CoachBetter: Revolutionising football coaching with cutting-edge tools and insights

CoachBetter is a company founded in 2018 in Switzerland with the primary goal to create an advanced coaching app intended to help teams at grassroots and professional level.

The CoachBetter app exists to revolutionise the way football coaches and clubs operate, offering a suite of tools designed to streamline processes, enhance player development, and simplify coaching tasks.

Let’s dive into the features that make CoachBetter the ultimate app for football coaches.

All-in-One Communication Hub

Effective communication is the backbone of any successful team. With CoachBetter’s Integrated App for Players, you can keep everyone on the same page.

Coaches can share training updates, match plans, and important announcements, ensuring that players have easy access to the information they need. This seamless communication fosters a sense of unity and ensures that no crucial detail is overlooked.

Task Management Made Simple

Managing a football team involves juggling multiple responsibilities, from training schedules to administrative tasks.

CoachBetter’s Task Manager serves as your personal coaching assistant, helping you organise, schedule, and prioritise tasks. By automating administrative duties, you can focus more on what matters most: coaching and developing your players.

Visual Learning Through Video Sharing

A picture is worth a thousand words, but a video is worth even more.

CoachBetter enables you to share insightful video sequences with your players and staff. Whether you’re breaking down match footage or highlighting key tactical plays, this feature transforms your video library into an engaging visual playbook, making complex strategies easier to understand.

Build Your Team Philosophy

Every great team has a unique identity and culture. CoachBetter empowers you to spread your coaching philosophy, allowing you to shape a culture that reflects your vision and principles. By articulating your values and approach, you can inspire your players and create a cohesive, motivated squad.

Streamlined Team Management

Managing a team involves more than just strategy; it’s about ensuring smooth coordination across all aspects of the game. CoachBetter offers a range of features to simplify team management:

Training Session Planning: With over 700 pre-built activities, you can plan effective training sessions tailored to your team’s goals. You can also customize sessions to address specific needs.

Game Day Management: Optimize your match-day strategy by documenting games, evaluating performances, and making data-driven tactical adjustments.

Team Coordination: Effortlessly manage communication, schedules, and information sharing, making it easy to keep everyone aligned.

Enhance Performance with Video Analysis

CoachBetter’s Video Analysis tool takes performance reviews to the next level.

You can tag, cut, and share key moments from match footage, enabling players to visualise their strengths and areas for improvement. This feature not only aids individual growth but also strengthens team-wide understanding of tactics.

Prioritising Player Well-Being

Player health is a cornerstone of long-term success. The app’s Player Medical Records feature tracks injury histories, recovery timelines, and overall fitness levels. This ensures that your team is always in peak condition, ready to perform at their best.

Data-Driven Coaching

In today’s game, data is king. CoachBetter provides powerful tools to harness the power of analytics:

Data & Performance Insights: Track individual and team progress, identify trends, and make informed decisions to boost performance.

Player Performance Statistics: Dive deep into metrics that matter, enabling you to pinpoint areas for improvement and drive success.

Continuous Learning for Coaches

The journey to becoming a great coach never ends. CoachBetter offers Coaching Education, a treasure trove of expert articles covering topics like offensive strategies, defensive tactics, and team management. This resource ensures you’re always learning and adapting to the demands of modern football.

Premium Training Packages

For those looking to unlock their team’s full potential, CoachBetter offers Premium Training Packages. These elite programs are designed to ignite progress and push your team to new heights, ensuring you stay ahead of the competition.

Conclusion

CoachBetter isn’t just an app; it’s a game-changer for football coaches and clubs.

By combining cutting-edge technology with practical coaching tools, it simplifies the complexities of team management and empowers coaches to focus on what truly matters: developing their players and achieving success.

In an era where every decision counts, CoachBetter ensures you’re always ahead of the game.

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UEFA and Unilever renew partnership

UEFA has embraced Unilever as an Official Global Partner of the UEFA Women’s EURO 2025, kicking off in Switzerland on July 2 until July 27, 2025.

Unilever’s deal with UEFA builds off of their 2024 partnership and will see a wide array of Unilever’s Foods and Personal Care brands ignite their own integrated advertising campaigns to connect with fans and consumers in and out of the stadium, including household names like Dove, Rexona, Knorr and Hellmann’s.

UEFA marketing director, Guy-Laurent Epstein expressed UEFA’s excitement to work with Unilever again.

“Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025,” he said in a press release.

The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”

General Manager of Unilever Foods Europe, Robbert de Vreede conveyed his enthusiasm for Unilever’s involvement in the upcoming Women’s EURO 2025.

“We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods,” he said in a UEFA press release.

“Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”

General Manager of Unilever Personal Care Europe, Fulvio Guarneri detailed why the collaboration between UEFA and Unilever was a perfect fit.

“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025,” he said via press release.

“It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”

Unilever joins an exciting list of brands for the UEFA Women’s EURO 2025 tournament, including household names such as adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, Lidl, PlayStation and Visa.

The Club Development Conference highlights community football

Significant Sporting Events Program 2023-24

On Saturday, February 1st, over 200 attendees came together at Valentine Sports Park for the 2025 Football NSW Club Development Conference.

With registrations for the 2025 season still coming in, over 85 Football NSW clubs from both Sydney Metropolitan and regional areas gathered for a dynamic day of workshops, panels, and special guest speakers, celebrating community football.

Presented by Stephanie Brantz, the Conference included keynote addresses from Karen Jones, Acting CEO of Destination NSW and Chief Executive of the NSW Office of Sport, Dr. Catriona Rose of the Australian Sports Commission, and Matildas cap #167, Ellie Brush.

After the successful second edition of the conference, Trevor Huxley, Football NSW’s Program Manager for Club Development, expressed his excitement over the strong support from the community.

“The Club Development Conference is a fantastic opportunity to bring together all levels of the game to learn from one another, network and discuss best practice for grassroots football,” said Huxley via press release.

“It has been inspiring to see grassroots clubs across the state in attendance, illustrating a remarkable commitment to supporting their local communities. It’s vital that Football NSW continues to lead in this space, providing support to the volunteers and local administrators who are central to the ongoing growth of our game.”

Along with the keynote speakers, attendees were able to choose sessions tailored to their Club or role, covering topics such as safeguarding, volunteerism, marketing and data analysis, infrastructure and grant funding, player and spectator behaviour, women & girls’ football, diversity and inclusion, and grassroots coach education.

The Football NSW Club Development Conference serves as a pivotal platform for enhancing community football by Empowering Clubs, Facilitating Networking, Offering Targeted Education and Showcasing Leadership.

By focusing on these areas, the conference plays a crucial role in strengthening community football, promoting inclusivity, and ensuring the sport’s sustainable growth.

To gain further details and access Club resources, click here.

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