Genius Sports teams up with iSpot to power FANHub metrics

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Image credit: Genius Sport

Genius Sports, the tech and data company that brings together sports, betting, and media companies, has confirmed a new strategic alliance with TV measurement experts iSpot.

Through this agreement, Genius Sports will gain access to iSpot’s powerful measurement tools, helping them track and verify how video ads perform across a range from traditional TV to popular streaming apps from wherever people are watching.

With this, Genius Sports clients can have the ability to identify audiences across platforms and gain metrics on the ROI as well as the influence of their media strategies on consumer behaviour.

Genius Sports Chief Revenue Officer, Josh Linforth, underlines how the new partnership with iSpot will guide brands to have a much clearer idea and to measure the impact of their campaigns across today’s multi-platform sports landscape.

“This partnership with iSpot represents a significant advancement in our ability to deliver measurable value to brands in sports. By integrating iSpot’s industry-leading measurement capabilities into FANHub, we enable our clients to understand the true impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes will transform how brands optimize their sports-adjacent investments,” he said via press release.

iSpot’s VP of Business Development, Emily Wood, expressed excitement about signing a mutual deal with Genius Sports to help marketers tap into the valuable opportunities presented by loyal sports fans across streaming and digital platforms.

“We’re thrilled to partner with Genius Sports in order to help the broader media marketplace capitalize on the clear opportunity that exists with what are often loyal fans. Sports programming alongside the growth in sports books have unlocked a great deal of value for marketers over streaming and digital channels, and one of iSpot’s key missions is to help brands unlock and harness that value,” she said via press release.

Building on over 20 years of expertise and strong connections with more than 700 organisations, including having a solid presence in the global football industry, Genius Sports introduced FANHub last year. It is a simple, all-in-one platform bringing together programmatic and social media campaigns in one place for brands, agencies, leagues, and teams.

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FV Celebrates Major Facility Upgrades Across Regional Victoria Under RCSIF

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Image Credit: Shutterstock 2472394857

Football Victoria (FV) is pleased to acknowledge the announcement of four successful projects funded through the Victorian Government’s Regional Community Sports Infrastructure Fund (RCSIF), which will deliver vital upgrades to key football facilities throughout regional Victoria.

The RCSIF is a $60 million initiative from the Allan Labor Government designed to improve community sports infrastructure with a focus on inclusivity and accessibility.

FV is proud to spotlight the following projects that have secured funding:

Thompson Reserve (Inverloch Stars SC)
This upgrade will feature the construction of female-friendly change rooms and enhanced lighting, encouraging greater participation among women and girls.

Dixon Field (Gisborne SC)
Essential lighting improvements will be implemented to expand training and match capacity, supporting the increasing demand for football in the Macedon Ranges.

Victoria Park (Daylesford & Hepburn United SC)
The project will include lighting enhancements to improve venue usability and support broader access for the local football community.

Romsey Recreation Reserve (Macedon Rangers SC)
Funding will go towards planning and design works for new lighting and redevelopment of the main playing surface, laying the groundwork for future infrastructure development.

FV’s Head of Government Relations & Strategy, Lachlan Cole, expressed his excitement about the funding and the positive impact it will bring to regional football communities:

 “These investments are a testament to the importance of football in regional communities.

“Upgraded facilities not only created better playing experiences but also promote social connection in the community and allow for more people to play the game they love.”

Introducing the Nine Ad Manager Association and Community Club of the Year Awards

Staff Writer
Image Credit: Football NSW

Football NSW is proud to introduce the inaugural Football NSW Association of the Year Award, which will be presented at the Football NSW State Dinner on Saturday, October 25th. This prestigious new accolade will be awarded alongside our State Awards, Future Leader Award, Fair Play Award, and the esteemed George Churchward Medal.

Proudly sponsored by Nine Ad Manager, the Association of the Year Award recognises a Football NSW Association that has demonstrated outstanding leadership and commitment to the growth and development of football both within its region and across the state.

The winning Association will be one that actively empowers its clubs to enrich the football experience for players, coaches, referees, and volunteers. It will also be a strong collaborator—working constructively with Football NSW and peer Associations to safeguard and advance the long-term integrity of the game.

The Nine Ad Manager Association of the Year will have shown exceptional achievement or innovation in enhancing football delivery, across areas such as:

  • Innovative approaches to football delivery
  • Club development and support
  • Volunteer recognition and engagement
  • Development pathways for players, coaches, and referees
  • Strong governance practices
  • Creation of a safe, inclusive, and positive environment
  • Long-term strategic planning for growth and sustainability
  • Community outreach and advocacy
  • Promotion of diversity and inclusion (e.g., women and girls, CALD communities)
  • Collaborative partnerships with councils, schools, sponsors, and community groups

Launching in 2025: Nine Ad Manager Community Club of the Year Award

Also debuting in 2025, the Nine Ad Manager Community Club of the Year Award will celebrate a Community Club affiliated with a Football NSW Association that has shown exceptional leadership in raising the profile of grassroots football.

This award will honour a Club that works closely with its Association to foster growth, excellence, and community impact. The winning Club will have demonstrated innovation and excellence in football delivery across areas such as:

  • Recognition as a Club Changer Club
  • A commitment to creating a safe, inclusive, and welcoming environment
  • Volunteer support and appreciation
  • Development of players, coaches, and referees—especially through engagement with Association and State pathway programs
  • Strong governance
  • Fostering a positive club culture
  • Outstanding community advocacy and engagement
  • On-field excellence and achievement

Each Association will be invited to nominate one Community Club within its region for consideration. Nomination forms will be distributed in the coming weeks, and Associations are encouraged to begin gathering information in preparation. Community Clubs interested in being nominated should contact their Association directly.

Award Prizes

The winners of both the Nine Ad Manager Association of the Year and Community Club of the Year will receive a complimentary $2,000 AUD campaign via the Nine Ad Manager Platform. Two runners-up in each category will receive a $1,000 AUD campaign.

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