Prematch: Revolutionising grassroots European football

Prematch football

Hailing from Germany, Prematch is a groundbreaking all-in-one football platform for grassroots leagues expanding rapidly across Europe.

Prematch is a social data platform designed to connect grassroots football fans, players, clubs and leagues, providing each with an unprecedented level of professional information.

Launched in August 2022 to a purely German market, Prematch has demonstrated significant growth. The Prematch app has attracted users from 98% of all German teams across the football pyramid and has now expanded into the United Kingdom.

The Prematch App

As an app specifically designed for the grassroots and amateur level, Prematch offers a uniquely new experience with its world class features.

Market Value Profiling

Once a user has created an account they will be prompted to create a player profile, from here they can use this to evaluate their market value on Prematch’s internal market evaluator. Mimicking real world transfer markets, Prematch will variably adjust a player’s value depending on how they perform each match. The platform achieves this via a points system, with more points resulting in a higher market value. Players earn points depending on the stats they accrue from a game, incentivizing them to perform the best they can to boost their market value.

Additionally, Prematch users can browse through their league’s or team’s player profiles, allowing them to see which players are deemed the best or those that are on a hot streak.

News and Information Across the Football Pyramid

The driving principle of Prematch’s work is to cater towards the grassroots footballing leagues which are often ignored by other footballing technology companies, thus the Prematch platform provides news and information across each level of the football pyramid.

Working across a number of different categories, Prematch not only delivers simple news about game results but also offers fast coverage of transfers and football events.

To ensure fans never miss out on what they need to know, Prematch has inbuilt customisable push notifications. Users can decide what players, teams or leagues they want to be notified about, and can even alter the style of notification for each preference.

However, where Prematch truly outshines its competitors is through its Prematch Facts. Here, teams receive power ratings measuring their qualities in star rankings across a number of different categories. Through Prematch Facts teams are also profiled on their style of play, granting coaches and players the ability to prepare for upcoming games in a far more extensive manner than ever before.

Conclusion 

It is an understatement to say that Prematch has been a success, with the company flourishing vibrantly in its short lifespan. The German organisation has not only amassed a widespread trusted audience within its home nation but has gained a number of high-profile supporters which will embolden it as it grows internationally.

Chief among these supporters is the beloved ex-Mainz, Dortmund and Liverpool manager Jurgen Klopp, famed for winning titles with his frenetic style at the latter two clubs. Together, Klopp and his family have supported Prematch’s move into the UK with great effect, boosting the app to second place in the Apple App Store’s sport category for apps.

Additionally, Prematch has cemented itself on the footballing market through key partnerships with renowned brands. A major partnership with German sportswear giant Adidas early last year signaled how significant Prematch had become, while another partnership with American sports drink company Gatorade for a brand-new sponsored Gatorade Team of the Month feature on the Prematch platform has boosted engagement, with up to 42,000 nominations within a month.

As Prematch continues to march on, the organisation remains committed to supporting grassroots football across Europe, with the hope of providing services to all of Europe’s 190 million footballers.

For more information on Prematch, visit their website.

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Celebrating Ability Workshop Scheduled for December

The Celebrating Ability event will take place at The Home of The Matildas on Saturday, December 6.

The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.

The Celebrating Ability event will offer a completely free, in-person opportunity for clubs to explore the space and take part in the celebration of the International Day of People With a Disability (IDoPWD).

The day will include:

Launch: Football Victoria will officially unveil its Disability Football Framework on December 3

Workshop: Clubs can learn how to start and run an All Abilities program

Education Session: Delivered by Football Victoria’s partners, providing practical guidance and support

Engagement: Attendees will gain insights from guest speakers and have the opportunity to connect with other clubs, coaches, and administrators

Event Details

Date: Saturday, December 6, 2025

Time: 10:00am – 1:00pm

Where: The Home of the Matildas, Sports Drive, Bundoora, 3083

Registration: Registration is required. Please use the link below to secure your place

This event offers an excellent opportunity for clubs across Victoria to engage, learn, and celebrate ability. Clubs are encouraged to share this opportunity with anyone who may be interested.

The Digital Playbook for Football Finance: Miagen’s Approach

Bringing Technology into Football Finance

Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.

Football clubs today are more than just sporting teams, they are multi-million-dollar businesses. To succeed on and off the pitch, they need accurate forecasting and clear insight into risk. SportsGen addresses this need by bringing together data from across a club’s operations into a single, easy-to-use system. It integrates ticketing, broadcasting, merchandise, sponsorships, and player contracts, giving club leaders a real-time view of their financial position.

By replacing spreadsheets and fragmented reports, SportsGen allows executives to see current and projected performance at a glance. Decisions about transfers, budgets, or commercial deals are based on data rather than guesswork. At the same time, finance teams spend less time on manual reporting and more time focusing on strategy and long-term planning.

Smarter Decisions and Revenue Growth 

SportsGen also allows clubs to model different scenarios. Managers can simulate the financial impact of wage changes, major transfers, or different league outcomes. Each scenario shows how income and spending would change, helping clubs understand the consequences of their choices before committing. This predictive capability is vital for clubs operating under financial fair play and other sustainability rules.

The platform doesn’t just control costs, it helps clubs grow revenue. SportsGen analyses matchday attendance, ticket pricing, merchandise sales, and sponsorship performance to spot opportunities and underperforming areas. Clubs can adjust pricing, design promotions, and maximise income, all while keeping their financial model stable and transparent.

With SportsGen, clubs can also plan several seasons ahead. Executives can forecast future wage growth, transfer spending, and commercial income to ensure alignment with long-term goals. Linking financial outcomes to sporting objectives allows clubs to grow in a disciplined, sustainable way, reducing the risk of overspending or breaking league regulations.

Financial Discipline Made Simple

SportsGen is essential for compliance and risk management. Football governing bodies have tightened rules on profitability and spending, and clubs need clear insight to stay within those limits. The platform continuously tracks key ratios, such as wage-to-revenue and debt-to-income, and sends alerts when a club approaches risk thresholds. This helps managers take action before problems arise, supporting long-term stability and stronger governance.

The system is highly adaptable, working for clubs of all sizes. Larger clubs benefit from its ability to scale across complex, global operations, while smaller clubs gain accurate, reliable financial control. Miagen’s experience in industries like aviation and logistics ensures that the platform can manage complexity while maintaining speed, accuracy, and accountability.

The rise of platforms like SportsGen marks a new era in football management. Finance, analytics, and technology have become central to how clubs operate. With accurate data and real-time forecasting, decisions can align sporting ambitions with financial realities. Miagen helps clubs stay competitive both on the field and in their financial management.

Conclusion

SportsGen represents a major step forward in football finance. It gives clubs the tools to manage revenue, control costs, comply with regulations, and plan confidently for the future. By combining technology, analytics, and financial expertise, Miagen helps clubs replace guesswork with informed decisions, supporting sustainable growth and long-term stability in a complex, high-stakes industry.

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