Uplift Labs: Redefining movement analytics in sports

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Image credit: Uplift Labs

Founded in 2017 and headquartered in Palo Alto, California, Uplift Labs was created by co-founders Sukemasa Kabayama, Jonathan Wills, and Rahul Rajan. Each brings years of experience in tech innovation, uniting their expertise to build a cutting-edge startup dedicated to improving human movement.

Mission

Uplift Labs is driven by a mission to enhance human movement performance across all aspects of life.

Their AI-powered technology delivers advanced analytics designed to optimise performance while reducing the risk of injury across sports, fitness, and daily activities.

With a strong focus on movement and health, Uplift places human interaction at the forefront of coaching and training, helping people move better in all areas of life.

Key Partnerships

Uplift Labs collaborates with a range of leading organisations to push the boundaries of movement technology, including:

LAFC

AWS Startups

Nvidia Inception Program

Driveline Baseball

Athletes Unlimited

Investment Profile

Uplift Labs is backed by a prestigious group of institutional and individual investors. This includes prominent professional athletes such as Seth and Callie Curry, David DeCastro, Eric Gagné, Marc Gasol, Andrew Luck, and Renee Montgomery, as well as celebrated Olympic medallists including Kosei Inoue, Kosuke Kitajima, and Yuki Ota.

With a unique combination of cutting-edge AI, strategic partnerships, and world-class support, Uplift Labs is poised to transform how movement is understood, trained, and optimised.

Solutions

The company’s solutions are split into three categories of Sports performance, Sports medicine and Sports media. This is Uplift’s vision on how to tackle these issues in sports.

Sports Performance

Gather accurate and reliable data for comprehensive movement analysis.

Track 28 key points to generate kinematics and movement-specific events and metrics across entire athletic movements.

Optimise your athletes’ movement performance.

Elevate your assessment of athletic movements and unlock athletes’ full potential by analysing functional movements using only iOS devices.

Make data and insights accessible and easy to understand.

Evaluate player movements in a variety of ways across your organisation, from detailed kinematic data to directional reporting and 3D visualisations.

Sports Medicine

Quantify movement health to improve baselines, boost performance, and reduce injury risk.

Establish baseline movement abilities to track improvements and identify potential risk factors.

Perform detailed movement assessments.

Evaluate players or patients and generate reports with valuable, actionable insights. Using iPhones or iPads, our solution reliably captures biomechanical and kinematic data in any environment.

Prioritise player health by minimising injury risks.

Maximise performance and reduce risks by collecting detailed movement data that highlights deficiencies and identifies opportunities for improvement.

Support rehabilitation and recovery with objective measurements.

Use individualised movement analyses, reports, and visualisations to develop informed return-to-play programming and rehabilitation plans. Provide precise Individual Patient reports to guide recovery.

Sports Media

Captivate fans with biomechanical data overlays during live games.

Boost fan engagement by presenting exciting content that overlays biomechanical data, offering a new perspective on elite athletic performance.

Deliver valuable insights in real-time.

Integrate Uplift with your media production pipeline to analyse player movement and provide instant, ready-to-use insights during live commentary or replays.

Enhance the fan experience with clear, engaging visuals.

Offer simple, engaging data on athlete performance and skills to help fans connect with the action. Provide fresh insights for commentary and graphics, helping fans better understand movement analysis in the context of their favourite sports.

Conclusion

As soccer continues to evolve, technology like Uplift Labs’ AI-powered movement analysis is becoming increasingly vital for the sport’s future.

By providing accurate, real-time data and actionable insights, Uplift empowers clubs, players, and medical staff to optimise performance, prevent injuries, and enhance player health.

The ability to track and analyse movement in such detail not only elevates athletic development but also opens new avenues for fan engagement and storytelling.

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Adidas-Bundesliga Deal Marks Exciting Comeback

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Bundesliga International & Minute Media
Image Credit: Bundesliga Website

German sportswear giant Adidas has once again returned to the Bundesliga, becoming the league’s official football supplier from the 2026/27 season.

