Manchester City joins forces with Veritran

Avatar
Image Credit: Christian Bertrand / Shutterstock.com

Reigning English Premier League champions Manchester City have announced they have joined forces with global software giant, Veritran.

Headquartered in Buenos Aires, Veritran are renowned for providing clients with exemplary, efficient digital solutions for unique needs or for revamping outdated digital infrastructure.

Through the collaboration with Manchester City, Veritran will become both an Official Global Partner of the club, as well as City’s Official Fan Identity Partner. Via the deal, Veritran will apply their technology expertise to network and update Manchester City’s software infrastructure, to improve online processes readily accessed by fans such as membership, registration and ticketing.

Vice President of Global Partnership Sales at City Football Group, Kaitlyn Beal, explained why the club was drawn to Veritran.

“As a club, we strive to be at the forefront of cutting-edge technology and innovation in order to further enhance our solutions-based infrastructure and help us continually improve our processes for fans,” she said in a press release.

“We are excited by Veritran’s products and solutions, and we look forward to working with them to implement this technology over the next few years.”

Chief Commercial Officer at Veritran, Marcelo Fondacaro, expressed his company’s enthusiasm for the collaboration with Manchester City.

“At Veritran, our mission has always been to simplify and elevate digital processes. Becoming a partner of Manchester City, a club that shares our passion for innovation and excellence, allows us to bring that expertise to the sports world,” he said via press release.

“This collaboration represents a groundbreaking achievement for Veritran, as we proudly become one of the first LATAM tech companies to partner with Manchester City. With Veritran’s proven expertise and the Club’s commitment to excellence, this partnership will further enhance Manchester City’s technology infrastructure, creating smoother, more connected, and more enjoyable interactions for fans worldwide.”

With over 50 million people accessing Veritran services across Latin America, North America and Europe, the partnership marks a significant achievement for Manchester City and also provides Veritran with a widely recognised global platform to grow further from.

Previous ArticleNext Article

APL and PFA remain without agreement as bargaining tensions continue

Avatar
Image Credit: A-Leagues

The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Jeff Bezos consortium set for $2.7 billion Liverpool investment

Avatar
Image Credits: Fortune

Liverpool could soon welcome one of the world’s richest men into its ownership structure.

Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.

The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.

The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.

The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.

FSG set for major return

FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.

Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.

Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.

The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.

Why Bezos wants Liverpool

Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.

Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.

That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.

The deal would add to the growing American influence across English football.

Fans remain cautious

Liverpool supporters have not automatically welcomed the proposal.

The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.

Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.

For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.

But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.

Most Popular Topics

Editor Picks

Send this to a friend