Chelsea has revealed a new international partnership with FTP Corporation, the Vietnam-based technology solutions company, who specialise in supporting the digital transformation journeys of some of the world’s largest organisations through AI-enabled services and solutions.
Through the collaboration, the firm will bring it’s “future-ready technology and industry-leading workforce to advance Chelsea’s digital capabilities.”
Chelsea will tap into FPT’s expertise in digital technology, software development, product engineering, and IT service management.
The two organisations will work closely to identify and co-develop innovative solutions that enhance fan engagement both at Stamford Bridge and across the club’s digital platforms.
President of commercial for Chelsea, Todd Kline, expressed the importance of the partnership for the growth of the club.
“As Chelsea FC celebrates its 120th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology,” he said via press release.
“Vietnam has experienced significant growth in recent years and emerged as a global digital hub. FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era.”
FPT Software United Kingdom CEO, FPT Corporation, Mark Scrivens, welcomed the partnership as a significant step in the company’s continued expansion into elite global sport and digital innovation.
“Our unwavering commitment to the UK market drives us to implement cutting-edge innovations, including data analytics and artificial intelligence, that will benefit Chelsea FC, its fans, and the broader community,” he said via press release.
“By leveraging these technologies, we aim to enhance on-field performance, deliver a personalised and immersive Chelsea FC experience, and foster a stronger, more connected community off the pitch.”
The announcement follows Chelsea’s recent financial report, which showed a pre-tax profit of $269.2 million for the 2023–24 financial year.
This turnaround comes after the club reported a $187.3 million pre-tax loss the previous year—its first under the ownership of Todd Boehly and Clearlake Capital. The result was largely driven by the $413.4 million sale of its women’s team to another company owned by the club’s proprietors.
Chelsea has also welcomed Live Nation as its new sleeve sponsor for the remainder of the 2024–25 season, further expanding its commercial portfolio.
As The West London side continues its push for a top-five finish, the club looks to FPT’s technological expertise to support its performance ambitions and long-term global growth strategy.
