GIS partners with University of Newcastle to launch stadium campus in Sydney

The Global Institute of Sport (GIS) has announced a landmark partnership with the University of Newcastle to launch a state-of-the-art campus in Sydney.

Sydney’s iconic sporting precinct, which is home to the historic Sydney Cricket Ground and the world-class Allianz Stadium, is set to welcome a new wave of students preparing for careers in the sports industry.

With the nation heading into a golden decade of sport in the lead-up to the Brisbane 2032 Olympic and Paralympic Games, the new campus is set to play a key role in developing the talent that will drive the industry forward.

This collaboration will offer postgraduate programs at these inspirational sporting venues as well as the University of Newcastle’s Sydney CBD campus, thanks to a partnership with Venues NSW.

The unique ‘stadium-based’ campus model of learning is based on GIS’ success of campuses including Wembley Stadium in London and Inter Miami’s Chase Stadium in the USA.

The new Sydney campus will offer two master’s degrees: a Master of International Sports Business and a Master of Sports Analytics, along with a Graduate Certificate of Sports Analytics.

These programs are the first Australian university degrees with teaching from inside stadiums and are open to both domestic Australian and international students from January 2026.

“This partnership marks a significant milestone for GIS and reinforces our commitment to providing world-class sports education,” said Sharona Friedman, President and CEO of Global Institute of Sport.

“By combining our global expertise with the academic strength of the University of Newcastle and the unique access to elite venues provided by Venues NSW, we are creating a first-of-its-kind learning experience for Australian students as well as producing the next generation of leaders for the ever-growing Australian sports industry.”

The Master of International Sports Business will provide students with a comprehensive understanding of the global sports landscape, covering areas such as sports marketing, sponsorship, economics, sustainability, leadership, integrity and athlete management.

The Master of Sports Analytics and Graduate Certificate of Sports Analytics will focus on the use of data analytics to improve sporting performance, fan engagement, and business decision-making, one of the fastest growing areas within sport.

“We are excited to be partnering with GIS to offer these Australian-first programs which will deliver experiences far beyond the traditional classroom setting,” said Professor James Skinner, Dean of the University of Newcastle’s Business School.

“To further mark the University of Newcastle’s 60th year delivering world class education, this unique collaboration offers our students unparalleled access to international experts, hands-on experience and world-renowned facilities to set them up for successful careers in the dynamic sports sector.”

Sydney-based students will also be able to learn at GIS’ professional sports facilities around the world which in addition to Wembley Stadium and Chase Stadium also includes the iconic Melbourne Cricket Ground, RSC Anderlecht’s Lotto Park in Brussels, Maple Leaf Sports & Entertainment’s BMO Field in Toronto, and football academies in Dubai and Jamaica.

This access, facilitated in Sydney by Venues NSW, will provide students with real-world insights into the operations of major sporting venues, events and organisations as well as access to a vast network of sports industry guest speakers that has already included the likes of Socceroo and Liverpool legend Harry Kewell, former Wallabies captain James Horwill, and senior executives from Cricket Australia, Tennis Australia, AFL clubs and A League clubs.

“Venues NSW is delighted to support this partnership and contribute to the development of future sports industry leaders, as well as the sector and the economy more broadly” said Matt Hart, General Manager – Commercial at Venues NSW.

“The Allianz Stadium and Sydney Cricket Ground are inspiration venues, and we are excited to provide students with the opportunity to learn in these world-class settings.”

Applications for the Master of International Sports Business, Master of Sports Analytics, and Graduate Certificate of Sports Analytics are open now. For more information about the programs and how to apply, please visit www.gis.sport.

Information session

An open evening and networking event will be held at the Allianz Stadium on Monday 12th May from 5.30pm. Register at www.gis.sport/events.

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A-League Reaches Historic Goal Milestone as Viewership Surges

A-League reach scoring and viewership record

Just this week the Isuzu UTE A-League has announced it has reached the 500-goal mark in record time this season in line with another recent report of another increase of viewership for the a-league.

Highlighting an exciting period of growth for the competition both on and off the pitch.

