Valencia CF’s new official collaboration agreement will be with AQUAME for the next three seasons to equip their men’s and …
Yvette Henshall-Bell on the official groundskeeping partnership between Husqvarna and Liverpool FC
For the 2024/25 Premier League season, Liverpool FC have made sure to hit the ground running under new manager Arne …
WSC Sports: AI-driven sports marketing tool
WSC Sports is an AI-powered content product that creates more personalised content, formats, and viewing channels for sports leagues, broadcasters, …
Scott Miller: From coaching to spearheading Gen AI sports technology at iReel
Following a distinguished coaching career that included reaching the heights of the Premier League, Scott Miller is now embracing the …
Football Australia and Paramount Australia confirm historic multi-year media rights deal
Football Australia has confirmed that Paramount Australia, the parent company of Network 10 and Paramount+, will be the official broadcaster …
LEDiL: Producing more effective football stadium lighting
LEDiL was first founded in 2002 by Tomi Kuntze and Hannu Hukkanen who designed LED lighting solutions for the automotive …
Ticketchainer: A new look into sports ticketing management
Ticketchainer is a Paris-based tech company that is focusing on transforming the sports ticketing industry from a simple sales tool …
Manchester City and Sony launch the ‘Virtual Etihad Stadium’
Manchester City has unveiled the ‘Virtual Etihad Stadium’ – an interactive fan experience powered by Sony for fans to enjoy. …
St Prex Consulting helps football clubs achieve financial stability
In the ever changing world of football, financial sustainability is essential, not just as a goal but as a requirement …
Spiideo: AI-powered cameras changing the way sports are broadcasted
Spiideo is a Swedish startup based around their high quality advanced AI-powered cameras that help clubs and leagues analyse, capture …
Atletico Madrid’s growing ambition for Sports City infrastructure
Atletico Madrid has ambitious growth plans involving numerous infrastructure and technology projects designed to establish them as one of football’s …
Manchester United launch Web 3.0 fantasy football game
Manchester United has introduced its unique take on fantasy football with the combined launch of Fantasy United and Player Trading …
Myocene: The latest way to track muscle fatigue and improve recovery
Strength and conditioning coaches have an important role in the footballing world; whether sorting out recovery sessions for players after …
Wellington Phoenix and NZ sport clubs sign data usage agreement
The New Zealand Campus of Innovation and Sport (NZCIS) has partnered with its Foundation Members (Wellington Phoenix, Wellington Rugby, Hurricanes) …
Respondology: Blocking the negative social media noise
From what started out as a simple solution to a tirade of hate messages against sporting icon Serena Williams during …
The evolving landscape of football innovation
Football’s journey from a local pastime to a global multibillion-dollar industry was gradual, but the sport’s digital transformation has been …
Dribl announced as Global Football Technology Partner of CONIFA
Dribl, an Australian-based leading provider of football technology solutions, has announced its partnership with CONIFA, the Confederation of Independent Football …
Sevilla FC: Transforming player scouting with IBM’s generative AI
In 2021, Sevilla FC, a premier team from Andalusia, Spain, faced an overwhelming amount of paperwork. With a top-tier scouting …
ReSpo.Vision: AI and AR/VR that revolutionises data tracking
ReSpo.Vision is an AI & Computer Vision-based optical tracking system which automatically collects player skeletal tracking data from any single …
Melbourne Knights confirm innovative alliance with ProTrainUp
Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp. This collaboration is set …
FIFA trialling Video Support challenge technology
Football Video Support (VS) has been introduced by FIFA as another means of technology to review decisions. VS is a …
VAR to be introduced at AFC club competitions for next season
The Asian Football Confederation (AFC) has confirmed the implementation of the Video Assistant Referee (VAR) system across its revamped three-tier …
Air-Eze providing cleaning solutions to remove mud from boots
Air-Eze are a British organisation in whom through the basic formula of air compression, have enabled for participants across different …
Dallmeier: Mitigating the risk involved in anti-social fan behaviour
Football fan behaviour can on occasion be detrimental in the progression of the sport across the globe. Although a celebrated …
Orreco.AI: Transforming the way athletes recover and perform
Orreco.AI is a new AI technology tool that aims to help advance athlete training, athlete performance and management of injuries …
Lumosa: Illuminating the world game through LED lighting
Lumosa are a British based technology company that provide comprehensive LED lighting to a vast variety of sporting codes on …
SocialProtect joins Football Queensland to combat cyber misbehaviour
Football Queensland (FQ) have confirmed a partnership with SocialProtect to fight against online abuse and misconduct upon the football community …
Playermaker: Innovation of data tracking technology
