AI and Tech Transforming Australian Community Sport

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Image credit: National Sports Convention

Community sport across Australia is undergoing rapid change, driven by artificial intelligence, digital innovation, and emerging technologies.

These innovations are changing the way community and school sports operate, connect with people, and foster more inclusive, efficient, and vibrant sporting environments nationwide.

Martin Sheppard, CEO of the National Sports & Physical Activity Convention, highlighted the magnitude of this change.

“We’re witnessing a game-changing moment where technology is not just supporting sport – it’s redefining it. From grassroots to schools, digital solutions are enabling smarter operations, deeper engagement, and more inclusive environments. At this year’s Convention, we’re bringing together the pioneers of this transformation to ensure every club, school, and community can benefit,” he said via press release.

As outlined by the ASTN, the sports technology sector in Australia is now a well-established industry worth $4.69 billion, featuring over 765 active businesses.

This development shows a strong national push to utilise innovation to solve problems, boost efficiency, and grow opportunities across community sport.

At the forefront of this transformation is the AI, Digital & Sports Tech stream at the 2025 National Sports & Physical Activity Convention (NSC), set for June 25-26 in Melbourne.

Highlighting innovations from AI-driven analytics to mobile apps and immersive virtual tools, this stream will explore how technology is reshaping community sport.

Griffith University researchers in Queensland, collaborating with VALD from Brisbane, developed a rapid test that identifies high ACL injury risk in athletes within 10 minutes, supporting coaches to implement personalised prevention.

NSC’s AI, Digital & Sports Tech stream will highlight visionary ideas and key figures shaping sport’s future.

The Impact Keynote session, ‘Embracing Technology to Impact Sport’, will feature Dawid Naude, CEO of Pathfindr.ai, and Andrew Walton, Managing Director of Sports Tech World Series, discussing how AI and machine learning empower clubs to optimise their operations and enrich member engagement.

Afterwards, the ‘Embracing AI to Be More Inclusive’ panel will consider how commercial technologies from around the world are being applied to grassroots levels, featuring insights from Martin Schlegel (ASTN), Yasmin London (Qoria), and Brent Richardson (Enrichd Group).

To learn more about the National Sports & Physical Activity Convention and the AI, Digital & Sports Tech stream, click here.

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Mitre Appointed FV’s Sole Ball Supplier Across All Competitions

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Image credit: Football Victoria

Football Victoria has unveiled Mitre as its exclusive official ball partner in a significant new three-year deal.

As part of the agreement, Mitre will also serve as a Bronze Partner of the FV Business League, an exclusive networking community created to support members in expanding their connections, elevating their brand, and engaging with like-minded professionals who share a passion for both football and business.

From the 2026 NPL Victoria season, clubs will play with the Mitre Ultimax Pro 26, the latest iteration of Mitre’s iconic match ball. The new Ultimax Pro features cutting-edge technology, enhanced performance, and a contemporary design inspired by the original 1995 model.

The ball incorporates a completely redesigned panel layout, engineered to deliver greater control, more accurate flight, and increased power with every strike.

The new exclusive deal reinforces the eight-year relationship between Mitre and Football Victoria, marking one of the most enduring partnerships in the industry.

FV Commercial Executive Manager, Chris Speldewinde described the agreement as a “major milestone” ahead of the 2026 season.

“Mitre has been a trusted partner of Football Victoria for many years, and this new agreement reinforces our shared commitment to elevating the game at every level,” he said via FV Official media release.

“As we move into the 2026 season, having a world-class ball partner ensures our clubs and players are equipped with the highest standards in performance.”

Director of Sportsmart Group, Gerrard Woods said Mitre was pleased to build on its long-running collaboration with FV.

“Our goal has always been to support the growth of football across the state by delivering products that players and coaches can trust at every level,” he said via press release.

In addition to Mitre’s established reseller network, clubs will be able to order match balls through a dedicated online platform designed for simple, streamlined purchasing.

Bentleigh Greens Forge Ties with MST Lawyers

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Image credit: MST Lawyers

Bentleigh Greens confirmed leading mid-tier commercial law firm, MST Lawyers, as their latest sponsor for the 2026 season. Following an announcement last week, the collaboration strengthens Bentleigh Greens’ commitment to working with Victorian businesses and connecting them with the local football community. 

A Partnership Built on Shared Values 

Ranked as a Tier 1 firm in Franchise Law in Best Law Firms 2025 by Best Lawyers and with 60 years of experince, MST Lawyers strives to maintain a client-focused model supported by respect, excellence and dedication.

But it is not only the work which MST Lawyers carries out within the walls of their company which makes a partnership with the Green so exciting. Beyond providing legal counsel and assistance, they support causes across Victoria and beyond to give back to the community who back them. Such causes include the Mayor of Monash Charity Golf Day, Ronald McDonald House Charities (RMHC) Australia, and Cambodia Rural Students Trust. 

It is ultimately no wonder why an agreement was there to be struck with a club which prides itself on inspiring a supportive environment, fostering young talent, and transforming a business into a family. Going forward, the Greens will no doubt be looking to work with MST Lawyers on matters which concern the team, the club, and the loyal community which supports them. 

Driving Business and Football Forward 

As the Bentleigh Greens look to find success once more in the NPL Victoria after being promoted as champions last season, joining forces with MST Lawyers is a move with positive implications for the club’s future.

“A sincere thank you to the entire MST Lawyers team for their support and belief in our club,” the club said via social media.

“This partnership will play a key role in driving Bentleigh Greens forward both on and off the pitch.”

Given this will be the Green’s first season back in the NPL VIC since 2023, gathering support will be crucial to not just staying in the league next year, but also sustaining its presence in seasons to come.

You can find more about the services provided by MST Lawyers here.

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