VfB V-Varen Partnership: Bridging Cultures in Sports

Avatar
VfB V-Varen
Image Credit: VfB Stuttgart

German football club VfB-Stuttgart has entered into a bold international partnership with V-Varen Nagasaki, a Japanese football club in the country’s second division.

The collaboration officially kicked off amid the World Football Festival in Japan, where both club’s U13 teams played each other in the opening fixture.

Together, VfB-Stuttgart and V-Varen will seek to improve the development of young players and encourage intercultural relationships across borders.

Supporting the initiative is German cleaning technology company Kärcher. The organisation has held long term relationships with both clubs and aims to support their new combined effort.

Through the partnership, V-Varen Nagasaki players will be able to train in Stuttgart at the club’s world class youth academy. Inversely, VfB coaches will visit V-Varen to deliver workshops and courses, informing the club on key issues surrounding player development, coaching and academies.

Additionally, staff from both teams will take part in visits to each other’s clubs to create deeper connections and boost knowledge on effective sporting networks.

Chief Marketing & Sales Officer at VfB-Stuttgart, Rouven Kasper, outlined why the club had entered into the partnership with V-Varen Nagasaki.

“For VfB Stuttgart, entering into this partnership with Nagasaki is a great honour and the next big step for the club,” he said in a press release.

“Youth football is part of our club’s DNA, and we’re committed to building intercultural bridges, developing top international talent and promoting cooperation between Japan and Germany through youth football.”

CEO of V-Varen Nagasaki, Takenori Tagawa highlighted the fantastic opportunities the partnership would bring to the club.

“VfB Stuttgart and its youth academy have an excellent reputation. This collaboration will enable young players from our first team to train in Stuttgart – something which has proved difficult to implement in the past,” he said via press release.

We’re very pleased that they understood our commitment to youth development and our vision for the future of V-Varen Nagasaki.”

Through the partnership, V-Varen Nagakasi and VfB-Stuttgart will gain access to new wide range networks in foreign environments, allowing both to continually propel and elevate themselves.

Previous ArticleNext Article

A-League Reaches Historic Goal Milestone as Viewership Surges

Avatar
A-League reach scoring and viewership record
Image Credit: IOIO IMAGES / Shutterstock.com

Just this week the Isuzu UTE A-League has announced it has reached the 500-goal mark in record time this season in line with another recent report of another increase of viewership for the a-league.

Highlighting an exciting period of growth for the competition both on and off the pitch.

Western Sydney Wanderers defender Alex Gersbach’s strike against Western United on Sunday became the 500th goal of the 2024-25 campaign.

The milestone was achieved after just 150 matches, making it the fastest the league has ever reached this tally, surpassing last season’s record of 152 matches.

The current season’s goal-scoring rate dramatically outpaces historical comparisons.

During the 2000-01 National Soccer League season, it took 159 games to reach 150 goals, while the 1996-97 campaign required 161 matches. The 2022-23 season needed 163 games to hit similar numbers.

This scoring record was presented the same time as the encouraging news on the viewership front.

The A-Leagues reporting an 11% increase to last season in total viewership audience for 10+ and 10 Play according to recent data shared by the competition.

The league viewership currently sits at 3.96 million nationally and is expected to hit 4 million people at the end of the season.

This is a record increase of viewership and shows the popularity of the sport in a very saturated sporting market.

The twin developments of record-setting goal production and increased viewership point to a positive trajectory for Australian football and its ability to be an enjoyable an action-packed season for audiences.

The growth of the viewership should be built upon in coming seasons and proves that the league is continuing to grow traction.

One must point out if there is a connection between the number of goals and the rise in viewership.

The spread of goals however points towards not a league with huge differing quality of teams.

Another point to highlight, is that viewership is high is also being backed up by the active support at the grounds.

Big matches such as the Sydney Derby has brought in huge numbers, however, it will be at the end of the season if we see an all -round rise in ground attendance.

With this year also capping of the largest increase in transfer revenue and playing minutes for under 23 players.

These results points towards a wealth of quality players who can excite the league and develop its quality.

Also, with this comes the opportunity for increased transfer opportunities, revenue streams and sponsorship deals.

The potential for this league and its increasing popularity is something that needs to be supported and developed in the coming seasons.

AS Monaco Signs Five-Year Deal with Mizuno for 2025/26 Season

Avatar
Image Credit: AS Monaco website

AS Monaco has entered a new five-year partnership with Mizuno, a Japanese sportswear manufacturer, that will become the club’s official technical equipment partner across all teams beginning 1 July 2025.

The agreement marks Mizuno’s first entry into Ligue 1 as a technical sponsor, continuing its strategic push into European football markets, where it already has a presence in Germany’s Bundesliga and Italy’s Serie A.

Comprehensive Supply and Distribution for AS Monaco and Mizuno

As part of the deal, Mizuno will supply match kits, training gear, and off-field apparel for all levels of the club. The partnership will also see the launch of premium merchandise lines, including lifestyle pieces and exclusive collections that combine Mizuno’s design philosophy with AS Monaco’s visual identity.

The collections will be available through Mizuno’s global retail network, helping the club connect with its growing international fan base, now exceeding 26 million social media followers.

For Mizuno, this partnership reinforces its long-term aim to re-establish its football brand presence across Europe by collaborating with historic, performance-focused clubs. The AS Monaco deal expands its footprint in France and strengthens its presence across multiple leagues.

Executive Insights: Looking Ahead to the 2025/26 Season

Mizuno EMEA Head of Sports, Mark Kaiway, highlighted the importance of the collaboration for brand growth and long-term positioning.

“We are thrilled and deeply honoured to announce our partnership with AS Monaco. At Mizuno, we are committed to delivering high-performance gear that empowers athletes to reach their full potential,” he said via press release.

“This collaboration represents a shared passion for excellence and we look forward to supporting AS Monaco as they continue to inspire fans around the world.”

AS Monaco CEO, Thiago Scuro, referred to the agreement as a key step in the club’s commercial development.

“We are proud of this future collaboration with Mizuno, an extremely innovative and creative brand with a unique history in football,” he said via press release.

“This partnership marks a new stage in the development of AS Monaco, and we are convinced that Mizuno will be able to support our aspirations and ambition.”

Both executives emphasised the partnership’s potential to extend beyond kit supply, exploring co-branded storytelling, fan engagement, and long-term retail initiatives.

Mizuno will begin supplying match and training kits to AS Monaco for the 2025/26 season, with the official unveiling of the new designs scheduled for the summer of 2025.

This collaboration includes support for the club’s academy system and association-level teams, reflecting a full-service technical sponsorship.

Most Popular Topics

Editor Picks

Send this to a friend