Western Sydney Wanderers defender Alex Gersbach’s strike against Western United on Sunday became the 500th goal of the 2024-25 campaign.

The milestone was achieved after just 150 matches, making it the fastest the league has ever reached this tally, surpassing last season’s record of 152 matches.

The current season’s goal-scoring rate dramatically outpaces historical comparisons.

During the 2000-01 National Soccer League season, it took 159 games to reach 150 goals, while the 1996-97 campaign required 161 matches. The 2022-23 season needed 163 games to hit similar numbers.

This scoring record was presented the same time as the encouraging news on the viewership front.

The A-Leagues reporting an 11% increase to last season in total viewership audience for 10+ and 10 Play according to recent data shared by the competition.

The league viewership currently sits at 3.96 million nationally and is expected to hit 4 million people at the end of the season.

This is a record increase of viewership and shows the popularity of the sport in a very saturated sporting market.

The twin developments of record-setting goal production and increased viewership point to a positive trajectory for Australian football and its ability to be an enjoyable an action-packed season for audiences.

The growth of the viewership should be built upon in coming seasons and proves that the league is continuing to grow traction.

One must point out if there is a connection between the number of goals and the rise in viewership.

The spread of goals however points towards not a league with huge differing quality of teams.

Another point to highlight, is that viewership is high is also being backed up by the active support at the grounds.

Big matches such as the Sydney Derby has brought in huge numbers, however, it will be at the end of the season if we see an all -round rise in ground attendance.

With this year also capping of the largest increase in transfer revenue and playing minutes for under 23 players.

These results points towards a wealth of quality players who can excite the league and develop its quality.

Also, with this comes the opportunity for increased transfer opportunities, revenue streams and sponsorship deals.

The potential for this league and its increasing popularity is something that needs to be supported and developed in the coming seasons.

AS Monaco Signs Five-Year Deal with Mizuno for 2025/26 Season

AS Monaco has entered a new five-year partnership with Mizuno, a Japanese sportswear manufacturer, that will become the club’s official technical equipment partner across all teams beginning 1 July 2025.

The agreement marks Mizuno’s first entry into Ligue 1 as a technical sponsor, continuing its strategic push into European football markets, where it already has a presence in Germany’s Bundesliga and Italy’s Serie A.

Comprehensive Supply and Distribution for AS Monaco and Mizuno

As part of the deal, Mizuno will supply match kits, training gear, and off-field apparel for all levels of the club. The partnership will also see the launch of premium merchandise lines, including lifestyle pieces and exclusive collections that combine Mizuno’s design philosophy with AS Monaco’s visual identity.

The collections will be available through Mizuno’s global retail network, helping the club connect with its growing international fan base, now exceeding 26 million social media followers.

For Mizuno, this partnership reinforces its long-term aim to re-establish its football brand presence across Europe by collaborating with historic, performance-focused clubs. The AS Monaco deal expands its footprint in France and strengthens its presence across multiple leagues.

Executive Insights: Looking Ahead to the 2025/26 Season

Mizuno EMEA Head of Sports, Mark Kaiway, highlighted the importance of the collaboration for brand growth and long-term positioning.

“We are thrilled and deeply honoured to announce our partnership with AS Monaco. At Mizuno, we are committed to delivering high-performance gear that empowers athletes to reach their full potential,” he said via press release.

“This collaboration represents a shared passion for excellence and we look forward to supporting AS Monaco as they continue to inspire fans around the world.”

AS Monaco CEO, Thiago Scuro, referred to the agreement as a key step in the club’s commercial development.

“We are proud of this future collaboration with Mizuno, an extremely innovative and creative brand with a unique history in football,” he said via press release.

“This partnership marks a new stage in the development of AS Monaco, and we are convinced that Mizuno will be able to support our aspirations and ambition.”

Both executives emphasised the partnership’s potential to extend beyond kit supply, exploring co-branded storytelling, fan engagement, and long-term retail initiatives.

Mizuno will begin supplying match and training kits to AS Monaco for the 2025/26 season, with the official unveiling of the new designs scheduled for the summer of 2025.

This collaboration includes support for the club’s academy system and association-level teams, reflecting a full-service technical sponsorship.

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