Superloop Scores Major Goal with Football Australia Partnership

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Image credit: Football Australia

Football Australia (FA) has today inked a landmark deal with telecommunications heavyweight Superloop (ASX: SLC) in a massive boost for the prestigious Hahn Australia Cup competition.

The telco challenger has secured naming rights as the official category partner for the Cup and also committed to revolutionising the sports broadcast capabilities through cutting-edge AI technology.

Superloop founded in 2014, is an Australian telecommunications company and internet service provider (ISP) that offers high speed connectivity to consumers with NBN deals and new AI connectivity.

The Hahn Australia Cup will benefit enormously from Superloop’s involvement as the telco giant looks to bolster its brand presence among the football market.

The multi-faceted deal will see Superloop deliver bespoke connectivity solutions, including business-grade NBN internet and mobile data services and AI technology cameras distributed to fields around the country.

This will support not just live broadcasts but also real-time collection of match and player statistics.

Football Australia CEO James Johnson described the collaboration as a pivotal moment in FA’s digital transformation.

“In today’s connected world, high-speed, reliable internet infrastructure is paramount. Superloop’s expertise and technology will allow us to deliver a more dynamic and engaging live streaming experience to fans nationwide, while unlocking cost efficiencies and new revenue streams for the sport,” Johnson said via FA official press release.

Already, Darwin Football Stadium has been kitted out with Superloop’s dedicated high-speed NBN connectivity, powering 4K resolution streams of all Men’s and Women’s Premier League fixtures.

The agreement blends well for Football Australia’s recent centralisation of live production and distribution for over 3,500 matches annually, spanning state leagues to flagship national competitions.

Superloop Group Executive for Business & Wholesale, Daisy Stampfer, highlighted the company’s commitment to Australian sport.

“We recognise the transformative power of connectivity in sports broadcasting and are committed to delivering the high-performance network solutions that will power FA’s vision for the future of football streaming.”

“Our exclusive sponsorship of the Hahn Australia Cup and our connectivity partnership with Football Australia underscores our dedication to supporting the growth and innovation of Australian grassroots sport,” Stampfer said via official FA press release.

This is a huge new step for Australian Football at all levels giving all clubs in the country and competitions support with the streamlined viewership nationally to enhance the game at little cost for the clubs.

For businesses such as Superloop, the football community is an untapped industry for them to help develop, market and stand out.

The footballing environment creates great publicity for the company and enduring respect in the community for future endeavours.

The strategic relationship promises a new era of digital engagement with the beautiful game, from suburban pitches to national showcases.

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Optus joins Football Queensland as Telco Partner in the North

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Image Credit: FQ Far North & Gulf Facebook

Football Queensland (FQ) has confirmed its collaboration with Optus, naming the leading telecommunication provider as its Official Telecommunications Partner across the Northern, Far North and Gulf regions.

The collaboration will see Optus play an active role in supporting grassroots football throughout the year-long partnership, with a visible presence at FQ precincts in both Cairns and Townsville. This will include branded signage and community-focused activations at key events, further enhancing the matchday experience for players, families, and fans.

FQ General Manager – Northern Conference, Craig Ramage, said the partnership will be a valuable boost for local communities and reflects FQ’s commitment to growing the game in regional areas.

“Football Queensland is excited to expand its long-standing relationship with Optus as we enter into a thriving partnership in the Northern and Far North & Gulf regions,” he said via press release.

“It is excellent to have a brand as prominent as Optus recognise the importance of grassroots football in regional areas.

“Optus’ year-long support will provide a crucial boost that directly benefits clubs and participants across the region, strengthening communities and actively contributing to FQ’s vision for the future of football.”

Optus General Manager North Queensland, Dave Morrissey, emphasised the importance of the North Queensland football community and Optus’ commitment to supporting the next generation as they develop into future stars of the game.

“It is our absolute pleasure to partner with Football Queensland’s Northern and Far North regions. It is great to get to watch the next generation of young players grow their skills and love for the game, and we appreciate all the support we get in return from the local community,” he said via press release.

Football communities attending events and matches at Paradise Park and Macca’s Park can expect to see Optus actively involved throughout the season, with a strong presence around the grounds that reflects the brand’s commitment to regional engagement and sporting development.

Football Australia CEO James Johnson to step down

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Image credit: Football Australia

Chief Executive Officer of Football Australia, James Johnson has advised the Board of his decision to resign.

Mr Johnson’s decision marks the end of his 5½-year term as CEO of the sport’s governing body, during which he, together with the Board, the Football Australia team, and the wider football community, led one of the most successful eras in Australian football history.

During his tenure, Mr Johnson steered Australian football through the challenges of the COVID-19 pandemic, helping the sport reach record participation levels. Under his leadership, Football Australia launched a 15-year strategic vision, achieved unprecedented revenue growth, implemented significant reforms such as Club Licensing Regulations and updates to the Player Transfer System, and revitalised the Australia Cup by linking it to Asia via the AFC Club Competitions.

Mr Johnson oversaw Football Australia’s successful bid for and hosting of the FIFA Women’s World Cup 2023™, a globally acclaimed event that marked a cultural turning point for sport in Australia. During his time as CEO, Football Australia also secured hosting rights for the AFC Women’s Asian Cup Australia 2026™ and elevated both the men’s and women’s national teams into prominent global sporting brands, each achieving their best-ever results at the FIFA World Cup 2022™ and FIFA Women’s World Cup 2023™.

In a reflection on his time at the helm, James Johnson expressed gratitude for the opportunity to lead Football Australia over the past 5½ years, highlighting the dedication and talent of the colleagues he worked with throughout his tenure.

“It has been a privilege to lead Football Australia for the past 5½ years, having had the pleasure to work alongside the most talented, committed and dedicated staff, executives and board members,” he said via press release.

“As someone who is immensely passionate about Australian football, this decision has not come easy, but I believe the time is right to step down.

“I want to extend my thank you to the Football Australia Board and everyone within the Australian football community for their support during my tenure. Football is a local and global sport so no matter where I am, I will always be here to support Football Australia and Australian football.”

The Football Australia Board has appointed current director and former Matilda, Heather Garriock, as Interim Chief Executive Officer, effective immediately.

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