Relevent Sports and US Soccer settlement opens up opportunity for European games in the US

After a six-year legal battle, US Soccer and Relevent Sports have reached a settlement in the latter’s antitrust lawsuit which opens the potential for European leagues to play games in the US.

Recently Relevent’s lawyers filed a motion in federal court to dismiss their case against U.S. Soccer with prejudice—which means they won’t be able to bring the same lawsuit or claims against the federation again in the future.

US Soccer expresses relief as a longstanding issue is resolved, allowing the organisation to fully focus on growth and building momentum ahead of the upcoming World Cup.

“We are pleased to put this matter behind us as we remain focused on growing the game and harnessing the momentum of US Soccer ahead of next year’s World Cup,” US Soccer said via statement on ESPN.

The details of the settlement haven’t been made public, bringing an end to the long-running legal battle between the federation and Relevent Sports, the agency co-founded and owned by Miami Dolphins owner Stephen Ross.

Relevent had already reached a separate deal with FIFA last year, agreeing to remove soccer’s global governing body from the lawsuit as a co-defendant.

“We appreciate US Soccer’s collaboration in reaching this settlement,” Relevent chief executive Danny Sillman told ESPN via statement.

”Ultimately, we all share the same goal: growing the sport throughout America.

“We’re excited to continue supporting clubs from Europe and around the world to expand the sport’s reach and impact across the US.”

Relevent first revealed plans in 2018 to host a La Liga match between Barcelona and Girona in Miami, as part of its 15-year commercial deal with Spain’s top football league.

FIFA quickly responded by introducing a policy that banned league matches from being played outside the home countries of the participating clubs.

As a result, Barcelona pulled out of the game, there was also disagreement between La Liga and the Spanish Football Federation (RFEF) over the idea of playing a league match overseas.

Relevent later tried to bring an Ecuadorian league match to the US, with support from LigaPro Ecuador, but U.S. Soccer denied approval, again citing FIFA’s policy.

In response, Relevent sued both U.S. Soccer and FIFA in 2019, accusing them of working together to block foreign league games in the U.S.

The lawsuit claimed this was done to protect Soccer United Marketing (SUM), Major League Soccer’s (MLS) commercial arm, and prevent competition.

Although the case was initially dismissed in July 2021, that decision was overturned in May 2023, opening the door for a trial.

Relevent eventually reached a settlement with FIFA, which included the creation of a working group to explore possible changes to its rules on international matches.

Just last month, it was confirmed that Relevent had secured the global commercial rights for UEFA’s men’s club competitions over a six-season cycle starting in 2027/28.

This means Relevent will now manage, sell, and market the commercial rights for the UEFA Champions League, Europa League, and Conference League worldwide.

Additionally to collaborating with La Liga, Relevent also has commercial partnerships with the English Football League (EFL) and the Bundesliga, it’s also responsible for scheduling and promoting pre-season Premier League games in the US.

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A-League Reaches Historic Goal Milestone as Viewership Surges

A-League reach scoring and viewership record

Just this week the Isuzu UTE A-League has announced it has reached the 500-goal mark in record time this season in line with another recent report of another increase of viewership for the a-league.

Highlighting an exciting period of growth for the competition both on and off the pitch.

Western Sydney Wanderers defender Alex Gersbach’s strike against Western United on Sunday became the 500th goal of the 2024-25 campaign.

The milestone was achieved after just 150 matches, making it the fastest the league has ever reached this tally, surpassing last season’s record of 152 matches.

The current season’s goal-scoring rate dramatically outpaces historical comparisons.

During the 2000-01 National Soccer League season, it took 159 games to reach 150 goals, while the 1996-97 campaign required 161 matches. The 2022-23 season needed 163 games to hit similar numbers.

This scoring record was presented the same time as the encouraging news on the viewership front.

The A-Leagues reporting an 11% increase to last season in total viewership audience for 10+ and 10 Play according to recent data shared by the competition.

The league viewership currently sits at 3.96 million nationally and is expected to hit 4 million people at the end of the season.

This is a record increase of viewership and shows the popularity of the sport in a very saturated sporting market.

The twin developments of record-setting goal production and increased viewership point to a positive trajectory for Australian football and its ability to be an enjoyable an action-packed season for audiences.

The growth of the viewership should be built upon in coming seasons and proves that the league is continuing to grow traction.

One must point out if there is a connection between the number of goals and the rise in viewership.

The spread of goals however points towards not a league with huge differing quality of teams.

Another point to highlight, is that viewership is high is also being backed up by the active support at the grounds.

Big matches such as the Sydney Derby has brought in huge numbers, however, it will be at the end of the season if we see an all -round rise in ground attendance.

With this year also capping of the largest increase in transfer revenue and playing minutes for under 23 players.

These results points towards a wealth of quality players who can excite the league and develop its quality.

Also, with this comes the opportunity for increased transfer opportunities, revenue streams and sponsorship deals.

The potential for this league and its increasing popularity is something that needs to be supported and developed in the coming seasons.

AS Monaco Signs Five-Year Deal with Mizuno for 2025/26 Season

AS Monaco has entered a new five-year partnership with Mizuno, a Japanese sportswear manufacturer, that will become the club’s official technical equipment partner across all teams beginning 1 July 2025.

The agreement marks Mizuno’s first entry into Ligue 1 as a technical sponsor, continuing its strategic push into European football markets, where it already has a presence in Germany’s Bundesliga and Italy’s Serie A.

Comprehensive Supply and Distribution for AS Monaco and Mizuno

As part of the deal, Mizuno will supply match kits, training gear, and off-field apparel for all levels of the club. The partnership will also see the launch of premium merchandise lines, including lifestyle pieces and exclusive collections that combine Mizuno’s design philosophy with AS Monaco’s visual identity.

The collections will be available through Mizuno’s global retail network, helping the club connect with its growing international fan base, now exceeding 26 million social media followers.

For Mizuno, this partnership reinforces its long-term aim to re-establish its football brand presence across Europe by collaborating with historic, performance-focused clubs. The AS Monaco deal expands its footprint in France and strengthens its presence across multiple leagues.

Executive Insights: Looking Ahead to the 2025/26 Season

Mizuno EMEA Head of Sports, Mark Kaiway, highlighted the importance of the collaboration for brand growth and long-term positioning.

“We are thrilled and deeply honoured to announce our partnership with AS Monaco. At Mizuno, we are committed to delivering high-performance gear that empowers athletes to reach their full potential,” he said via press release.

“This collaboration represents a shared passion for excellence and we look forward to supporting AS Monaco as they continue to inspire fans around the world.”

AS Monaco CEO, Thiago Scuro, referred to the agreement as a key step in the club’s commercial development.

“We are proud of this future collaboration with Mizuno, an extremely innovative and creative brand with a unique history in football,” he said via press release.

“This partnership marks a new stage in the development of AS Monaco, and we are convinced that Mizuno will be able to support our aspirations and ambition.”

Both executives emphasised the partnership’s potential to extend beyond kit supply, exploring co-branded storytelling, fan engagement, and long-term retail initiatives.

Mizuno will begin supplying match and training kits to AS Monaco for the 2025/26 season, with the official unveiling of the new designs scheduled for the summer of 2025.

This collaboration includes support for the club’s academy system and association-level teams, reflecting a full-service technical sponsorship.

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