Senseball: A minimalistic design with maximum impact

Ball control, coordination and decision making are three of the most important skills for a football player to master. Mastery of these skills separates players from the rest and allows them to thrive on the field.

Aspiring and current professional footballers need more than raw talent to succeed in the sport. Due to this, reaching the highest levels requires access to the right tools.

Senseball believes their product, a simple ball attached to a handled piece of cord, is one of the tools necessary for developing the mentioned skills.

From 2001 to 2011, Belgian coach, Michael Bruyninckx, and the University of Louvain pioneered CogiTraining, a myelination-based method.

Myelination is the brain function necessary for enhancing motor skills, including footballing ability.

The CogiTraining training method, based on cognitive learning, emphasises rhythm, repetition and decision making under pressure.

These core principles work together to optimise the myelination process, enhancing the brain’s ability to develop motor skills essential for football.

The findings from the ten years of research led to the invention of Senseball.

The idea behind the product combines cognitive science with the only football kick trainer that uses the innovative CogiTraining method.

Specifications, use and benefits

The ball is a size 3, smaller than the standard size 5 used in matches. This challenges users and accelerates the development of ball control and coordination.

Using both feet, players can expect to achieve 1,500 touches in just 15 minutes, improving their two-footed skills. Over the course of a season, players can accrue ~500,000 touches. That is a tenfold increase from the ~50,000 touches provided by traditional training and matches.  

The cord is height adjustable and has an ergonomic handle with grip pads designed for comfort. The ball itself is high quality, featuring a textured design to enhance its durability and improve player control.

Purchasing Senseball’s product grants the ability to connect to the Senseball mobile app.

The app features over 50 guided training videos, personalised drills, and progress training, allowing players to get the most out of the product.

The training videos teach methods that promote symmetrical movement to develop skills in both feet equally.

Unlike traditional training methods, such as cone or passing drills, Senseball allows players to train alone and without the requirement of a full-size pitch.

Additionally, given its compact nature, the ball is ideal for use not just on the training pitch, but also at home or on the go. Injured players can also benefit from the product as it is less straining than other training methods.

Senseball claims its benefits extend beyond the pitch, with research indicating an average 10% improvement in academic performance and enhanced concentration among young players after one year of use.

Australian football ecosystem

Senseball is used by over 500 clubs worldwide, including AC Milan, Leicester City, and FC Metz.

Elite players such as Dries Mertens, Jan Verthongen, Moussa Dembele, and Youri Tielemans have sharpened their tools using the product.

Further, Bruyninckx worked with a sample group of 200 (140 boys and 60 girls) moderately capable players in an attempt to improve their footballing ability using Senseball.

Six of the boys went on to represent Belgium at the international level, while several of the girls went on to make up half of the national women’s team.

Given the product’s status as a proven tool for improving a player’s ability on the ball, it could be a valuable asset for teams competing at the highest level in Australia.

Further, young players at the grassroots level could also benefit from the product.

RSC Anderlecht were one of the first clubs to incorporate Senseball into the training regime of its youth academy.

The results speak for themselves as the club reached the semi-finals of the UEFA Youth League in 2015/16.

Australian clubs may benefit from attempting to replicate this success with their youth academies.

Overall, the mass implementation of Senseball into training schedules has massive potential to significantly strengthen the Australian football ecosystem at all levels.

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Football Queensland and SW Brokerage begin new partnership

In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner.

A partnership for on and off the pitch

By collaborating with SW Brokerage, Football Queensland now has an immensely experienced and knowledgable partner capable of pushing them towards their financial goals.

Football Queensland CEO, Robert Cavallucci, revealed his confidence that such an alliance will bring huge benefits to clubs and participants in Queensland.

“We’re delighted to welcome SW Brokerage to support our participants across the state to better understand the financial products and services they can benefit from through tailored financial education guides, articles and webinars,” Cavallucci said via official press release.

“As a Residential, Commercial and Business brokerage, SW Brokerage provides services for a variety of clients from first home buyers to commercial loans, SMSF lending and more, and bring a wealth of knowledge for our football community to tap into.”

As Football Queensland continues to form partnerships which can maximise growth and sustainability in the seasons to come, it is no wonder why bringing SW Brokerage on board is seen with such pride.

 

The foundations for a sustainable future

News of collaboration between SW Brokerage and Football Queensland represents another huge milestone for Football Queensland’s future.

In the last two months alone, Football Queensland revealed three partnership agreements, all of which reflect an ambition to support long-term growth across the region’s football pyramid.

  • Restore Function Physiotherapy – Official Physiotherapy Partner
  • BildGroup – Official Infrastructure and Surfacing Partner
  • SW Brokerage – Official Financial Wellbeing Partner

Additionally, if Queensland’s football community is to lay the foundations for future generations of players, coaches and industry leaders, partnerships of this nature will be essential.

They are not established as simple, short-term collaborations, but are effective alliances which can bring real benefits to all involved in the region’s football community.

About SW Brokerage

With over 100 years of combined experience, SW Brokerage is a trusted team of experienced professionals offering help and guidance with a multitude of financial solutions.

They offer services across residential, commercial, business, SMSF, medical and construction lending. However, despite their obvious financial prowess, they also valuable a personal approach. The team ensures that processes are simple and tailored to their clients needs and financial goals.

For more information about SW Brokerage, click here. 

TX Football Powers New Era For Plenty Valley Lions With Striking 2026 Kit

Plenty Valley Lions have reinforced their commitment to performance, identity, and club tradition, unveiling a bold new partnership with TX Football alongside the launch of their striking 2026 Home Kit.

The collaboration brings together two organisations driven by high standards and a shared vision for football excellence. TX Football is set to deliver elite, custom-designed apparel tailored to reflect the Lions’ proud culture and competitive ambitions.

The newly revealed home strip delivers a powerful visual statement. Built on a commanding red base, the jersey features a prominent gold centre streak symbolising the club’s relentless drive and forward momentum. Also, gold shoulder detailing and refined sleeve panelling add structure and authority, while a sharp black-trimmed collar reinforces the disciplined mindset synonymous with the Lions’ identity.

A subtle tonal lion graphic is embedded throughout the fabric, representing courage, leadership, and the unseen work that underpins the club’s success. Sitting proudly over the heart, the club crest serves as a reminder of Plenty Valley’s history and the responsibility carried by those who wear the badge.

Engineered using elite-grade performance fabric with advanced ventilation zones and an athletic fit, the 2026 kit is designed to maximise comfort, durability, and match-day performance.

The partnership signals an exciting new chapter for Plenty Valley Lions, uniting tradition, innovation, and ambition as the club continues to build for the future.

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