday that the decision has now been overturned.

Widespread support prevails

The football industry moves swiftly. Whether it’s a deadline-day transfer or cut-throat managerial changes, a lot can happen in a short time span.

And this proved true once again in Melbourne this week.

On Wednesday, Melbourne Arts Precinct announced that it will not proceed as a live site during this year’s tournament.

But following widespread backlash to the decision to not use Federation Square as a live site, the initial verdict will no longer go ahead.

“In the past 24 hours, Victorians demonstrated just how important our national teams are to the fabric of our community,” said Football Victoria CEO, Dan Birrell, via press release.

Furthermore, Birrell highlighted that support for a swift overturn also came from those outside the football landscape.

“The response extended far beyond football participants and supporters, reflecting the wider community’s recognition of the signficance of the tournament and the role these moments play in bringing people together.”

 

Community comes first

Having Federation Square as a live site during this year’s World Cup ensures that Melburnians wanting to back the Socceroos, can do so as one unit.

But even those who won’t be cheering for Australia, and will instead be adorning another nation’s colours, will still be able to unite and show their pride.

This is what live football is all about.

A variety of communities and nationalities which – despite supporting opposing sides – can come together under a shared love of the game. As Birrell continued to explain, this is a fundamental part of why the decision to overturn bares such importance.

“Football is a game that transcends age, background, language and culture.”

“It brings people together from all walks of life and creates moments of connection that are incredibly powerful, particularly uring global tournaments like the FIFA World Cup.”

The Socceroos will kick off their World Cup campaign against Turkey on June 14.

 

World Cup 2026 build-up: FA urges Victorian Government to overturn live site decision

Football Australia responded yesterday to the decision by Melbourne Arts Precinct not to host live watch parties during this year’s FIFA World Cup tournament.

FA urges reconsideration

Citing safety concerns, Melbourne Arts Precinct announced that live watch parties would not take place this summer.

As a result, many fans and officials are eager to see the decision overturned as they look forward to rallying behind the Socceroos at their seventh FIFA World Cup tournament.

Football Australia revealed yesterday that they are speaking to both the Victorian Government and the Melbourne Arts Precinct to ensure fans across the city can view live matches together.

“The FIFA World Cup is the biggest sporting event in the world and unites Australia’s multicultural communities, while reinforcing our national identity,” explained Football Australia CEO, Martin Kugeler, via official press release.

“Live sites create iconic moments for Australian sports fans. They bring all Australians together to celebrate and cheer our National Teams competing on the biggest stage.”

“Melbourne is one of Australia’s sporting and multicultural capitals, and this decision goes against this tradition.”

 

Celebration vs safety

While many will be backing the FA in their call to overturn the decision, the motivations behind it nevertheless stand to reason.

With thousands of fans packed into an outdoor, public space like Federation Square, guaranteeing order and safety becomes increasingly difficult to deliver.

During the 2023 FIFA Women’s World Cup, up to 12,000 fans attended the semi-final screening against England. And although the majority were there to enjoy and support, a small minority took the opportunity to light and throw flares.

Therefore, the response from the FA begs an important question in staging live sporting events:

At what point do celebrations compromise safety?

 

Final thoughts

Football brings people together, and international tournaments allow fans to display pride for their respective nations.

But safety remains an absolute priority in sports – from the athletes on the pitch to the fans in the stadium or, during major tournaments, at popular live sites.

Hopefully, an agreement can be reached which balances both aspects of the game.

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