Prematch: Revolutionising grassroots European football

Prematch football

Hailing from Germany, Prematch is a groundbreaking all-in-one football platform for grassroots leagues expanding rapidly across Europe.

Prematch is a social data platform designed to connect grassroots football fans, players, clubs and leagues, providing each with an unprecedented level of professional information.

Launched in August 2022 to a purely German market, Prematch has demonstrated significant growth. The Prematch app has attracted users from 98% of all German teams across the football pyramid and has now expanded into the United Kingdom.

The Prematch App

As an app specifically designed for the grassroots and amateur level, Prematch offers a uniquely new experience with its world class features.

Market Value Profiling

Once a user has created an account they will be prompted to create a player profile, from here they can use this to evaluate their market value on Prematch’s internal market evaluator. Mimicking real world transfer markets, Prematch will variably adjust a player’s value depending on how they perform each match. The platform achieves this via a points system, with more points resulting in a higher market value. Players earn points depending on the stats they accrue from a game, incentivizing them to perform the best they can to boost their market value.

Additionally, Prematch users can browse through their league’s or team’s player profiles, allowing them to see which players are deemed the best or those that are on a hot streak.

News and Information Across the Football Pyramid

The driving principle of Prematch’s work is to cater towards the grassroots footballing leagues which are often ignored by other footballing technology companies, thus the Prematch platform provides news and information across each level of the football pyramid.

Working across a number of different categories, Prematch not only delivers simple news about game results but also offers fast coverage of transfers and football events.

To ensure fans never miss out on what they need to know, Prematch has inbuilt customisable push notifications. Users can decide what players, teams or leagues they want to be notified about, and can even alter the style of notification for each preference.

However, where Prematch truly outshines its competitors is through its Prematch Facts. Here, teams receive power ratings measuring their qualities in star rankings across a number of different categories. Through Prematch Facts teams are also profiled on their style of play, granting coaches and players the ability to prepare for upcoming games in a far more extensive manner than ever before.

Conclusion 

It is an understatement to say that Prematch has been a success, with the company flourishing vibrantly in its short lifespan. The German organisation has not only amassed a widespread trusted audience within its home nation but has gained a number of high-profile supporters which will embolden it as it grows internationally.

Chief among these supporters is the beloved ex-Mainz, Dortmund and Liverpool manager Jurgen Klopp, famed for winning titles with his frenetic style at the latter two clubs. Together, Klopp and his family have supported Prematch’s move into the UK with great effect, boosting the app to second place in the Apple App Store’s sport category for apps.

Additionally, Prematch has cemented itself on the footballing market through key partnerships with renowned brands. A major partnership with German sportswear giant Adidas early last year signaled how significant Prematch had become, while another partnership with American sports drink company Gatorade for a brand-new sponsored Gatorade Team of the Month feature on the Prematch platform has boosted engagement, with up to 42,000 nominations within a month.

As Prematch continues to march on, the organisation remains committed to supporting grassroots football across Europe, with the hope of providing services to all of Europe’s 190 million footballers.

For more information on Prematch, visit their website.

Previous ArticleNext Article

Melbourne Victory teams up with Superdry

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

Most Popular Topics

Editor Picks

Send this to a friend