Football NSW have announced new partnership with tech giant

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Veo
Image credit: VEO

Football NSW has confirmed a three-year partnership with the world’s leading AI-powered sports camera company VEO, aiming to transform how football is viewed and shared across the state.

Football NSW has teamed up with Veo in a new partnership that will enhance its high-performance and talent development programs across the state.

Programs such as the State Teams, Talent Support Program (TSP), and Future Sapphires will now have access to Veo’s cutting-edge technology and tools, supporting player development through better performance analysis and insights.

As part of the deal, these programs will be equipped with the latest Veo Cam 3 5G cameras, along with access to a suite of Veo software, including Veo Analytics, Veo Live for live streaming, Veo Editor for video breakdown, and Player Spotlight to highlight individual performances.

The partnership also introduces the “Veo League Exchange” across competitions like the NPL NSW, Football NSW Leagues, Youth Leagues, and Futsal Premier Leagues.

This platform allows clubs to upload, share, and study match footage, giving coaches and players valuable tools to learn, improve, and raise the overall standard of competition.

Football NSW CEO John Tsatsimas expressed his delight and excitement with the newly formed partnership with Veo.

“Veo are an excellent resource for the game, and I am delighted to see this partnership help and assist our Football NSW clubs and the wider football and futsal community,” he said via press release.

“With the game constantly evolving, Veo provides a unique opportunity for clubs to increase the analytical side with the aim to further improve training and match day tactics.”

ANZ Market Manager at Veo Technologies Tenzing Tsewang was also looking forward to partnering with Football NSW.

“This partnership with Football NSW is a milestone in our mission to support the future of football in Australia,” he said via press release.

“We’re already working with an incredible lineup of clubs across NSW, and this collaboration allows us to expand that impact — giving more coaches, players, and families access to the tools they need to develop, improve, and tell their stories.”

As a part of the partnership, Football NSW and Veo will release a series of initiatives that include exclusive access to Veo products, hands-on workshops, special pricing for clubs, and tailored support for technical and performance staff.

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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