Soccerscene the only online publication dedicated to the Australian and international football industry. It serves as a practical guide for those involved in the business of running a football club and bringing readers up-to-date research and development across all football matters providing insights, discussion and information related to topics that matter.
Global Institute of Sport brings AI-powered football analytics into the classroom
Technology has for a long time shaped how football clubs analyse players, prepare for matches and make decisions, and that technology is now officially entering the classroom. The Global Institute of Sport (GIS)has partnered with Impact Soccer to bring AI and computer vision-powered football analytics into its programs.
The partnership will give GIS students hands-on access to advanced analysis technology, and help students understand how artificial intelligence is changing the modern football industry.
Turning Match Footage Into Data
Football analysis has traditionally relied on coaches and analysts watching hours of video, but that process can now be sped up by artificial intelligence.
Impact Soccer uses computer vision and AI to analyse football footage, with its technology able to turn player actions and movements into structured data. The system can also analyse what happens away from the ball. It’s possible to connect YouTube content or upload your own, which Impact Soccer then analyses.
Preparing the Next Generation
Not every important action involves the ball. Players constantly move into space, create passing options and make runs that affect defenders, but these actions can be difficult to measure manually.
Impact Soccer’s technology aims to quantify this off-the-ball influence. Its Impact IQ platform analyses player positioning and movement to provide more information about their impact on the game.
For students, this creates new ways to study football. They can look beyond simple goals, assists and passes and explore how movement and positioning affect a team’s performance. This allows GIS students better access to information that ensures the coaches of tomorrow can make more informed decisions. The partnership is also beneficial for tomorrow’s administrators: sporting directors and scouts also able to gain a broader reading on players where they may or may not spend their club’s finances.
Adding the Next Layer
Football clubs continue to invest in data and technology. Computer vision can track players. GPS systems measure movement. Video analysis helps coaches study matches.
AI is now adding another layer. Students entering the industry will increasingly encounter these technologies in their daily work, and this prior experience during their education can help prepare them for that environment.
Tottenham Hotspur has completed a major upgrade of the digital infrastructure that underpins its stadium operations, highlighting the growing importance of technology away from the pitch.
The Premier League club has partnered with Hewlett Packard Enterprise (HPE) to modernise its IT environment, replacing legacy systems while introducing new networking, automation and connectivity capabilities across Tottenham Hotspur Stadium. The project also reduced the club’s virtualisation licensing costs by more than 85 per cent following its migration from VMware to HPE Morpheus software.
While cost savings were one outcome, the wider objective was to simplify how the stadium’s technology is managed.
The upgrade brings networking, servers, storage and virtual infrastructure under a single operating platform. Tottenham is also introducing Wi-Fi 7 throughout the venue, supporting everything from digital ticketing and cashless payments to mobile services and high-density fan connectivity on event days.
The investment reflects the changing role of football stadiums.
Modern venues increasingly serve purposes beyond football. Tottenham Hotspur Stadium stages NFL games, concerts and other large-scale events throughout the year, placing increasing pressure on the technology that supports daily operations. Reliable digital infrastructure has become as important as physical infrastructure in delivering those experiences.
Across football, clubs are increasingly viewing technology as an operational asset rather than simply an IT requirement. Investments in automation, connectivity and cloud-based management can improve efficiency behind the scenes while enhancing the experience for supporters inside the stadium.
For Tottenham, the latest upgrade is another step in positioning its stadium as a multi-purpose entertainment venue. It also reflects a broader trend across elite sport, where digital infrastructure is becoming central to matchday operations, commercial activity and long-term venue management.
If you’ve ever sat through a club’s end-of-season review, you’ll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform Majestri says it has a fix for that, and it’s built directly into its Player Assessment module.
Why clubs bother assessing players in the first place
According to Majestri, clubs run player assessments for one of three reasons – usually more than one at once. Some are chasing genuine development, using the data to lift the level across their high-performance squads. Others are after a fairer way to pick teams, putting every player on the same measurable scale so selection is based on evidence rather than a coach’s gut feel about who “looks the part.” And for clubs operating under a Football Australia or state federation licence, assessments at set intervals often aren’t optional – they’re a compliance requirement, with the paperwork to prove it when asked.
Whatever the motivation, Majestri’s pitch is the same: don’t let that assessment data die in a spreadsheet on someone’s laptop.
Build your own assessment, your way
There’s no one-size-fits-all template here. The Assessment Designer lets technical directors set their own criteria, sort them into whatever categories their coaching staff already use – think core skills, possession, defending, attacking – and decide what each point on the rating scale actually means. Crucially, every criterion also gets a comment field, because a bare number rarely tells the full story of a player’s development.
The Assessment Module Builder, showing an NPL Juniors assessment with a 1-10 rating scale banded from under performing through to excelling and role-specific criteria grouped into core skills, possession, defending and attacking. Source: Majestri.
Build it once and it’s reusable every time that assessment cycle comes around, so every player and every coach – is working off the same yardstick.
Something for the parents to actually take home
One of the more relatable pain points Majestri is targeting: most families never see much tangible return from a season of fees beyond a team photo. Player Assessment addresses that with report cards – colour-coded against the same scale coaches used, grouped by category with averages calculated automatically, and delivered as a PDF or an interactive web page a parent can read without needing a coaching badge themselves.
A report card for an under-15 player, colour-coded from under performing to excelling, with a score for every criterion and a group average across core skills, possession, defending and attacking. Source: Majestri.
Turning the numbers into something useful
The real value, though, sits in what Majestri calls the Player Analysis Lab. This is where clubs can plot a player against their team-mates or an entire age group across two categories at once, spotting clusters and outliers at a glance. Every score gets read against the group average – so a “7” actually means something in context – and clubs can report at the broad category level or drill into individual fields underneath. The results can be filtered down and exported for selection meetings or grading purposes.
The Player Analysis Lab comparing seven players across under-15 and under-16 squads, with a scatter plot, a sortable table of scores against the player average, and controls for choosing which categories and fields to report on. Source: Majestri.
The admin side nobody enjoys, made easier
Beyond the flashy analytics, there’s a practical layer built for the volunteers actually running the process:
Sweep monitoring – a quick view of which assessments are done and which are still outstanding, organised into defined assessment periods so progress can be tracked against peers.
Individual development plans – every player gets a personalised plan, and clubs can group common improvement areas to run cross-team training sessions that lift the whole club rather than just one squad.
Access control – coaches and technical staff can only see assessments for the teams they’re responsible for, and completed assessments are only visible to people linked to that player’s registration.
“Hard numbers to draw on when you review coaching staff and curriculum – and something tangible for the players and parents who pay the fees.” – Majestri
The bigger picture
Majestri frames all of this as sitting on top of the club’s own data – assessment results live on each player’s profile inside the platform rather than in a spreadsheet that walks out the door when a technical director moves on. For committees, it also means hard numbers to lean on when reviewing coaching staff or curriculum, rather than relying on anecdote.
It’s a fairly clear read on where club administration software is heading: less about digitising paperwork for its own sake, and more about making the data clubs already collect actually work for player development, team selection and compliance without adding to the workload of the volunteers who run the show.