Playermaker is the world’s only foot-worn data tracking device that allows coaches to gather real-time data from each individual player …
How CTN recovery technologies enable longevity in careers
CTN are a Finnish-based technology company dedicated to providing cutting-edge devices that assist in optimal recovery. The importance of recovery …
Eyeball: Changing the foundation of scouting
The very foundation of scouting has changed forever. Eyeball is an Artificial intelligence (AI) powered product designed to assist footballing …
TacticAI: Revolutionising the way coaches analyse corner kicks
TacticAI is an artificial intelligence (AI) system that can provide experts with tactical insights, particularly on corner kicks, through predictive …
Next11: A tracking system with key data for decision making
Next11 is a data analytics company who dedicates research towards improving an athlete’s capacity by analysing every aspect of either …
Premier League confirm multi-year deal with VR developer Rezzil
The Premier League confirmed a four-year partnership with virtual reality software developer Rezzil to create a new VR video game. …
NWSL signs Amazon as a retail and cloud tech partner
The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of …
Sydney FC to utilise AI technologies with Bigtincan
Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach …
SciSports: Delivering a comprehensive data solution for football operations
Best popularised by Football Manager, football fans around the world are becoming increasingly aware of data-driven software and analysis. In …
Football included in American sports to feature on multi-platform service
Warner Bros, ESPN, and FOX have all united in their partnership to launch a sports streaming platform that will offer …
DFL and EA Sports continue to delight Bundesliga fans
The German Football League (DFL) renewed its partnership with sports game manufacturer EA Sports, in a deal labelled by officials …
Lionel Messi stars in new film by Bitget
Bitget and Lionel Messi are teaming up once again to deliver a new film on one of the world’s biggest …
DAZN removes paywall on women’s football including the Champions League to encourage growth
British sports streaming service DAZN revealed its decision to cancel the subscription fee for women’s football content throughout the remaining …
StairMedia: Illuminating stadiums and driving commercial growth in football
It’s likely that football’s TV audiences never actively notice the stairwells of a stadium whilst watching a match. Yet, one …
Brisbane Roar and AQUAME boost optimal hydration
Brisbane Roar is collaborating with leading Australian water bottle developer AQUAME to provide their squads with high-tech water bottles. AQUAME …
FC Barcelona reach Latin American fans with Rappi
FC Barcelona added Latin American home-delivery service Rappi to its existing group of partners, in what is being described as …
Sporting codes unite to give ‘red card’ to online abuse in sport
Football institutions across Australia are demonstrating its unequivocal support for Australia’s independent regulator for online safety, eSafety. The program rolls …
Argentine Football Association connecting with SmartSoft Gaming in digital sponsorship
The Argentine Football Association (AFA) has entered into its first European-only digital sponsorship with SmartSoft Gaming, in a deal that …
KINEXON Perform GPS Pro: Reforming player tracking solutions for coaches
Coaches have embraced technology because they are always looking to get a competitive edge. This is especially true when it …
Cisco digital technology plays a huge role in success of 2023 FIFA Women’s World Cup
Cisco and FIFA partnered up for the 2023 FIFA Women’s World Cup with one goal in mind; to produce a …
St. Louis City SC and Cisco digital technology making an impact
Major League Soccer (MLS) side St. Louis City SC is collaborating with Cisco, a worldwide leader in network connection and …
A-Leagues and PFA strengthen commitment to stamping out social media abuse
The A-Leagues and Professional Footballers Australia (PFA) are continuing their collaboration with GoBubble Community to stop social media abuse towards …
HERO Hybrid Grass: Transforming stadiums for elite football events
In the world of sports, where passion and precision collide, the playing field holds a special significance. When it comes …
Premier League Productions combine with Genius Sports to bring Premier League Data Zone
Genius Sports Limited, Football DataCo’s Official Tracking Provider, has announced a new relationship with Premier League Productions (PLP) to improve …
U.S. Soccer and Ticketmaster to streamline the match day experience
U.S. Soccer have recently announced a strategic partnership with Ticketmaster to become the Federation’s official ticketing partner for the next …
Metrica Sports: Revamping data extrapolation and analysis
In 2023, every inch counts. Whether it be on the field, the gym, or the training pitch. Coaches and players …
AAMI Park to implement facial recognition technology to improve match day safety
Melbourne Victory have announced that AAMI Park will be implementing facial recognition technology as part of its security monitoring and …
PTI Digital: The catalyst behind venue operations
Venues have become much more than just a place for a football match on a Sunday. They are in use …
