Women’s Professional Leagues Limited (WPLL) has appointed Anomaly as its creative agency to develop a fresh brand platform and visual identity for the newly established independent company overseeing the top two tiers of women’s professional football in England.
Anomaly will create a bold brand positioning, visual identity, and creative platform to drive fan growth and engagement.
The Pitch Process and Strategic Approach
During the pitch process—designed and managed by Creativebrief—Anomaly showcased a deep understanding of WPLL’s purpose, principles, and role within the sports landscape.
Aiming to prioritise originality over imitation, their proposals draw from strong research and insight. By integrating specialist expertise from Ten Toes Media, Anomaly strengthens its approach with insights from its dedicated sports marketing arm.
Charlie Carpenter, CEO at Creativebrief, emphasised the significance of the project.
“This brief is the literal definition of a once in a lifetime opportunity. When you also combine the excitement of the task at hand with the exemplary approach that the Women’s Professional Leagues Limited took towards running an equitable pitch that didn’t request creative work from agencies, it gets even better,” Carpenter stated in his press release.
WPLL’s Vision for the Future
WPLL is driven by a bold vision to revolutionise women’s football by not only creating the world’s most unique, competitive, and entertaining league but also ensuring it caters to both current and future players and fans.
Ruth Hooper, Chief Marketing Officer at WPLL, acknowledged the challenge.
“It was not an easy brief; we have big ambitions to sit alongside the biggest sporting brands in the world creating a distinctive brand that will shape the next chapter of the sport.” Hooper stated in her press release.
“Anomaly fully grasped the brief and the needs we have for a business at our stage in the growth journey. We can’t wait to see what we can achieve together.”
Building A Long-Term Brand Strategy
Anomaly will begin crafting a long-term brand strategy that will guide communications across all platforms, followed by the development of a new brand architecture and visual identity.
Camilla Harrisson, CEO at Anomaly, highlighted the significance of the partnership.
“The opportunity to define the future of women’s football is uniquely exciting and the brief of dreams.”
“The WPLL team have an inspiring vision and incredible ambition and we will be harnessing every skill set within the Anomaly model as we partner them on this awesome and important journey to create real change and impact,” Harrisson stated in her press release.