In a new deal with the German Football League (DFL), Adidas will supply both the Bundesliga and Bundesliga 2 with footballs across a four-year period, culminating in the 2029/30 season. Additionally, Adidas will provide balls in the Franz Beckenbauer Supercup and relegation play-offs.

For Adidas, the partnership marks a return to German football after their previous deal with the DFL ended in the 2017/18 season, when the organisation had supplied the top flights of German football since the 2010/11 season.

DFL CEO Steffen Merkel expressed the league’s positive outlook for the partnership with Adidas.

“The selection of the right official matchball is of particular relevance for the Bundesliga, given it is the highest-scoring top league in Europe. Adidas tabled a very strong offer, that was accepted by the DFL and the 36 clubs in all parameters,” he said in a press release.

“We are very pleased about this return and the early planning security that comes with the co-operation. adidas is a company that is deeply rooted in Germany and at the same time has great global appeal. Together, we want to utilise this starting from the season after next.”

Managing Director for Central Europe at Adidas, Marina Moguš, detailed Adidas’ pride to return to the Bundesliga.

“We are very excited about the new partnership with the DFL,” she said via press release.

“The future cooperation once again strengthens our presence in the domestic market. After all these years, it was very important to us to once again provide the official match ball for the German Bundesliga.”

“Now we can hardly wait to write a new chapter together with the DFL from the 2026/27 season.”

As a result of the DFL’s return to Adidas supplied match balls, the current deal with DERBYSTAR will terminate at the end of the 2025/26 season.

 

Oxford United Partners with Radisson for New Stadium Hotel

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Image Credit: Oxford United website

Oxford United has announced its partnership with Radisson Hotel Group, which has signed with the club to deliver a new-build, 180-room Radisson-branded hotel.

The club aims to build its new stadium north of Oxford, where the facility will form part of the proposed development on land known as the Triangle.

Oxford United’s proposed state-of-the-art stadium will deliver a world-class sporting and entertainment precinct, featuring a 16,000-seat stadium, a 1,000-capacity conference and exhibition centre, and a 180-room Radisson hotel.

Oxford United’s Chief Commercial and Marketing Officer, Adam Benson, discussed the new partnership and its benefits.

“Signing an agreement of this nature marks a major milestone for the stadium development. The fact we can attract a partner of the calibre of Radisson Hotel Group is a real endorsement of the world-class complex we are looking to build,” he said via press release.

“At every stage of the process the Radisson team demonstrated a real understanding of what we are trying to achieve. Their offering, accommodation and associated facilities will fit perfectly with the overall development ensuring an exceptional experience for all visitors.

“The hotel is a key part of our plans to create a multi-purpose venue, whilst supporting the club’s ability to operate an economically sustainable long-term home.”

More than half of the hotel’s guest rooms will offer views overlooking the pitch, while the ground floor will feature a restaurant.

Designed with sustainability at its core, the stadium will be powered by a low-carbon energy supply, operating as an ‘all-electric’ venue.

Development Director at Oxford United, Jonathon Clarke, commented on the process and what to expect from this collaboration.

“We conducted a thorough tender process for our hotel partner and the Radisson Hotel Group stood out for their strong sustainability credentials, beautiful design and understanding of how to integrate a hotel into a leisure and community facility,” he said via press release.

“The standards they set are world-class, from interior design and visitor experience through to sustainability. Our visions are perfectly aligned, and we look forward to working together.”

Solar panels will generate additional energy, ensuring the project sets a new benchmark as the most environmentally sustainable mid-sized stadium in the United Kingdom.

The development will also provide a major economic boost, creating close to 1,000 jobs to support the local workforce. In addition, the site will include a range of hospitality, fitness, and entertainment facilities, further enhancing the precinct’s appeal.

Committed to improving public transport access and community connectivity, the stadium will feature an east-to-west pedestrian and cycle route.

Located adjacent to Oxford Parkway train station, the site offers a convenient five-minute rail link to Oxford’s central station, as well as direct access to a Park & Ride facility for local bus services.

This landmark project underscores Oxford United’s vision for a modern, accessible, and environmentally responsible stadium, delivering lasting benefits for both fans and the wider community.

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