Uber Eats set to be available in stadium for 2026 FIFA World Cup
California’s SoFi Stadium has announced a new landmark deal with Uber Eats. The deal will mean that Uber Eats will …
Uniguest: Revolutionising the matchday stadium experience
Digital revolution has turned football clubs into global entities and a brand. But the experience for match going fans is …
Sustainable fan engagement made possible by Energy Floors
As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon …
Stats Perform gives an Opta-mistic approach to football analysis
At a time where football matches are decided by the finest margins, technology looks to give teams an edge over …
Bundesliga International welcomes Minute Media as official content partner for North American audience
Bundesliga International has announced that they will be collaborating with leading digital content specialists Minute Media to provide more German …
PlayerStat Data the ideal solution for tracking performance
In the digital age, with clubs and athletes alike looking for any which way they can improve their performance on …
i-BrainTech: Enhancing the way footballers train and develop
i-BrainTech is a software company specialising in the provision of brain–computer interfaces for motor control neurofeedback therapy. As a relatively …
Football West levels up IT capabilities with Sharp EIT Solutions
It’s exciting news for Football West as they team up with Sharp EIT Solutions, a renowned IT firm currently supporting …
Genius Sports continue data collection for English and Scottish Leagues
Football DataCo, the owner of the data rights for UK football, has awarded Genius Sports Limited (Genius Sports) a significant …
PSV launch partner programme through Eleven Sports Media
UK sports technology and marketing company Eleven Sports Media has made its first move into mainland Europe by agreeing to …
How NFT technology is used in the world game
With the digital era growing rapidly, crypto continues to be a popular currency which has seen the likes of non-fungible …
Wellington Phoenix reach agreement with Kitman Labs
Wellington Phoenix have reached a deal with world leading Kitman Labs to use its centralised operating system for athlete management. …
Major League Soccer and ai.io set to provide talented players an opportunity to be scouted
Football is very quickly evolving in the United States, with artificial intelligence-based platform ai.io set to partner up with Major …
TDCOMM and Druid Software partner up to deliver Israel’s ultra-modern 5G stadium experience
Ranking first as a Private Network solutions company in Israel, TDCOMM has collaborated with Druid Software specialising in a core …
Kognia Sports: Using artificial intelligence to advantage
The implementation of artificial intelligence (AI) in sports, especially in football, has integrated rapidly and effectively, with the emergence of …
Chelsea FC enter long-term deal with innovative Tempus Ex Machina
Chelsea Football Club has been at the forefront of innovation, and now they are taking a giant leap forward with …
Atomic Data the Official IT Partner for FC Cincinnati
Atomic Data is the Official IT Partner of FC Cincinnati, as well as the Official Wi-Fi Provider and the 300 …
PolarCool: Increasing performance and recovery in football
PolarCool is a company that provides advanced cooling solutions to treat concussion for a wide range of industries – first …
TikTok and MLS unite to bring fans exclusive content
A multi-year partnership between Major League Soccer (MLS) and TikTok will aim to bring football fans closer to the action, …
Football West welcomes revamped broadcasting deal
Football West has teamed up Seven West Media’s online service Streamer, in a new broadcasting arrangement. Streamer is set to …
Teamworks: Revolutionising the digital space in football innovation
Teamworks is a provider of innovative cost and time saving software solutions for football clubs and multiple sporting codes. Founded …
Banijay Iberia helps to establish LaLiga Studios
Banijay Iberia, along with one of the biggest leagues in the world, LaLiga Santander, have combined to launch LaLiga Studios, …
Pixellot: How they are evolving football broadcasting and analysis
Founded in 2013, Pixellot is a software development company focused on creating automatic video and analytics for the sports market, …
Chelsea and FansMall agree to regional deal in China
Premier League side Chelsea have teamed up with FansMall, China’s largest sports trading card platform – on a multi-year deal …
Cisco and St. Louis City SC are delivering world-class technology to CITYPARK
Cisco has joined Major League Soccer side St. Louis City SC as the club’s Technology Partner. In representation of their …
Puma redesigns the legendary King football boot
Puma has introduced an exciting innovation that goes towards their legendary King football boot. Enhanced by new K-Better technology, the …
Victoria University researcher Robert Aughey on football technology: “It will be an accepted part of the game very quickly”
Robert Aughey, a researcher and professor from Victoria University, has collaborated with FIFA for several years on leading-edge football technologies. …
Digi the main sponsor of Cadiz CF until the end of the season
