TX Football Partners with Sports Group Melbourne for JCL 2025

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Image Credit: Sports Group Melbourne

Sports Group Melbourne (SGM) has announced TX Football as its newest official partner with TX Football for the Junior Champions League (JCL) 2025 season.

Following the success of the 2023 and 2024 editions, the Junior Champions League (JCL) returns bigger than ever in 2025, with over 200 teams already registered across Victoria.

The competition continues its unique winter format, featuring monthly midweek matches under lights—replicating the prestige and structure of European football. Exclusively designed for Kangaroos-level teams, the JCL will showcase best-v-best matchups across the South, East, North, West, and Regional zones, hosted at top-tier local facilities.

TX Football, an Australian-owned and operated brand, takes full control of its manufacturing process to ensure premium quality and precision.

Renowned for delivering high-performance football products at accessible prices, TX Football’s match balls are designed with cutting-edge materials and a scientifically engineered 32-panel structure to enhance elite-level playability. Committed to innovation and excellence, the brand delivers professional-grade gear without the premium price tag.

As part of the collaboration, TX Football becomes the Official JCL Ball Partner, supplying custom match balls featuring the official JCL logo for all tournament matches. The brand also joins as the Official Apparel Partner, providing TX Football teamwear for all JCL off-field staff.

Additionally, TX Football takes on the role of Presenting Partner of JCL Live Streaming, supporting the broadcast of selected matches throughout the season.

TX Football will also be on-site for the JCL Finals round, presenting a bespoke MVP ball award to each Grand Final MVP winner in the tournament’s closing stages.

Commercial Manager at TX Football, Sarah Gharib, expressed her enthusiasm for the partnership and what it brings to young players.

“TX Football is excited to collaborate with the Junior Champions League, an elite competition that aligns with our vision of nurturing future stars,” she said via press release.

“This tournament provides young players with invaluable experience, increased game time, and exposure that can help them transition to the professional stage.

“Throughout the tournament, the equipment—including the match balls—will be crafted to the highest quality, ensuring players experience the feel and touch of professional standards every time they step onto the pitch.”

Stay tuned for an exclusive JCL discount, offering participating teams access to official merchandise and teamwear at special rates—more details to come.

This collaboration unites two organisations dedicated to executing access, innovation, and elite-level experiences in junior football.

For more information, click here.

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A-League Reaches Historic Goal Milestone as Viewership Surges

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A-League reach scoring and viewership record
Image Credit: IOIO IMAGES / Shutterstock.com

Just this week the Isuzu UTE A-League has announced it has reached the 500-goal mark in record time this season in line with another recent report of another increase of viewership for the a-league.

Highlighting an exciting period of growth for the competition both on and off the pitch.

Western Sydney Wanderers defender Alex Gersbach’s strike against Western United on Sunday became the 500th goal of the 2024-25 campaign.

The milestone was achieved after just 150 matches, making it the fastest the league has ever reached this tally, surpassing last season’s record of 152 matches.

The current season’s goal-scoring rate dramatically outpaces historical comparisons.

During the 2000-01 National Soccer League season, it took 159 games to reach 150 goals, while the 1996-97 campaign required 161 matches. The 2022-23 season needed 163 games to hit similar numbers.

This scoring record was presented the same time as the encouraging news on the viewership front.

The A-Leagues reporting an 11% increase to last season in total viewership audience for 10+ and 10 Play according to recent data shared by the competition.

The league viewership currently sits at 3.96 million nationally and is expected to hit 4 million people at the end of the season.

This is a record increase of viewership and shows the popularity of the sport in a very saturated sporting market.

The twin developments of record-setting goal production and increased viewership point to a positive trajectory for Australian football and its ability to be an enjoyable an action-packed season for audiences.

The growth of the viewership should be built upon in coming seasons and proves that the league is continuing to grow traction.

One must point out if there is a connection between the number of goals and the rise in viewership.

The spread of goals however points towards not a league with huge differing quality of teams.

Another point to highlight, is that viewership is high is also being backed up by the active support at the grounds.

Big matches such as the Sydney Derby has brought in huge numbers, however, it will be at the end of the season if we see an all -round rise in ground attendance.

With this year also capping of the largest increase in transfer revenue and playing minutes for under 23 players.

These results points towards a wealth of quality players who can excite the league and develop its quality.

Also, with this comes the opportunity for increased transfer opportunities, revenue streams and sponsorship deals.

The potential for this league and its increasing popularity is something that needs to be supported and developed in the coming seasons.

AS Monaco Signs Five-Year Deal with Mizuno for 2025/26 Season

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Image Credit: AS Monaco website

AS Monaco has entered a new five-year partnership with Mizuno, a Japanese sportswear manufacturer, that will become the club’s official technical equipment partner across all teams beginning 1 July 2025.

The agreement marks Mizuno’s first entry into Ligue 1 as a technical sponsor, continuing its strategic push into European football markets, where it already has a presence in Germany’s Bundesliga and Italy’s Serie A.

Comprehensive Supply and Distribution for AS Monaco and Mizuno

As part of the deal, Mizuno will supply match kits, training gear, and off-field apparel for all levels of the club. The partnership will also see the launch of premium merchandise lines, including lifestyle pieces and exclusive collections that combine Mizuno’s design philosophy with AS Monaco’s visual identity.

The collections will be available through Mizuno’s global retail network, helping the club connect with its growing international fan base, now exceeding 26 million social media followers.

For Mizuno, this partnership reinforces its long-term aim to re-establish its football brand presence across Europe by collaborating with historic, performance-focused clubs. The AS Monaco deal expands its footprint in France and strengthens its presence across multiple leagues.

Executive Insights: Looking Ahead to the 2025/26 Season

Mizuno EMEA Head of Sports, Mark Kaiway, highlighted the importance of the collaboration for brand growth and long-term positioning.

“We are thrilled and deeply honoured to announce our partnership with AS Monaco. At Mizuno, we are committed to delivering high-performance gear that empowers athletes to reach their full potential,” he said via press release.

“This collaboration represents a shared passion for excellence and we look forward to supporting AS Monaco as they continue to inspire fans around the world.”

AS Monaco CEO, Thiago Scuro, referred to the agreement as a key step in the club’s commercial development.

“We are proud of this future collaboration with Mizuno, an extremely innovative and creative brand with a unique history in football,” he said via press release.

“This partnership marks a new stage in the development of AS Monaco, and we are convinced that Mizuno will be able to support our aspirations and ambition.”

Both executives emphasised the partnership’s potential to extend beyond kit supply, exploring co-branded storytelling, fan engagement, and long-term retail initiatives.

Mizuno will begin supplying match and training kits to AS Monaco for the 2025/26 season, with the official unveiling of the new designs scheduled for the summer of 2025.

This collaboration includes support for the club’s academy system and association-level teams, reflecting a full-service technical sponsorship.

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