Soccerment’s ‘xvalue.ai’: Transforming football with AI & Data

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Image credit: Soccerment website

Soccerment is an Italian football technology startup founded in Milan in 2017.

The company’s mission is to accelerate the adoption of data analytics in football. Soccerment develop innovative tools to better gather and analyse football performances.

Their main product, xvalue.ai was created in 2019 with the goal to ‘make team sports more engaging, inclusive and meritocratic’.

Soccerment was also selected for the second edition of the MLS Innovation Lab where the league chooses cutting-edge startups to help with the league’s continued growth.

So what is xavlue.ai and how does it work?

xvalue.ai is a technology product that is revolutionising Football with AI & Data Intelligence.

It does this by harnessing the power of artificial intelligence and data intelligence solutions to enhance football performance and decision-making in multiple areas.

Designed For:

Match Analysts & Coaching Staff

Performance & Data Analysts

Scouts & Sporting Directors

Player Agents

Why Choose xvalue.ai?

Advanced Metrics

Our platform offers the most comprehensive range of advanced metrics, delivering in-depth insights into player and team performance.

Unmatched Data Quality

We provide the most reliable and high-quality data, offering a complete view of performance strengths and weaknesses.

Intuitive Data Visualisation

Our user-friendly charts and maps transform complex data into intuitive visuals, making it easier to understand key performance metrics.

AI-Powered Insights

As one of the few analytics platforms with an integrated AI assistant, xvalue.ai saves valuable time by generating detailed, text-based analysis in seconds.

Match Analysis & Reporting

Match Analysis

Reduce analysis time with automated, insightful match and team reports.

Match Preview

A one-page report providing predictive insights into upcoming matches, focusing on technical and tactical elements.

Match Report

A concise one-page report delivering key takeaways from past matches, highlighting technical and tactical aspects.

Advanced Match Report

A comprehensive 25+ page automated report on a single match, offering deep tactical insights and player performance evaluations.

Player Analysis & Evaluation

Player Performance Insights

Automate player analysis with instant performance insights.

Player Clustering

Their clustering model provides advanced metrics to uncover underlying patterns and roles on the pitch.

Smart Rankings

Compare and rank players based on performance and playing style, enabling more precise evaluations.

Advanced Player Report

A detailed 15+ page automated report assessing a player’s seasonal performance through advanced metrics, heatmaps, and role effectiveness across attack and defence.

Team Analysis & Tactical Insights

Performance Trends & Comparisons

Analyse team performance over time, identify key trends, and benchmark against opponents.

Team Advanced Metrics

Gain deeper insights into tactical execution through tailored metrics for different phases of play.

Advanced Team Report

A comprehensive 60+ page automated report analysing team and opponent performance, covering offensive, defensive, and set-piece strategies, alongside individual player evaluations.

How xvalue.ai and Soccerment can benefit Australian football

Australia’s football landscape is rapidly moving towards playing youth and the A-League in particular is one of the top leagues in the world for under 21 minutes played.

Talent identification plays a crucial role in shaping the sport’s future in this country and xvalue.ai offers cutting-edge AI-driven analytics to help clubs, academies, and national teams uncover hidden talent, refine player development strategies, and make data-backed recruitment decisions.

By leveraging this technology, the professional clubs would benefit greatly just like the MLS have with their Soccerment partnership.

Conclusion

xvalue.ai is the ultimate AI-driven analytics platform, delivering actionable insights to elevate football performance at every level.

It’s an extremely complex and useful technology that has now been proficiently use to develop and identify young North American talents like Cavan Sullivan and Obed Vargas amongst many others.

It provides Australia with another opportunity to innovate and proactively use data from these platforms to help try and bring back a golden generation of its own.

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Football Victoria Welcomes AquaMe as Hydration Tech Partner

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Image Credit: Football Victoria Website

Football Victoria (FV) is excited to announce its partnership with AquaMe, with cutting-edge hydration technology for the next generation of upcoming footballers.

AQUAME is a cutting-edge smart water bottle system designed to meet the demands of today’s athletes. By combining advanced sensor technology with a sleek, user-friendly design, AQUAME supports personalised hydration management tailored to individual needs.

FV’s Executive Manager of Commercial, Chris Speldewinde, welcomed the partnership with open arms.

‘We’re thrilled to be aligning with AQUAME, whose focus on innovation and athlete well-being aligns perfectly with our academy’s mission to prepare players for the highest level,” he said via press release.

As part of the onboarding process, each FV Academy player has received their own AQUAME 2.0 Smart Water Bottle, along with access to the AQUAME PRO App.

This innovative system empowers players to track and maintain their hydration—from pre-training preparation to post-match recovery—using the same elite tools trusted by professional clubs such as Valencia CF, Deportivo Alavés, and the Mexico National Team.

