
Atlético de Madrid has extended is partnership with Google Cloud until 2027, renewing its collaboration for an additional two seasons.
The alliance primarily focuses on cybersecurity services, delivering essential digital infrastructure support for Atlético’s men’s and women’s teams while enhancing the club’s technological strategy amid the growing digital demands of professional football.
Cybersecurity: A Key Priority for Modern Football Clubs
Amid evolving cyber threats and the increasing reliance on data-driven operations in elite football, Atlético de Madrid has made cybersecurity a cornerstone of its digital transformation. Its extended partnership with Google Cloud ensures continued access to:
- Backup and Disaster Recovery (DR) services
- Operational system protection
- Data integrity assurance
- Infrastructure for ticketing, digital access control, and in-stadium digital signage
This robust infrastructure underpins both daily operations and essential fan-facing systems, safeguarding business continuity and security, particularly during high-traffic matchdays.
Cybersecurity in Football: Safeguarding Data, Fans, and Performance
Atlético de Madrid’s use of Google Cloud technology is vital in protecting:
- Fan data, especially during e-commerce and ticketing transactions
- Team performance and tactical analysis, which are increasingly proprietary and commercially sensitive
- In-stadium systems, including electronic access control and digital screens
By strengthening its digital defences, Atlético not only reduces the risk of disruption but also fosters trust among fans, partners, and stakeholders in an increasingly connected matchday environment.
Women’s Team Pioneering Cybersecurity Adoption
Last season, Atlético de Madrid’s women’s team became the first to implement Google Cloud’s full cybersecurity services, serving as a pilot before expanding to the men’s teams in the coming seasons. This phased rollout ensures a structured integration, providing all departments with the same high-level cybersecurity infrastructure.
Since the partnership began, Atlético de Madrid and Google Cloud have crafted tailored cybersecurity solutions designed to address the unique challenges of modern sports organisations, including real-time response capabilities for system failures or external attacks.
As Atlético de Madrid continues to shape the way in digital transformation, its extended partnership with Google Cloud allows the club to remain at the forefront of cyber security, protecting both its players and fans while setting a new standard for the future of football.











