Reigning English Premier League champions Manchester City have announced they have joined forces with global software giant, Veritran.
Headquartered in Buenos Aires, Veritran are renowned for providing clients with exemplary, efficient digital solutions for unique needs or for revamping outdated digital infrastructure.
Through the collaboration with Manchester City, Veritran will become both an Official Global Partner of the club, as well as City’s Official Fan Identity Partner. Via the deal, Veritran will apply their technology expertise to network and update Manchester City’s software infrastructure, to improve online processes readily accessed by fans such as membership, registration and ticketing.
Vice President of Global Partnership Sales at City Football Group, Kaitlyn Beal, explained why the club was drawn to Veritran.
“As a club, we strive to be at the forefront of cutting-edge technology and innovation in order to further enhance our solutions-based infrastructure and help us continually improve our processes for fans,” she said in a press release.
“We are excited by Veritran’s products and solutions, and we look forward to working with them to implement this technology over the next few years.”
Chief Commercial Officer at Veritran, Marcelo Fondacaro, expressed his company’s enthusiasm for the collaboration with Manchester City.
“At Veritran, our mission has always been to simplify and elevate digital processes. Becoming a partner of Manchester City, a club that shares our passion for innovation and excellence, allows us to bring that expertise to the sports world,” he said via press release.
“This collaboration represents a groundbreaking achievement for Veritran, as we proudly become one of the first LATAM tech companies to partner with Manchester City. With Veritran’s proven expertise and the Club’s commitment to excellence, this partnership will further enhance Manchester City’s technology infrastructure, creating smoother, more connected, and more enjoyable interactions for fans worldwide.”
With over 50 million people accessing Veritran services across Latin America, North America and Europe, the partnership marks a significant achievement for Manchester City and also provides Veritran with a widely recognised global platform to grow further from.