By analysing both real-time and historical hydration data, AQUAME helps address the risks of both over- and under-hydration, ensuring each athlete maintains optimal hydration levels.

This data-driven approach provides deeper insights into the causes of dehydration, enabling teams to take proactive steps and prevent issues before they occur.

The integration of AQUAME into the FV Academy program marks a proactive step in equipping young athletes for the demands of high-performance sport, while promoting lifelong healthy hydration habits.

AQUAME Executive Steve Xie also shared his enthusiasm for the partnership, highlighting the shared commitment to athlete wellbeing and innovation.

“Partnering with Football Victoria allows us to support the next wave of football talent with technology proven to enhance performance and recovery,” he said via press release.

To mark the launch of this exciting collaboration, AQUAME is also offering all Football Victoria families an exclusive 10% discount on the AQUAME 2.0 Smart Water Bottle and App.

Use code FOOTBALLVIC at checkout via the link below to access a special offer and experience the latest innovative technology in hydration.

AquaMe x FV Special Offer

GIS partners with University of Newcastle to launch stadium campus in Sydney

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Image Credit: Global Institute of Sport

The Global Institute of Sport (GIS) has announced a landmark partnership with the University of Newcastle to launch a state-of-the-art campus in Sydney.

Sydney’s iconic sporting precinct, which is home to the historic Sydney Cricket Ground and the world-class Allianz Stadium, is set to welcome a new wave of students preparing for careers in the sports industry.

With the nation heading into a golden decade of sport in the lead-up to the Brisbane 2032 Olympic and Paralympic Games, the new campus is set to play a key role in developing the talent that will drive the industry forward.

This collaboration will offer postgraduate programs at these inspirational sporting venues as well as the University of Newcastle’s Sydney CBD campus, thanks to a partnership with Venues NSW.

The unique ‘stadium-based’ campus model of learning is based on GIS’ success of campuses including Wembley Stadium in London and Inter Miami’s Chase Stadium in the USA.

The new Sydney campus will offer two master’s degrees: a Master of International Sports Business and a Master of Sports Analytics, along with a Graduate Certificate of Sports Analytics.

These programs are the first Australian university degrees with teaching from inside stadiums and are open to both domestic Australian and international students from January 2026.

“This partnership marks a significant milestone for GIS and reinforces our commitment to providing world-class sports education,” said Sharona Friedman, President and CEO of Global Institute of Sport.

“By combining our global expertise with the academic strength of the University of Newcastle and the unique access to elite venues provided by Venues NSW, we are creating a first-of-its-kind learning experience for Australian students as well as producing the next generation of leaders for the ever-growing Australian sports industry.”

The Master of International Sports Business will provide students with a comprehensive understanding of the global sports landscape, covering areas such as sports marketing, sponsorship, economics, sustainability, leadership, integrity and athlete management.

The Master of Sports Analytics and Graduate Certificate of Sports Analytics will focus on the use of data analytics to improve sporting performance, fan engagement, and business decision-making, one of the fastest growing areas within sport.

“We are excited to be partnering with GIS to offer these Australian-first programs which will deliver experiences far beyond the traditional classroom setting,” said Professor James Skinner, Dean of the University of Newcastle’s Business School.

“To further mark the University of Newcastle’s 60th year delivering world class education, this unique collaboration offers our students unparalleled access to international experts, hands-on experience and world-renowned facilities to set them up for successful careers in the dynamic sports sector.”

Sydney-based students will also be able to learn at GIS’ professional sports facilities around the world which in addition to Wembley Stadium and Chase Stadium also includes the iconic Melbourne Cricket Ground, RSC Anderlecht’s Lotto Park in Brussels, Maple Leaf Sports & Entertainment’s BMO Field in Toronto, and football academies in Dubai and Jamaica.

This access, facilitated in Sydney by Venues NSW, will provide students with real-world insights into the operations of major sporting venues, events and organisations as well as access to a vast network of sports industry guest speakers that has already included the likes of Socceroo and Liverpool legend Harry Kewell, former Wallabies captain James Horwill, and senior executives from Cricket Australia, Tennis Australia, AFL clubs and A League clubs.

“Venues NSW is delighted to support this partnership and contribute to the development of future sports industry leaders, as well as the sector and the economy more broadly” said Matt Hart, General Manager – Commercial at Venues NSW.

“The Allianz Stadium and Sydney Cricket Ground are inspiration venues, and we are excited to provide students with the opportunity to learn in these world-class settings.”

Applications for the Master of International Sports Business, Master of Sports Analytics, and Graduate Certificate of Sports Analytics are open now. For more information about the programs and how to apply, please visit www.gis.sport.

Information session

An open evening and networking event will be held at the Allianz Stadium on Monday 12th May from 5.30pm. Register at www.gis.sport/events.

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