Chelsea Teams Up with Vietnam’s FPT in Global Tech Partnership

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Image Credit: Chelsea FC website

Chelsea has revealed a new international partnership with FTP Corporation, the Vietnam-based technology solutions company, who specialise in supporting the digital transformation journeys of some of the world’s largest organisations through AI-enabled services and solutions.

Through the collaboration, the firm will bring it’s “future-ready technology and industry-leading workforce to advance Chelsea’s digital capabilities.”

Chelsea will tap into FPT’s expertise in digital technology, software development, product engineering, and IT service management.

The two organisations will work closely to identify and co-develop innovative solutions that enhance fan engagement both at Stamford Bridge and across the club’s digital platforms.

President of commercial for Chelsea, Todd Kline, expressed the importance of the partnership for the growth of the club.

“As Chelsea FC celebrates its 120th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology,” he said via press release.

“Vietnam has experienced significant growth in recent years and emerged as a global digital hub. FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era.”

FPT Software United Kingdom CEO, FPT Corporation, Mark Scrivens, welcomed the partnership as a significant step in the company’s continued expansion into elite global sport and digital innovation.

“Our unwavering commitment to the UK market drives us to implement cutting-edge innovations, including data analytics and artificial intelligence, that will benefit Chelsea FC, its fans, and the broader community,” he said via press release.

“By leveraging these technologies, we aim to enhance on-field performance, deliver a personalised and immersive Chelsea FC experience, and foster a stronger, more connected community off the pitch.”

The announcement follows Chelsea’s recent financial report, which showed a pre-tax profit of $269.2 million for the 2023–24 financial year.

This turnaround comes after the club reported a $187.3 million pre-tax loss the previous year—its first under the ownership of Todd Boehly and Clearlake Capital. The result was largely driven by the $413.4 million sale of its women’s team to another company owned by the club’s proprietors.

Chelsea has also welcomed Live Nation as its new sleeve sponsor for the remainder of the 2024–25 season, further expanding its commercial portfolio.

As The West London side continues its push for a top-five finish, the club looks to FPT’s technological expertise to support its performance ambitions and long-term global growth strategy.

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Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia

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Image Credit: Stan

German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football Australia CEO in February as the game eyes a defining 2026.

Reaching new heights

During the press conference held earlier this morning, Kugeler displayed both confidence and ambition as he prepares to lead a new era for Football Australia next month.

“Football in Australia has a strong foundation for growth. Our national impact is massive,” he said, highlighting both the immense number of participants and local clubs in Australia. He then continued to underline both the Socceroos and the Matildas as valuable assets in the nation’s football sphere.

“We have exceptional national teams that continually make us proud. They perform at a truly global scale and unite not only the football community, but the entire nation.”

With both the AFC Women’s Asian Cup and the FIFA Men’s World Cup both on the horizon in 2026, the year certainly represents a huge opportunity for both the men’s and women’s game to showcase Australian footballing talent on an international scale. But the focus, as Krugeler underlined, will extend beyond the national team and address all levels of football in Australia to help the game grow.

“Football brings people and communities together. For a healthy lifestyle, for connection, for enjoyment, for belonging, powered by a remarkable, passion [and] dedicated players, referees, coaches, volunteers and fans,” he continued.

An inspiring reminder to all those involved in the game across Australia, and one which will hopefully show participants and stakeholders at all levels that 2026 will begin a new period of stability, growth and innovation.

 

Expertise, passion and ambition

Of course, the dawn of a new era for Football Australia cannot be successfully achieved without addressing the past and current issues, while still keeping an ambitious eye on what football can become at both national and international level for Australia.

Alongside Kugeler in the FA leadership team will be Football Australia Chair, Anter Isaac, as well as former Matilda, and current interim CEO of Football Australia, Heather Garriock. With their combined industry expertise and true passion for the game, all fans, players and stakeholders can be optimistic for the future of football governance in Australia.

But while expertise and passion are undoubtedly valuable assets for the FA, it remains essential that these help to inform the decisions and solutions made with the game’s best interests at heart.

 

 

 

 

Heidelberg United strengthens ties with Melbourne City Toyota

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Heidelberg United FC

It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration with Heidelberg United FC ahead of the 2026 season. 

 

A longstanding connection

The news of a collaboration between Heidelberg United and Melbourne City Toyota will come as no surprise to all those associated with the club. With a connection going all the way back to 2013, their professional relationship is built on solid foundations rooted within the Melbourne community. 

‘Heidelberg United FC is pleased to announce the continued support of our valued partner, Melbourne City Toyota, a proud sponsor since the inception of the NPL,’ the club said via an announcement made on social media. 

With a strong presence across several locations in Melbourne, including Heidelberg itself, Melbourne City Toyota represents an invaluable source of local support for Heidelberg United. 

 

An exciting project 

Since their first collaboration when the NPL first formed in 2013, Melbourne City Toyota have been an ever-present part of Heidelberg United’s journey to becoming one of the most formidable clubs in the NPL. 

In the past three seasons, the club has consistently risen up the NPLM VIC table. A mere two years on from finishing 9th in 2023, the men’s team achieved huge success last season as they became NPLM Victoria champions and reached the final of the Australian Cup. Although the latter ended in defeat, victories against A-League giants like Auckland FC showcased Heidelberg’s quality. 

The women’s team has also enjoyed plenty of success since joining the NPLW in 2016. Most notably, they achieved back-to-back Premiership titles in 2024 and 2025. With such success being showcased in both the NPLM and NPLW, there are certainly no question marks over Heidelberg United’s standing as one of the most exciting footballing projects not only in Victoria, but in all Australia.

 

New chapter, old partners

As clubs continue their preparations for the 2026 season, establishing local support and building community connections will be crucial. ‘The Bergers’ will no doubt be looking to count on the backing of Melbourne City Toyota as both a local and loyal partner in their endeavours on and off the pitch. 

 

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