The telecommunications operator of Digi Communications, in short Digi, has signed with Spanish football club Cadiz CF, where the multinational …
Wyscout a pioneer for analysis and insights
Founded from Genoa in 2004, Wyscout is an international platform based in Italy which specialises in football scouting, transfer dynamics, …
Football Queensland and Hudl to revitalise data and statistics
Football Queensland announced a key deal in time for the new season, with Hudl jumping on board as their analytics …
Kairos a sports technology company on the rise
Kairos Sports Tech is a Belfast based company which has been gaining more attention since going to market in 2021. …
Football Tasmania and Dribl combine to manage clubs in the state
Football Tasmania has partnered up with Dribl, a competition management system for all clubs and associations along with other multifunctional …
Skye Cloud are changing the game for website traffic and security
As London’s fastest-growing cloud services provider, Skye Cloud ensure businesses receive an agile IT platform that is easy to manage …
How FWP Group is changing architectural design for the football industry
The leading architectural, design and master planning practice, FWP Ltd, is a company that works on projects around the UK …
LaLiga seals content partnership with OneFootball
Spanish top-flight football league LaLiga have partnered with leading football media platform OneFootball, in an effort to expand its digital …
Arsenal team up with LABS Group for hotel and resort membership solutions
LABS Group has joined up with English Premier League side Arsenal to become their hotel and resort membership partner in …
Kaizen Ticketing streamlines the selling process
For decades, London-based business Kaizen Ticketing has been challenging the status quo for their industry. The company’s approach is known …
Manchester United join forces with online financial trading platform
English Premier League team Manchester United, announced a multi-year partnership with online financial trading platform, Doo Group. The deal will …
Inter Milan increases their online presence
Italian Serie A club Inter Milan, and global commerce company eBay, have signed a deal that serves the remainder of …
Western United lay down the foundations in Esports
A-League Champions Western United are displaying continued growth with a recently formed partnership with SquadFalse9 (SF9). The partnership between both …
Other Media: Driving fan engagement and club presence in the online space
For over 20 years, London-based digital sports agency Other Media has been a pioneer in developing digital strategies for their …
Sevilla and LaLiga Tech develop Transfer Tracker for clubs
Sevilla and LaLiga Tech have announced the addition of an innovative new technology and legal consulting service known as Transfer …
SKINS to bring compression sportswear to Perth Glory
Perth Glory has partnered up with SKINS Compression Australia on a two-year deal running until 2024, which will see the …
Apple to revolutionise Major League Soccer with Season Pass
Major League Soccer (MLS) and Apple have announced the MLS Season Pass, which will launch on February 1 this year. …
Veo Technologies expand their state federation network
Football Tasmania and Capital Football are venturing into exciting partnerships with Veo Technologies – the frontrunner in AI-powered sports recording, …
Victoria University the inaugural FIFA Research Institute for Football Technology
Victoria University (VU) has been confirmed as the first university in the world to be an official FIFA Research Institute …
Genius Sports and Football DataCo enhance the Premier League with tracking advancements
Genius Sports has extended its partnership with Football DataCo as its official tracking partner to cover all Premier League games. …
SEEN is spearheading data-driven video content
SEEN is the leading provider of data-driven video in the Nordics, providing fully automated solutions that significantly multiply the engagement …
SEN to broadcast Socceroos v France match live Australia wide
Sports Entertainment Network (SEN) have confirmed that Wednesday morning’s Socceroos versus France match in the FIFA World Cup Qatar 2022 …
Western United lands inaugural women’s front-of-shirt sponsor
The leading technology provider in the country for office solutions, Sharp Extensive IT, has collaborated with Western United as it …
Melbourne City collaborates with elite sports performance company eo
Melbourne City has announced a joint partnership with prominent elite sports performance company, eo, for the 2022/23 and 2023/24 A-League …
Strikerz Inc. prepares for Ultimate Football League launch in 2023
The number of video-gamers has accelerated in growth each year, with market research estimating a total of 3.09 billion playing …
FIFA and Roblox collaborate for a multi year partnership
FIFA, Football’s world governing body, and Roblox, the frontrunner metaverse platform which has seen 50 million daily active users, have …
ClearCourse Sports: Maximising revenue and connecting fans
Software developer ClearCourse believe they have found the solution to maximising operations at sporting clubs and stadiums. Their sports focused …
TGI Sport the official LED supplier for AS Monaco
Ligue 1 side AS Monaco have announced the leading global market provider in high-end technology solutions, TGI Sport, is the …